Paloma Elsesser Wants More Fearless Designers

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The Run-Through with Vogue 50 min 5 speakers 8 chapters transcribed 4 hours ago
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What does the backstage studio visit with Miss Claire Sullivan reveal about the episode’s setting?

Unknown 0:00
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Chelsea Daniel 0:28
I'm Chelsea, the run-through's senior producer. It is 5 p.m. and I am outside of Miss Claire Sullivan's studio in Bushwick. And I'm waiting for Chloe and Nicole to arrive for their studio visit.
Jesse Sefcik 0:50
Are you here for Miss Claire? Yes,
Chelsea Daniel 0:52
I
Jesse Sefcik 0:52
am.
Chelsea Daniel 0:52
Thank you.
Jesse Sefcik 0:53
I'm Finn. Hi, Finn.
Chelsea Daniel 0:54
So nice to meet you.
Jesse Sefcik 0:54
Nice to meet you as well. Hi, how are
Chelsea Daniel 0:57
you? Welcome. Welcome. Thank you. Is this your whole
Miss Claire Sullivan 1:07
space?
Unknown 1:08
This is my whole space.
Miss Claire Sullivan 1:09
Wow. But this is. Wow, look at these figs. Yeah, we got some fresh figs. Oh my gosh. Spoiled us. Sorry, we're in still. So much traffic that I ate an entire bag of pirate food, but I'm very happy. I want
Chloe Malle 1:20
to take a photo of the Rama.
Miss Claire Sullivan 1:22
Yeah. the whole story of the dress is that so my mom is from New York but she doesn't live in New York anymore and she texted my family group chat and was like Claire like can you please pick me up a Knicks t-shirt and i really want one and i was like okay like they're probably gonna have to be bootleg like i don't know if i'm gonna find them and my girlfriend was like out in the street like going to work and saw like tables of like people selling the shirts and sent me pictures and i was like i could get it get like one of all like these sizes for all my family members and then i was like and then she sent me more pictures of like all the colors and i was like oh my god like i have to make a dress
Miss Claire Sullivan 2:09
So I was like, get all the colors. And then that day, I think it was the next day, I like just like sewed it up and put it with a tutu and wore it out to
Nicole Phelps 2:17
watch the game.
Miss Claire Sullivan 2:18
I wore it first. Yeah,
Nicole Phelps 2:20
that was the whole... Did she see you in it?
Miss Claire Sullivan 2:22
Well, I think that what happened is that... Yeah, I think it was sent to her. And then... Her team reached out. It was so epic. We got the email on, I think it was Monday, and it was like, hey, Ramadwaji's team here, reaching out. She has an event on Thursday. We're looking for something. I was like, it's the next parade. I was so excited. I mean, I knew it would be a moment, but I feel like you can't plan for that level of virality. So
Nicole Phelps 2:48
what happened? Did people start DMing you, asking for their own?
Naomi Fry 2:53
Yeah, we got a lot of them. We got
Nicole Phelps 2:55
so many requests.
Miss Claire Sullivan 3:01
Yeah, we also just started this board of all the looks that we made in 2016 so far. This was the Jochi Gaga runway music video for Devil Wears Prada 2. We did some tour looks. These are all tour looks for Rosalia that she's been wearing in Latin America. She's still on tour. And then we did one of my best friends, Formaline, got married this year. Oh yeah, we did it. Yeah, the wedding. Vogue Wedding did a story on it as well. And then Pink Panther, this is all Pink Panther's and her dancers. Addison Rae, another friend's bridal. This was for Lena Dunham. For her book. Oh yeah, Ashley Graham. We made her this costume look for the Devil Wears Prada 2 premiere. And it's been a good year so far.
Chloe Malle 3:54
Right
Miss Claire Sullivan 3:54
now, how much of your work is direct to consumer? Oh, 100%. Okay. I don't have any wholesale accounts at the moment. Okay. I'm open, you know, I'm just like, it's just funny because I feel like even last year, like when we launched our first... made-to-order line, which is essentially still bespoke, but it's just like pre-designed pieces that exist and people can place orders on versus the custom experience of making something completely new. And the reaction to that was good, but I've noticed people still lean towards wanting custom.
Unknown 4:29
Really?
Miss Claire Sullivan 4:29
Yeah, it's tricky to scale, I will say. But yeah, I think baby steps.
Nicole Phelps 4:36
You want to scale? Like what is sort of the dream state?
Miss Claire Sullivan 4:40
I mean, I think for sure I want to scale. I mean, I have big ideas for like, you know, down the line, like this line, this line, this line. But I think I've seen what can happen when people try to scale really quickly.

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