“In order to be a thought leader you need to have leading thoughts.”This week we welcome back my Minnesota Agritech marketing buddy Dan Schultz.Dan and I talk this time about the traditional ad agency model, why we are both seeing so much “marketing theatre” (aka. vanity metrics), the importance of being provocative and then nuanced in your positioning and what AI tools like ChatGPT and MidJourney mean for agritech marketing. Dan also shares his go-to marketing book recommendations and best podcasts. Show Notes: To contact Dan directly email him: [email protected] or connect with him on LinkedIn +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here Connect with or Follow me on LinkedIn Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) hereTo join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here For more on us, what we do and who we work with: www.agrarian.co.nz Download transcript here

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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