Selling isn’t about pressure — it’s about positioning, psychology, and trust.In this episode of The Rural Sales Show, St John Craner speaks with Blair Enns, world-renowned sales trainer and author known for helping creative professionals master the art of selling expertise.Together, they unpack what truly drives sales effectiveness — and how mindset, framing, and confidence shape every client conversation.You’ll learn:Why mindset matters more than tactics in high-trust sellingHow to sell your expertise instead of discounting your valueSmart strategies for pricing, packaging, and bundling servicesThe four conversations that define every successful saleHow to handle objections without losing authority or rapportWhy not everyone needs to be a “salesperson” — and what to focus on insteadBlair and St John explore how to lead better sales conversations built on clarity, trust, and curiosity — lessons that apply whether you’re selling creative services or complex rural solutions.🎧 Listen now to learn how shifting your mindset can transform how you sell, price, and build long-term client relationships.📌 Resources Mentioned:Books by Blair Enns:The Win Without Pitching ManifestoPricing CreativityThe Four Conversations2Bobs Podcast with David C. Baker and Blair EnnsLearn more at winwithoutpitching.comConnect with Blair on LinkedIn+++Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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