“What’s an idea you wish your market would buy into?” This week we welcome Philip Morgan to the show who is a positioning and specialisation coach. Phil is based in Montana US and specialises more in the tech entrepreneur and services space but the wisdom he has and shares is as applicable to Ag. He is deep, articulate and cerebral thinker. Phil and I talk about what effective positioning is and isn’t, why most companies can’t specialise, the importance of Point Of View and how it helps you differentiate, the role of trademark ideas and why bravery, discipline and generosity work best if you want to succeed and cut through in a commodity world. Show Notes: To buy or sample Philip’s book: https://philipmorganconsulting.com/positioning-manual/ For Philip’s example of fantastic specialisation case studies: https://philipmorganconsulting.com/specialization-examples/ To contact Phil directly: [email protected] +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here Connect with or Follow me on LinkedIn Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here For more on us, what we do and who we work with: www.agrarian.co.nz

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