People are getting the Traffic Secrets book in the mail today, and if you're not careful, you may miss the greatest marketing lesson of all. On today's episode Russell explains the difference between hard-selling and soft-selling. Here are some of the informative things to look for in this episode: Find out how Russell is almost constantly soft-selling his products and services and why you may not have noticed. See why when you buy from Russell you should buy slowly and pay attention to everything that happens from going through the funnel to receiving things in the mail. And find out what kind of ad Russell has that is converting best right now. So listen here to find out the difference between a hard and soft-sell and how you can use them in your own business. Transcript - https://marketingsecrets.com/blog/312-hard-selling-vs-soft-selling-and-the-invisible-hooks-you-probably-missed Learn more about your ad choices. Visit megaphone.fm/adchoices

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