Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12
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What is the Content Launch Funnel and why is it effective?
This is the Russell Brunson Show. Hey, this is Russell. Welcome back to the show. Today I want to talk about something that I have never talked about before publicly. But I think it's something that will be really powerful for you. It's called the Content Launch Funnel. And this is really one of the secrets to selling anything without selling anything.
How does the Content Launch Funnel differ from traditional email marketing?
I know it may seem confusing at first, but come back with me and I'm going to explain how this thing works. Because it gives you the ability where you can literally email your list every single day. And they never get frustrated, they never get burned out, they never get tired. In fact, they start looking forward to your emails. And at the same time, it converts more of these people, every single opener, every single clicker into a buyer, which is the key. And so that's what we're talking about today. So if you want to drive more traffic, if you want to send more emails and have more success, this Content Launch Funnels concept is something new that I've been tinkering out there for like the last, man, four years now.
What are the key components of a successful Content Launch Funnel?
And this is the first time I ever shared it. So here we go. Um das zu verstehen, gibt es drei oder vier verschiedene Dinge, die du zuerst verstehen musst. Ich werde dir also einen Kontext geben. Ich werde dir diese drei oder vier verschiedene Funnels erst erklären. Danach werde ich dir erklären, wie wir diese Dinge zusammenführen in einen Content-Launch-Funnel. Der erste Funnel, der wichtig ist, ist der Produkt-Launch-Funnel. Dies ist der Funnel, der von Jeff Walker berühmt wurde. Wenn du noch nie durch Jeff Walkers PLF-Kurs, Produkt-Launch-Formel gesucht hast, dann weißt du, wie er einen Produkt-Launch-Funnel macht. Jeff nennt es eine Sideways Sales Letter, was lustig ist. Ich denke immer an diese langformige Sales Letter, um dein Produkt oder Service zu verkaufen. Und Sideways tippt über und bricht vier verschiedene Dinge. Wenn du dir einen traditionellen Jeff Walker-Style Produkt-Launch-Funnel anschaust, das ist so, wie es funktioniert. Der erste Schritt, du gehst auf die Landingpage, du nimmst deine E-Mail-Adresse und danach nimmst du eine E-Mail-Liste.
Und was passiert, ist, dass sie typisch vier Videos haben. Video Nummer eins wird da sein. Und normalerweise... Okay. Okay. Okay. Wenn man sich Jeffs Formel anschaut, ist es eigentlich sehr ähnlich zu meinem Modell mit dem perfekten Webinar. Es ist nicht das gleiche, wir haben unsere Nuancen, wie wir es anders machen, aber der Prozess des Verkaufs ist das gleiche, richtig? Und wenn du ein ehrlicher Russell Brunson-Follower bist, du bist schon in meinem perfekten Webinar-Training gewesen, siehst du, Video Nummer 1 ist meistens... origin story new opportunity video number two is like you teaching like an ownership experience like teaching them how to do the thing number three is going to be your internal false beliefs number four is going to be your external and then you make the pitch right so it's it's different but very similar model right it's how you break up the four videos and so that's kind of the concept how jeff walker runs his product launch funnel so yeah i'm sure you've seen him before if not that's kind of the way it works um someone opts in there's a video
Video 2, Video 3, Video 4, dann macht er eine besondere Offerung. Das ist, wie der Produkt-Launch-Funnel aussieht. Von der Struktur her benutzen wir eine sehr ähnliche Struktur wie der Content-Launch-Funnel, aber eine andere Strategie. Ich möchte nicht denken, Russell lehrt den Produkt-Launch-Funnel. Nein, ich nicht. Es geht darum, die Strategie zu verstehen. In der Tat, wenn man sich einen traditionellen Produkt-Launch-Funnel anschaut, sieht man meistens am Top, dass es vier Videos gibt. Und Video 1 wird geschlossen, Video 2, 3 und 4. Und es gibt einen Lock-Sign, einen Lockdown. Man kann es nicht erreichen, bis sie Video 2 und dann Video 3 und Video 4 veröffentlichen.
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Chapters
7 chapters
1
What is the Content Launch Funnel and why is it effective?
0:27–0:46
2
How does the Content Launch Funnel differ from traditional email marketing?
0:46–1:19
3
What are the key components of a successful Content Launch Funnel?
1:19–4:29
4
How did the 'Thank You Page MIFGE' strategy contribute to ClickFunnels' success?
4:29–8:31
5
What is the role of 'Miffy Candy' in the Content Launch Funnel?
8:31–17:14
6
How to structure a Content Launch Funnel for maximum engagement?
17:14–25:05
7
What steps should you take to implement a Content Launch Funnel?
25:05–35:43
Speakers
2 identifiedMore from The Russell Brunson Show
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One Funnel to Rule Them All: How to Find the One That Actually Matters | #Marketing - Ep. 135
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