Doug Boughton: The Secret to Building Insanely Profitable Affiliate Marketing Ecosystems | #Marketing - Ep. 98
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What is the core belief about affiliate marketing that Doug Boughton challenges?
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. What's up, everyone? This is Russell Brunson. Welcome back to the show. Okay, as you guys know, we're on the march down to the Bootstrapped Secrets podcast coming soon. And in the interim, I'm gonna share with you guys some really cool presentations that you would've had to pay a lot of money to hear in the past. and this is gonna be kind of the last time I probably do this for a while, and so I'm excited to share some cool sessions with you over the next couple weeks.
How can affiliate marketing enhance core offers instead of replacing them?
But right now, what I'm gonna share with you guys is actually from my friend Doug Bouton. Doug's someone who came to our world, I think he took the One Funnel Away Challenge and he learned a bunch of stuff, then became an affiliate, then became one of our top affiliates, and then he's done tons and tons of really cool things with us. But at the last event, we did an event when we launched our platform called OfferLab, and he gave a really cool presentation that, I think sometimes you guys hear me talk and I'm like, Russell talking a million miles an hour, doing the whole Russell thing. And Doug comes in much more calm and relaxed and his presentations just hit differently. They're very, very good.
So he's gonna walk you guys through creating an affiliate ecosystem and how to turn affiliate marketing into your full-time business and career and things like that. And the stuff he's teaching you guys is going to be really, really powerful for you. So that's kind of the game plan. I wanted to introduce you guys to Doug and have him share some stuff for any of you guys who either, you know, if you are an affiliate, you want to be an affiliate, you want to add affiliate income, you want to, you know, add that to the side of your business, then the stuff you're going to learn from Doug in this presentation I think can change your life.
What are the three ways affiliate ecosystems work together?
So with that said, I'm going to pass it over to Mr. Doug Bowden.
This is the Russell Brunson Show. I'm so excited to be up here talking about one of the topics I don't get a chance to talk about enough. It's something I do, I don't want to say part time, but it's really at this point. There's a lot of things up front, but it's something that has continued to pay very well years and years later after the fact. So that's kind of cool, right? My goal from one of the early on goals was to build an affiliate income stream that can surpass my monthly expenses. And I live in California, so it's not cheap. And I've been able to do it with this model. So who here?
How does email segmentation turn non-buyers into long-term customers?
Anyone here promote other things besides your own offers and build affiliate streams through that? Yeah? Hopefully we've got more hands up by the end of this presentation, because I'm telling you it is one of my favorite income streams. So today we're gonna be talking about the affiliate ecosystem, three ways to leverage affiliate marketing to drive more traffic, shorten your sales cycles, that's taking a stranger to a customer or client in less time, everyone wants more of that I'm sure, and increase sales for your own offers. So of course I have my own offers now, but I'll show you some really cool things today that allowed me to leverage tools, resources, people's programs that I love, that I've got a lot of value from to drive more attention into my business and my offers.
So let's see if I could. There we go. So quick question. Who here wants to get more people?
What strategies can be used to build an army of affiliates?
Like you're here at this event because you want to get more people to see your offers and make more sales. That's for everybody, right? That's what we're here for. That's what we're going to cover today. Give me a yes, sir, if that's you. Yes, sir. I love it. So today I'm going to show three simple ways. Number one is going to be increasing your authority, credibility, and status, which helps you get more attention and more perceived value that people want to invest in your offers to get.
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Chapters
8 chapters
1
What is the core belief about affiliate marketing that Doug Boughton challenges?
0:00–0:43
2
How can affiliate marketing enhance core offers instead of replacing them?
0:43–1:44
3
What are the three ways affiliate ecosystems work together?
1:44–2:25
4
How does email segmentation turn non-buyers into long-term customers?
2:25–3:14
5
What strategies can be used to build an army of affiliates?
3:14–3:47
6
Why do longevity and alignment matter in affiliate marketing?
3:47–4:18
7
How can collaborations amplify your marketing efforts?
4:18–4:35
8
What is the legacy play that Doug Boughton is working towards?
4:35–44:28
Speakers
3 identifiedMore from The Russell Brunson Show
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