This week we welcome my good friend Melissa Clark-Reynolds ONZM who is a very well-known and respected thought leader and futurist through her Future Institute consulting business. She is also a big contributor to the Ag conference circuit and former Deputy Chair of Radio New Zealand, Director on the Ministry of Primary Industry Advisory Panel and was the first non-farmer director on Beef + Lamb NZ. She also works with and advises the likes of Lincoln University, Atkins Ranch, Assure Quality, Biosecurity NZ and Kotahi. Melissa thinks BIG and isn’t afraid to disrupt and shake status quo thinking, so we got her on the show. We talk about the macro factors affecting Agriculture, the trends and patterns she is picking up on and we share what makes a great sales experience for her as a female tech entrepreneur. We also dabble in what she thinks is good and bad marketing. Show Notes: To find out more about Melissa or book her for your next conference (hint: she is an amazing speaker!) visit: futurecentre.nz/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with and Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my Weekly Rural Sales Email (which goes out to 3000+ rural sales professionals) here For more on us, what we do and who we work with: www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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