The Russell Brunson Show
Doug Boughton: The Secret to Building Insanely Profitable Affiliate Marketing Ecosystems | #Marketing - Ep. 98
22 Dec 2025
Chapter 1: What is the core belief about affiliate marketing that Doug Boughton challenges?
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. What's up, everyone? This is Russell Brunson.
Welcome back to the show. Okay, as you guys know, we're on the march down to the Bootstrapped Secrets podcast coming soon. And in the interim, I'm gonna share with you guys some really cool presentations that you would've had to pay a lot of money to hear in the past.
and this is gonna be kind of the last time I probably do this for a while, and so I'm excited to share some cool sessions with you over the next couple weeks.
Chapter 2: How can affiliate marketing enhance core offers instead of replacing them?
But right now, what I'm gonna share with you guys is actually from my friend Doug Bouton. Doug's someone who came to our world, I think he took the One Funnel Away Challenge and he learned a bunch of stuff, then became an affiliate, then became one of our top affiliates, and then he's done tons and tons of really cool things with us.
But at the last event, we did an event when we launched our platform called OfferLab, and he gave a really cool presentation that, I think sometimes you guys hear me talk and I'm like, Russell talking a million miles an hour, doing the whole Russell thing. And Doug comes in much more calm and relaxed and his presentations just hit differently. They're very, very good.
So he's gonna walk you guys through creating an affiliate ecosystem and how to turn affiliate marketing into your full-time business and career and things like that. And the stuff he's teaching you guys is going to be really, really powerful for you. So that's kind of the game plan.
I wanted to introduce you guys to Doug and have him share some stuff for any of you guys who either, you know, if you are an affiliate, you want to be an affiliate, you want to add affiliate income, you want to, you know, add that to the side of your business, then the stuff you're going to learn from Doug in this presentation I think can change your life.
Chapter 3: What are the three ways affiliate ecosystems work together?
So with that said, I'm going to pass it over to Mr. Doug Bowden.
This is the Russell Brunson Show. I'm so excited to be up here talking about one of the topics I don't get a chance to talk about enough. It's something I do, I don't want to say part time, but it's really at this point. There's a lot of things up front, but it's something that has continued to pay very well years and years later after the fact. So that's kind of cool, right?
My goal from one of the early on goals was to build an affiliate income stream that can surpass my monthly expenses. And I live in California, so it's not cheap. And I've been able to do it with this model. So who here?
Chapter 4: How does email segmentation turn non-buyers into long-term customers?
Anyone here promote other things besides your own offers and build affiliate streams through that? Yeah? Hopefully we've got more hands up by the end of this presentation, because I'm telling you it is one of my favorite income streams.
So today we're gonna be talking about the affiliate ecosystem, three ways to leverage affiliate marketing to drive more traffic, shorten your sales cycles, that's taking a stranger to a customer or client in less time, everyone wants more of that I'm sure, and increase sales for your own offers.
So of course I have my own offers now, but I'll show you some really cool things today that allowed me to leverage tools, resources, people's programs that I love, that I've got a lot of value from to drive more attention into my business and my offers. So let's see if I could. There we go. So quick question. Who here wants to get more people?
Chapter 5: What strategies can be used to build an army of affiliates?
Like you're here at this event because you want to get more people to see your offers and make more sales. That's for everybody, right? That's what we're here for. That's what we're going to cover today. Give me a yes, sir, if that's you. Yes, sir. I love it. So today I'm going to show three simple ways.
Number one is going to be increasing your authority, credibility, and status, which helps you get more attention and more perceived value that people want to invest in your offers to get. More visibility on your own offers and how to make more money without doing more work.
Chapter 6: Why do longevity and alignment matter in affiliate marketing?
Sometimes I feel like having my own programs and offers, it could be a lot going in to not only create and promote and market and then operations and sales and then fulfillment. What I love about affiliate is you promote. And if it's a great product with great compensation, it pays you for a long, long time, not just one time. And they fulfill it. So that's one of my favorite parts.
And hopefully you guys will be inspired today to start doing that. But most people aren't doing this. So if you raise your hand, you're like, I'm not doing this. I'd imagine it's one of these reasons.
Chapter 7: How can collaborations amplify your marketing efforts?
You don't believe it's possible. You're not sure how to. You think it competes with your current focus. And I get it. Stay focused. That's the mission right now. But... Or maybe it's too much work versus the payoff that you don't know if you're going to get or not. So I totally understand that. So I got a question for you.
Chapter 8: What is the legacy play that Doug Boughton is working towards?
If I can show you that it is possible for you, that you can do this with less work involved, and use it to supercharge your own offers to get more people under offers, that question is, can I get your commitment to go all in and do this? Give me a, oh, yeah.
Yeah.
All right, so this works. People ask me all the time. I sell business owners, local business owners. I sell physical products. Can I do this? And absolutely. If you sell anything online, anything on this board here, you sell anything using the internet, This will enhance everything that you're currently selling as your own offers.
So my goal for today is to share behind the scenes of exactly what I'm doing to build a passive income stream that will grow exponentially for decades if you do it the right way so that you can do the same. So I'm gonna show you how I've done this, what I'm doing now. There's something really exciting coming up. Some of you guys know what it is.
that I'm going all in on because I see for the very first time in a long time, probably ever since I've been in this space, this is like my legacy play. I look at this like a retirement and potentially an early one at that. So we'll talk about that at the end. And the cool thing is we're in it before the public knows about it. Some of you guys, again, know what that is.
So by the way, my name is Doug Bowden, founder of Full Time Freedom. To me, full time freedom isn't like not not working. I feel like as entrepreneurs, we're always going to want to do something for ourselves and our people that we meet. But it's doing the things that light you up most in your business so you can spend more time doing what you love with the people you love most. And to me,
If we're not building that, then what's the purpose, right? So we're going to talk a little about full-time freedom. And to me, it's what you see here on the screen. It's getting into rooms like this. I love being invited. I show up to everything, whether I'm speaking or not. And it's gotten some attention on what I'm doing. So... For me, it's staying true to that.
If what I'm focused on isn't bringing me more time freedom to do these things, then you've got to question it. Because sometimes we'll set our goals to build a business, and you'll build whatever you choose to, but is in alignment to that ultimate goal of I'm sure you guys all want that time freedom, financial freedom. But it wasn't always like that. Six years ago, I was far from free.
I was working as a restaurant server seven days a week on doubles, missing all the holidays, celebrations, and had a massive student loan debt. It's actually what I'm grateful for now because it got me to start my online business. I'm like, working multiple jobs is not working all the time. Like, what can I do? And I heard about this online money thing. And I'm like, I'm in. Sign me up.
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