This week we welcome master sales trainer Gina Trimarco on the show from South Carolina US who works at Sales Gravy and is the founder of the Carolina Improv Company (improv comedy theatre and school since 2008). Gina has dedicated her career to helping people learn to become more agile communicators through the power of improv. We talk about several humour-appropriate strategies that salespeople can use to build genuine rapport and provide a superior buying experience inc. the “Yes And” technique as well as her Heightening Strategy. She also shares how to think on your feet by the game of the scene which she learnt doing and teaching improv. If you want to learn a few tips about to have a bit more fun and “find the funny” rather than force it – and put your buyers at ease whilst you’re at it - you’ll love what Gina has to share. Show Notes: To find out more or connect with Gina and the Selling with Humour courses she runs feel free to connect with her on LinkedIn To find out more about the improv classes she runs visit: https://ginatrimarco.com/carolina-improv/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here Connect with or Follow me on LinkedIn Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz

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