This week guest Jonathan Stark conquers commoditisation by laying a challenge to rural business owners. Jonathan is one of the world’ best pricing and positioning experts with a worldwide following (just Google him to see what we’re talking about). He’s a big fan of writing emails every day to his list – and he proves how it works for him after being taught by global marketer Seth Godin. We talk Peter Drucker marketing and innovation, how to prevent pricing objections, the cadence of content, the power of positioning and why most problems stem from poor positioning, and how to sell effectively and strategically. We are very lucky to get guests like the calibre of Jonathan on our show so make sure you listen to this one. He doesn’t pull any punches and shares a ton of tools and tips you can use straight away to get better results. Show Notes: To find out more about Jonathan: www.jonathanstark.com +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here For more on us, what we do and who we work with: www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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