This week we welcome Changing The Same Game host Connie Whitman who trains sales teams in banking, finance and credit unions in the US. Connie is a big advocate of human-centred selling and shares some of the tools and techniques she teaches others. We talk about the importance of listening vs speaking, how buyers communicate at a conscious and subconscious level and how to remove the increasing level of buyer resistance built from poor sales experiences and poor sales reps. Show Notes: To download a free copy of Connie’s Communication Style Assessment™: https://whitmanassoc.com/csa/ To find out more about her programme visit: https://whitmanassoc.thrivecart.com/eliminate-the-5-levels/partner/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here For more on us, what we do and who we work with: www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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