The Ross Simmonds Show
Episodes
Bryan Casey On Marketing At IBM, Generative AI, Budget Planning & Career Growth
22 Mar 2024
Contributed by Lukas
In this episode of Create Like the Greats, Ross sits down with Bryan Casey, a seasoned marketing expert from IBM, for a captivating conversation on gr...
Customer Research: How To Get Closer To Your Audience Faster Than Usual
14 Mar 2024
Contributed by Lukas
In this episode of Create Like The Greats, Ross shares a question received from an acquaintance facing a career transition, moving from a familiar ind...
AI Marketing Report: Industry Trends, Data & Research
01 Feb 2024
Contributed by Lukas
In this episode, Ross delves into the latest research and insights derived from a survey conducted by the Foundation team. He shares exclusive finding...
How Ahrefs Built A Content Moat On The Back Of SEO, YouTube & Tools
25 Jan 2024
Contributed by Lukas
In this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach searc...
Why Unscalable Content Is The Future Of SEO Today
21 Jan 2024
Contributed by Lukas
In this episode, Ross discusses the importance of unscalable content for brands looking to stand out in search engine results. He explores how AI can ...
30+ ChatGPT Prompts For Marketers To Steal
13 Jan 2024
Contributed by Lukas
In this episode, Ross explores the power of ChatGPT to enhance your content creation process. He shares 30 prompts that can inspire engaging content a...
Predictions For 2024: What We Can All Expect [AI, Will Smith, Super Bowl, Lay Offs & More]
11 Jan 2024
Contributed by Lukas
In this episode, Ross, founder and CEO of Foundation, discusses various topics ranging from the inner workings of great creators to his thoughts on up...
My Favorite New Years Habit: A Year Compass
02 Jan 2024
Contributed by Lukas
In this episode, Ross discusses the importance of New Year's resolutions and introduces the YearCompass as a useful tool for designing an ideal life. ...
The Strategy Bankrate Used to Build a $76.3M SEO Moat
23 Dec 2023
Contributed by Lukas
In this episode, we explore how Bankrate, a leading finance website, has successfully generated millions of monthly organic visits. By investing in hi...
Marketing Trends That Most Brands Will Miss In 2024
15 Dec 2023
Contributed by Lukas
In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the r...
How Audio AI Is Absolutely Going To Change The World
11 Dec 2023
Contributed by Lukas
In this episode of Create Like the Greats, Ross Simmonds explores the growing trend of audio AI and its potential impact on various industries. He dis...
How I Prepare for a Keynote Presentation
01 Dec 2023
Contributed by Lukas
In this episode, Ross shares his expertise on preparing and delivering impactful presentations. He emphasizes the importance of identifying a theme, i...
The Value Debate: Long Form Content vs Short Form Content
19 Nov 2023
Contributed by Lukas
In this episode, Ross explores the ongoing debate between long form and short form content. He emphasizes that the length of the content doesn't deter...
48 Hours In New York | How I Maximized My Time and Drove Results
12 Nov 2023
Contributed by Lukas
In this episode, Ross takes us through his journey of his last 48 hours in New York. He talks about the importance of leveraging AI in marketing and c...
Marketing Frameworks For B2B | AARRR Pirate Metrics + B2B Buyers Journey | Marketing Mental Models
02 Nov 2023
Contributed by Lukas
In this episode, Ross dives into the mental frameworks used in marketing, focusing on the Pirate Metrics (AARRR) approach including acquisition, activ...
Personal Research and Development: How to Use R&D to Accelerate Your Growth
26 Oct 2023
Contributed by Lukas
I have invested in Personal and Professional Research and Development since the beginning of my career and then some. And I still do to this day. Inve...
The $950M Loom Acquisition - 3 Lessons + 1 Thought
19 Oct 2023
Contributed by Lukas
The $950M Loom Acquisition Episode In this episode, Ross Simmonds dives into the incredible success story of Loom. He shares 3 simple ideas that he h...
How Linktree Became Worth $1.3B: A Product-led Marketing Case Study
12 Oct 2023
Contributed by Lukas
Today, Linktree has over 35 million users, and their website generates nearly 66M visits every single year. With such staggering numbers, it's clear...
How I Use AI to Drive Better ROI as a Marketer
05 Oct 2023
Contributed by Lukas
There are some folks out there who believe that Artificial Intelligence (AI) is just a trend. I don't think so. I think it's here to stay. Now, I und...
How Prince Sold Over 100 Million Records & Won 7 Grammys
29 Sep 2023
Contributed by Lukas
In this episode, I share some of the insights that I gained while talking to Dr. Susan Rogers, Prince's staff engineer during his meteoric rise to fam...
Interviewed by AI: My Brandweek Miami Experience w/Matilda
26 Sep 2023
Contributed by Lukas
I am particularly excited about this episode because today I was interviewed by Matilda, an AI voice that was generated by Eleven Labs via questions t...
The Power of Distribution: A Conversation with Dreamdata
21 Sep 2023
Contributed by Lukas
On today's episode I sit down with the team at Dreamdata and talk about one of my favorite topics around content. and that is distribution. It is a so...
7 Lessons from Fantasy Football
07 Sep 2023
Contributed by Lukas
On this episode, I share 7 lessons that I've learned from playing Fantasy Football over the years and how these same lessons apply to business. Also.....
Lessons Learned While Building a Great Life
31 Aug 2023
Contributed by Lukas
On this show, I speak often about creating a life that you consider great. I am committed to making my own life great as well as sharing some of the t...
Be An Absolute Monster w/ Dr. Julie Gurner, Executive Performance Coach
24 Aug 2023
Contributed by Lukas
We say it all the time on this show. We are help to help you build a life that you consider great. And , what better way to begin initiating that life...
The Missing Link: How Music Is the Solution to the Mental Health Crisis with Chris Boardman
17 Aug 2023
Contributed by Lukas
On this episode, I have a chat with Chris Boardman, a music industry giant in his own right. We talk about his project, The Missing Link, the power th...
Everything You Need to Know About Distribution
10 Aug 2023
Contributed by Lukas
On this episode, I share some of the various ways that you can distribute and share your content online. Though you may be sharing your content, there...
Artificial Intelligence: The Intersection of Technology and Content
03 Aug 2023
Contributed by Lukas
One thing that I talk about often is the intersection of technology and content...in the case of this episode: Artificial Intelligence. In this episod...
Creating Marketing Strategies that Educate Engage Entertain Empower
27 Jul 2023
Contributed by Lukas
Today’s episode, which is part of a segment that I call Journal Entries, I want to share some snippets about this information that I have curated fr...
How I Took A Month Long Workcation
20 Jul 2023
Contributed by Lukas
In this episode, I share how I took a month long workcation as the CEO of Foundation. Taking a vacation can be challenging, especially when people on ...
Networking for Introverts
13 Jul 2023
Contributed by Lukas
The most frequently asked questions that come up when I talk to people about being shy is How do you navigate through networking events? How do you n...
Reddit Marketing: How to Make the Most Out of Reddit in 2023
06 Jul 2023
Contributed by Lukas
The best marketers aren't avoiding Reddit as a marketing channel. Instead, they're taking the steps required in 2023 to better understand how to use R...
Keywords Aren't Enough
29 Jun 2023
Contributed by Lukas
I'm excited to share one of the most popular keynotes that I have ever given. In this keynote, I share details about how I spent a lot of my time as a...
7 Tips for Creating a Great Life
22 Jun 2023
Contributed by Lukas
In this episode, I’m going to share seven simple yet important tips that will help you on your pursuit of creating something great. It’s a combina...
Dr. Susan Rogers, A Conversation with a Record Producer & Neuroscientist
15 Jun 2023
Contributed by Lukas
Join me today as I speak with Dr. Susan Rogers, professor, neuroscientist, and sound engineer. Susan Rogers, PhD, is a cognitive neuroscientist and ...
Content Chaos: How to Build Your Brand Through Experimentation
08 Jun 2023
Contributed by Lukas
In this episode, I share my Keynote presentation that I gave about the power of experimentation to the audience at MozCon, one of the leading SEO conf...
Approach Content Like an Investor
01 Jun 2023
Contributed by Lukas
In this episode of my journal entries, I share a keynote that I presented at SimilarWeb on one of my favorite topics: Why marketers should think like ...
How Toast's $12M+ SEO Moat Helped Them Grow During a Pandemic
25 May 2023
Contributed by Lukas
On this episode of the Create Like the Greats, we discuss how Toast's $12M+ SEO Moat helped them grow during a pandemic. We explore their strategies a...
How SaaS Brands Can Win in Commoditized Markets
18 May 2023
Contributed by Lukas
In this episode of my journal entries, I share one of my most popular presentations. A presentation that I gave to many businesses around the globe an...
Why I Launched A Course On LinkedIn Learning
12 May 2023
Contributed by Lukas
It was 8:20PM. I was just walking out of my kids room after reading them a story called Hair Love for the second time. I walked down stairs, made a cu...
Circle of Control vs. Circle of Concern
04 May 2023
Contributed by Lukas
You've heard the boast. -- "I'm too busy to watch TV." "I'm too busy to stay up to date on the NFL." "I don't have time to watch Netflix." -- It's rea...
The Man Building a Multi-Million Dollar Media Empire on Social Media, Chase Dimond
21 Apr 2023
Contributed by Lukas
On today's episode, I sat with self-proclaimed email marketing nerd, Chase Dimond and we discussed...first and foremost, being a #girldad and what tha...
How to Build a Smart Distribution Engine (with Dave Gerhardt, the Pipeline podcast)
13 Apr 2023
Contributed by Lukas
Join me, Ross Simmonds, as I speak as a guest on the Pipeline podcast with host, Dave Gerhardt. "You have to invest in what works and ask yourself 'ho...
Create Once Distribute Forever (with Daniel Murray & Emily Fergason, The Marketing Millennials podcast)
06 Apr 2023
Contributed by Lukas
Join me, Ross Simmonds, as I spoke as a guest on The Marketing Millennials podcast. "The truth is that you can create a great piece of content but if ...
Work Hard or Smart? How About Both?
31 Mar 2023
Contributed by Lukas
“Work smart not hard.” This is one of those ideas that sounds great on a billboard. Sound perfect in a tweet. And might even get someone a few em...
How to Navigate a Recession
24 Mar 2023
Contributed by Lukas
It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great… RELAX. The world is in chaos right now. On this ...
How To Create A Content Marketing Strategy (Where To Start & What To Do)
16 Mar 2023
Contributed by Lukas
Your content strategy has to be rooted in deep research. Specifically, research surrounding the people that you're trying to connect with, which start...
Tamara Dworetz, Leading Creative Genius as a Conductor
09 Mar 2023
Contributed by Lukas
In this episode, I speak with, conductor, Tamara Dworetz, who is quickly establishing a reputation as a dynamic and electric musical force on the podi...
How Psychological Triggers Are Used In Marketing
03 Mar 2023
Contributed by Lukas
In this episode, I share how psychology when paired with marketing and communication can be used as a superpower. —-- Join hundreds of content creat...
How I Built a $270K Freelance Business by 27 (feat. Sterling Smith, Co-Founder of Black Freelancer)
23 Feb 2023
Contributed by Lukas
In this episode, I share how I built a $270K Freelance Business by 27. I also share the conversation I had with Sterling Smith, the Co-Founder of Blac...
How I Made $100K from Public Speaking (and How You Can Do It Too)
16 Feb 2023
Contributed by Lukas
Public speaking has taken me all over the world and granted me the opportunity to speak in places that I would not have previously imagined. Beyond th...
How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire
10 Feb 2023
Contributed by Lukas
Take a deep breath. In. and out. What do you do when there is already another major competitor in an already competitive industry? In this episode, ...
CLTG 10: My 20 Harsh Truths
04 Feb 2023
Contributed by Lukas
In this journal entry, I share 20 harsh truths that I've learned throughout my career and life. As I share them, I also provide insight into what the...
CLTG 9: How I Wrote a $1.4M Blog Post
27 Jan 2023
Contributed by Lukas
You simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me i...
CLTG 8: How Gusto Went From An Underdog To A $10B Valuation
20 Jan 2023
Contributed by Lukas
Life is more fun when you’re the underdog competing against giants. We all love a good underdog story. In this episode, I share the story of Gust...
CLTG 7: How Monday.com Rode Their Diversified Marketing Strategy Straight to the Super Bowl
13 Jan 2023
Contributed by Lukas
Despite being a young underdog in the project management platform space, monday.com is leveraging high-quality content to compete with big names like ...
CLTG 6: Will AI/ChatGPT Actually Take My Job?
06 Jan 2023
Contributed by Lukas
The best way to ensure that an AI doesn't take your job is to get a job in childcare. You think it's a joke. But it's kinda true. The work that is t...
CLTG 5: Creating Sustainable New Year’s Resolutions
30 Dec 2022
Contributed by Lukas
Many people are on the fence about whether or not they should make New Year's Resolutions. I definitely have some for 2023 and in this episode I discu...
CLTG 4: 7 Productivity Tools to Leverage Your Time
23 Dec 2022
Contributed by Lukas
There’s nothing more valuable in life than time. And in this episode, I share my top 7 productivity tools that ultimately put time back into your da...
CLTG 3: Adobe’s $500 Billion Unshakeable Moat
15 Dec 2022
Contributed by Lukas
How is it even possible to build a tailwind on the wings of a great disruption? Well, that’s the story of Adobe, a software company that navigated...
CLTG 2: Deathbed Regrets I Don’t Want to Have
08 Dec 2022
Contributed by Lukas
I want to create cool things…and spend time with cool people. If I can do those two things successfully, I don’t think I’ll have many regrets on...
CLTG 1: How MasterClass Built a $2.8 Billion EdTech Empire in 7 years
02 Dec 2022
Contributed by Lukas
Have you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how the...
The Beginning Of Create Like The Greats [TRAILER]
02 Nov 2022
Contributed by Lukas
Welcome to Create Like The Greats, a new podcast that will host in-depth analysis of some of the greatest creations and creators of all time along wit...