The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Wed, 20 Nov 2024
In today’s episode of the Marketing Secrets podcast, I dive into one of my favorite strategies: creating and leveraging noise to make your products irresistible. I know firsthand how crucial it is to capture attention in a crowded marketplace, and today I’m sharing insights to help you do just that. We explore the difference between making your own noise versus aligning with noise that already exists in your industry. Both approaches have their pros and cons, but there’s a lot of potential in strategically using trends and events to drive traffic and boost sales. I share practical ways to capitalize on seasonal and cultural events, whether it's major sports matches or the wave of New Year's resolutions. It’s about harnessing the energy already present and riding that wave to introduce your offers. These tactics may seem simple, but they can be game-changers in connecting with your audience at the right moment. Key Highlights: Understanding the importance of creating a reason for your customers to buy now. How to align with trends and existing cultural moments to drive engagement. The difference between adding bonuses versus offering discounts and why the former could be a better strategy. Real-life examples, like how I’ve utilized big events like Black Friday or Christmas for ClickFunnels promotions. Insights on over-delivering in all aspects of your marketing to build lasting trust and brand loyalty. Whether you’re planning holiday campaigns or thinking ahead to 2025, this episode will give you the clarity and motivation to make your marketing stand out. Don't miss it! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is the main topic of this episode?
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What's up everybody? Welcome back to the Marketing Secrets slash Selling Online Podcast. Excited to be hanging out with you guys today. I just got off a Zoom call with all of our One Funnel Away members. Our OFA call doing Q&As and we had some really cool things.
In fact, we kicked off the session today talking about, you know, figuring out marketing, like how to actually market, how to tap into the existing excitement and energy of things that are happening around you to be able to get your message out to more people. Let's talk about that for 15-20 minutes. Let me do some Q&As. Und ich denke, es gibt hier wirklich coole Sachen.
Also habe ich gedacht, dass wir in diesem Video ein paar Q&A machen würden. Ich hoffe, ihr genießt es. Außerdem, wenn ihr es noch nicht gemacht habt und ihr möchtet, dass ich eure Frage live beantworten möchte, müsst ihr mit uns aufhören. All you have to do is go to onefunnelway.com. Es kostet 100 Dollar. Ihr kommt da rein, ihr bekommt drei Monate Clickfunnels gratis.
Und dann könnt ihr jeden Freitag mit mir aufrufen und Q&A machen. Und wenn ihr nicht nur diese Dinge auf dem Podcast hören wollt, sondern eigentlich Teil davon seid, Go to onefunaway.com and come hang out with us. So with that said, I'm going to jump into a Q&A episode with you guys, going into some really cool things about finding your message, getting out to the world.
I think you're going to enjoy this one, especially the very last question. I talk about problem, agitate, solve. We start agitating some stuff and I think you guys are going to really enjoy that. So thanks you guys so much and I hope you enjoy this episode. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.
This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast.
We have the man, the myth, the legend with us today, Russell. How are you doing today, my friend? Amazing. How are you doing today, this beautiful Friday? Doesn't that just warm our souls? We get to see a Russell come on screen. Amazing. Gives me goosebumps. Great to see you, man. You too. Excited for today. Be fun. Yeah, me too. I'm really excited.
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Chapter 2: How can you align with existing trends to boost sales?
So you better believe that on my flight out there to go watch Mike Tyson and Jake Paul fight, I'm going to be talking about ClickFunnels. Mike Tyson is a Funnel Hacker. And trying to get people to buy ClickFunnels. Because I'm going on this thing, there's a fight happening, it's going to be the biggest, the most watched boxing match probably in the history of all time.
I'm going to make some noise around that. So we've got that coming up. Two weeks later, we got this thing called Thanksgiving, right? So there's Thanksgiving offers, Thanksgiving sales, Thanksgiving things, right? What happens after Thanksgiving? Then we have Black Friday right after, right? And I hate Black Friday. I've never gone out on Black Friday.
There's a couple of years where my ego got so big in our company. We're not doing Black Friday, so it's stupid. And guess what happened? We made way less money because we didn't...
Und jetzt, auch wenn du nichts machst, wenn dein Black Friday-Sell sagt, hey, es ist Black Friday, also kannst du mein Produkt 100 Prozent, den gleichen Preis, den ich normalerweise verkaufe, nur weil du sagst, es ist ein Black Friday-Sell, werden es Leute sein, die sagen, okay, ich kann es jetzt kaufen, weil es Black Friday ist. Also wir haben Black Friday.
Und dann, danke der Gnade für diejenigen, die das gemacht haben. Sie inventierten einen neuen Freitag, zwei Tage später, namens Cyber Monday, was dumm ist. Aber jeder weiß, was es ist. Also du kannst ein Black Friday-Sell machen und dann ein Cyber Monday-Sell. Du tappst in das, was spannend ist.
In the next two weeks, there's like four or five things that I can create YouTube videos about, I can do promotions about, I can create campaigns about, I can create offers about, I can create reasons for people to buy. People are just waiting for a reason to buy. And so if you give them a compelling reason to buy, there's a good shot they're going to buy. Okay, what happens after that?
Then we move into December. So December, I've got jury duty in December, so that's happening. I could probably do a jury duty sale. Like... I don't even know. I'll probably get kicked off the jury. I'm like, who's the guilty cell? If I convict this guy guilty, I'll give you a 10% off. If he's innocent, you get 20% off. I don't know.
And I'm sure I'll get kicked off the jury and then I'll have to do jury duty. But then we got Christmas coming up, 25th. Okay, with Christmas, a lot of things. There's this thing called Hanukkah leading up to Christmas, right? There's this thing called the 12 days of Christmas leading to Christmas. Then there happens to be Christmas Eve. Then there's actually Christmas.
Then there's the day after Christmas. Then after Christmas, then there's this thing called New Year's Eve and then New Year's and then New Year's Day. There's like 2,500 things coming up in the next two months that we can tie promotions, campaigns, content around that gets attention, okay?
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Chapter 7: What are the best practices for creating noise around your products?
Aber das hat sich verändert, als ich Notion Mail versucht habe. Und lass mich dir sagen, es ist, als hätte jemand mein Funnelbrain genommen und eine E-Mail-Plattform ausgebaut. This is the inbox that thinks like you. NotionML uses AI to organize everything based on what's important to you.
It learns what matters, automatically labels and sorts messages, drafts, responses and even schedules meetings. It's personalized, automated and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners and even launch commissions. Bis zum nächsten Mal.
Okay, let's hop over to Tamar. Tamar hasn't had a chance to speak. Hey, Tamar.
Hi, oh my goodness. Hi Russell, thank you. Thank you, thank you, thank you. Wow. This is beyond incredible. First of all, I just have to tell you, I was in tears last week when you gave, I forget what her name was, was it Annie? That story? That was one of the most special moments. Oh my gosh, whoa. Okay. So, quick question for you, Russell. Super excited for the Selling Online event.
I'm attending that. I launched my own business a few months ago. I've been working as a product designer for like the past five years in corporate. And I decided to launch my own business doing product and UX strategy consulting. Grew up in an entrepreneurial family and always wanted to do something in the business space. My dad had a successful company that he decided to sell to Experian.
Also bin ich von einer 150-Jährigen-Familie zu einer Gruppe von mehr als 20.000 Experienzen eingegangen und ich wollte wirklich in einer kleineren Situation sein, in der ich fühlte, dass ich ein wertvoller Teilnehmer sein könnte und die Wertung sehe, die ich dem Team anbiete und meine Aspekte schneller, schneller und so weiter implementiert werden können.
Anyways, so I saw a huge gap in the industry that I was working in, and that was the gap between strategic alignment with business strategy and product strategy. And as a product designer, I was having a very hard time because I wanted to feel like I was providing value to the company at large.
I wanted to know that the designs that I was working on, the projects that we were doing, were going to move the needle for the company. And I wanted to know How are our product strategies aligned with the business objective goals? And basically for almost my whole career, I was really never able to get that answer.
And that's when I realized that there was this huge gap between the strategic alignment. I wanted to go off on my own and I'm basically on a mission to empower product managers to increase awareness and to be equipped with the tools that they need to encourage and execute and implement this strategic alignment within their company. And there's clearly a huge gap because
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