The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39
Wed, 28 May 2025
This episode of The Russell Brunson Show takes you inside the ClickFunnels Connect event we just hosted in Salt Lake City. In the first part of the episode, I share what ClickFunnels Connect actually is, who it’s for, and why we believe it’s the next big chapter for funnel builders, entrepreneurs, and creators looking to grow faster by growing together. Then you’ll hear from one of our most powerful voices in the marketing world… McCall Jones! Her session on influence and authenticity blew everyone away, and I knew we had to share it with you here. If you’ve ever struggled to feel confident on camera… or wondered how to build real connection with your audience without trying to be someone you’re not… McCall breaks it all down with frameworks that are both simple and life-changing. Key Highlights: Why we created ClickFunnels Connect and how it’s helping entrepreneurs grow together The hidden reason most people feel awkward on camera (and how to fix it) How McCall uses the “Stage & Story” method to turn your personality into your superpower The difference between real influence and trying too hard to be “authentic” Why copying other marketers kills your connection — and what to do instead How to show up with more confidence, clarity, and presence in every piece of content This episode is packed with strategy, identity shifts, and the kind of clarity that can transform your marketing from the inside out. Whether you’re already showing up consistently or still finding your voice, McCall’s insights will change the way you think about influence forever. And if you love it and want more from McCall… Follow her on Instagram at @mccalljonesofficial https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.clickfunnelsconnect.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is ClickFunnels Connect and why was it created?
Hey, what's up? This is Russell. Welcome back to the show. For the next couple episodes, we are going to be doing something really cool. A little while ago, a week or so ago, we actually went out to Salt Lake City, Utah, and we did a special type of event that we call the ClickFunnels Connect event. And a lot of people have been asking, like, what's the plan with Funnel Hacking Live?
Where are we going? What are we going to be doing? And some of the future for the next year or two is really going to be these little mini meetups, little mini Funnel Hacking Lives happening all around the country, all around the world. And so this is one of the first ones we did to kind of kick it off, kick off the idea.
And then we launched literally like not a marketplace, but similar to like meetup.com. We can go and say the meetups are happening in your local area, but this is for funnel hackers for people like you and me who are obsessed with marketing and funnels and digital marketing and stuff where you can do these little meetups in your hometown. And so. We did this first event. It was three hours long.
Chapter 2: How can local meetups benefit funnel hackers?
We covered a lot of really cool things. And then at the end of it, we kind of launched this thing. We had, I think, 400, 500 people who applied to be able to run meetups in their hometown. So there's probably a meetup happening in your hometown right now. So two things I want you to do.
Number one, I want you to listen to this because, again, this is the kind of value you'll be getting at these events just for free for hanging out at them, which is amazing. And then number two is if you want to run an event, I'll talk about it, how to actually run an event during this.
So you can sign up and do a ClickFunnels Connect event in your hometown, you know, at the IHOP or your house or a hotel or restaurant, whatever. And then number three is if you want to go tag into an event someone else is doing over at clickfunnelsconnect.com. By the time you hear this, we should have it live, but it'll be a page. It looks like meetup.com.
You go over there, you see all the meetups and find one in your hometown, and then you can go RSVP and go hang out and go do it. So that's what's happening. So this is, behind the scenes of the ClickFunnels Connect event. Again, it's three hours long, so I'm going to do this over the next three podcast episodes so you can kind of hear.
The first one, I'm going to talk about what's been happening since FHL and why we're doing these ClickFunnels Connect events. And then McCall Jones is going to be coming and sharing with you guys one of the coolest little nuggets. I literally am writing a new video sales letter based on what she taught here. It was so powerful. So That's what's going to happen here on the first episode.
Next episode, well, I'm not going to tell you. I'll surprise you. So that's it. I hope you guys enjoyed this episode. After that, go check out ClickFunnelsConnect.com and go find a ClickFunnels meetup happening near you. This is the Russell Brunson Show. First off, this is so fun. I feel like I know about two-thirds of your faces. So I feel like I'm back home in Utah.
So I'm excited to be hanging out with you guys for the next, I think, like three hours away of schedule. But we have no, like, definite plan. So we could go forever. I don't know how long McCall's going to talk for, but she could go for days. Like, it's between all of us. It's going to be a lot of fun. No. We got a lot of fun stuff. I'm going to talk for like 15, 20 minutes right now.
And then we're going to do a ClickFunnels demo on a really cool new feature, something you may not know about. I've got two amazing guest speakers here. And then at the end, I'm going to come back, and I've got a whole bunch of stuff I want to talk about. So yeah, I hope you guys have a good time. This is really fun for me. When I walked in this morning, I saw the room.
I was like, I had these flashbacks from when I first started in this business. So I remember going to my very first event. It was Arm & Morn's big seminar. There were like 500 people in the room. And I saw the first time I saw someone sell from stage. Everyone ran to the back of the room. I've told that story a million times. But it was the first time I'd ever been to an event.
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Chapter 3: What are the key insights from McCall Jones on influence?
Anything that these women had tried before and failed, she listed them all here. Then, because Dara doesn't offer Ozempic, she also added Ozempic. She added other things that her competitors would say, this is the thing. Yeah, so we have another amazing client that's with us here. Her name is Kelsey. She's incredible.
She helps high school athletes gain 15 pounds of muscle so that they can get recruited. As we're building out her story of fail or things that they've tried before and failed, it's things they've tried to gain weight and gain muscle. Yeah, so she has like mass gainer, downing creatine, downloading bodybuilder fitness plans on Instagram, right?
She lists out all of her competitors and things that these kids would have tried without her. Yeah, so does this make sense? Say yes. Yes. Awesome. So first thing we have to do is we have to show them that even though you've tried before and failed, that's okay. Yeah, I'm going to show you how to put it into a story in just a second.
Okay, the second thing we want to do is we are going to address one thing. How many? One. This is so important. Yeah, so important. And this was one of the biggest secrets that we found that was really keeping people longer.
Yeah, so this one thing thing is that when they've tried all these things before and failed, we have to tell them that they are so close to success and that they're only missing one thing. Now, here's what I mean by that. We're gonna talk about secrets versus system. Yeah, secrets versus system. Now, I know, as well as anybody else, you don't break a perfect framework, right?
You don't break the perfect webinar, you don't take away the secrets, but the way that we started presenting it is instead of presenting the secrets as disconjointed things or tips, you wanna present it as a single system. Yeah, it's a single system that has three steps, but it's a single system. It's super, super important because, yeah, super important. I love it. So as we are looking...
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Chapter 4: What mistakes do marketers make in webinars?
It's incredible. As we are framing this out for our clients or the people who are watching us, we have to show them the gap between where they are and where they want to be. Right now, the gap can be massive. Right. It's all these skinny kids who want to gain weight. Right. It's like, oh, man, I need to gain 20 pounds. And that seems impossible. Right.
Can be these women for Dara who are saying I am impossible. 80 pounds overweight. That feels astronomical to lose 80 pounds right from where I'm at, right? Or I'm only closing 10% of my webinar. I want to be closing, you know, 50% on my webinar, whatever it is. We need to show them there's a gap, but the most important thing is the only thing Standing between them and what they want is one thing.
Yeah. We're going to even use that language. Yeah. So the reason why is because if they think it's a whole bunch of things here, they think I've tried this before. I failed. If we don't address this, they'll think there's something wrong with me. If we give them, this is crazy. Earthquake!
For this part, if they think that there's a million steps, they think that there's a million ways that it can go wrong, right? All of a sudden they're looking at this and they're like, oh man, that feels hard. And if they have already thought there's something wrong with me, even if we overcome that, We have recently overcome that, right?
Chapter 5: How to engage your audience in the first 10 minutes?
If we're like, listen, the secret to being in your charisma styles is you just have to change your hair and change your face and change your voice and change your body and change every single script that you're doing and then do this and then do this. All of a sudden, even if we're like, you have the secret, they go, that's too many things, right? It's very overwhelming. Very overwhelming.
Amazing. Right. Instead, if we can tell them, right, the thing that you've been missing is one thing. We say the thing that you're missing is your charisma styles. And all of a sudden they go, oh, I just have to use my charisma styles. Yeah, no, if you're not familiar with charisma styles, there are three different styles plus the false faces.
Like it is a process to learn how to use your charisma styles, but they, I'm telling the truth, they are just missing one thing. Yeah, so instead of presenting it as secrets, present it as a single system. And then that system, you can still use like your titles of your secrets and things like that. Yeah, a couple of examples. We do have charisma styles, perfect webinar.
If we said, hey, you know, you're not closing anything and you wanna be closing, Good news, this person tried this and this and this and this and this and they failed. The one thing they were missing was perfect webinar. Yeah, the one thing. If the person can believe that there's one thing missing, then they will move forward. Yeah, does this make sense? Say yes. Yes.
Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. Funnels were done. Landing pages were tight. Copy was dialed in. Everything was ready to rock, except for one thing. We were looking for more support people to be able to handle the launch. And we figured, no big deal. We're going to find somebody quickly. But that didn't happen.
We spent weeks trying to hire the right person. We put listings on all the typical sites. But they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need.
It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page so it's the first thing the right candidate sees. And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time.
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Chapter 6: What are the wrong ways to establish authority in webinars?
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Seriously, the host, Andrea Marquez, takes you behind the scenes with real founders, people who don't just dip their toe in the water. They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories.
These are moments of panic and pivot and hustle and breakthrough in every single episode, is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move, and that move ended up being the game changer. That's the stuff that lights me up.
It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen.
This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
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Chapter 7: How does charisma affect sales presentations?
Awesome, so now the last piece of this is the hook, yeah? Once you tell them that they're missing one thing and it's called perfect webinar, you're not gonna tell them what perfect webinar is yet, right?
You don't go through and you say, oh man, yeah, we tried this and we tried this and we tried this and then we came up with this solution, then we came up with this solution and we trial and error here and here and here, right? You can do that in an epiphany bridge once again later, later in the presentation. The hook here is you tell them they were only missing one thing.
Then you fast forward to results and you say, okay, fast forward to three weeks later after using this one thing, here were the results. And then you say, what changed? What took them from where they wanted to, or from where they were to where they wanted to go? What changed? Well, they had to stop doing this and start doing this. They were smart enough. They just needed the system.
Can I show you the system? And then the reason why I call it a high kick hook is I go, say yes, and then I do a high kick, which is why our logo is this. This is the part of the speech where I add the high kick. This is the hook where all of a sudden they're like, yes, I want to see the system. I want to see the system.
And when you reveal it that way, all of a sudden they're emotionally bought in. We have now been in complete control of the emotions and the energy of our people. Now they believe, oh my gosh, it's not my fault I haven't succeeded. Oh my gosh, I'm so close to success. What's that system you got for me? Can I get that? Yeah, is this making sense? Say yes. Awesome.
So now I'm going to give you the transitions that just make it easier to tell the story. So we failed before. When we get to the one thing, between them failing before and finding the one thing, they just have to find you. Yeah, so we say, okay, this is this person. I'm going to show you some examples.
Yeah, because I've done it at both Funnel Hacking Lives, and we just added it to a webinar of one of our clients. Yeah, like this morning, which was so fun. Yeah, so between this, we say, okay, this person tried this. They tried this. They tried this. They were failing. It was terrible. One day, they had enough. And they found me. And I looked at every single thing that they were doing.
And I called them and I said, listen, you are so close. You have the exact right this, this, and this. You're just missing one thing. So fast forward three weeks later, she does the same event. She does this, she does this. But this time, big result. Now, what changed? What took her from totally failing like she did before to getting this big result?
Well, she had to commit to using the right system. Can I show you the system? Say yes. They say yes, and then you do it. right? So high kick optional, but not really because you should do it. Just stretch the hammies, right? So they find you. Yeah. Does this make sense? Say yes. Amazing. So now the transition from here to here is literally what I just said. We say, what changed now? What changed?
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