Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13
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How can you capture and share a vision in leadership?
This is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the show. Excited to be hanging out with you guys today. And today I want to talk about a topic I haven't talked a lot about with you guys, which is leadership. And more so than leadership, actually a very specific part of leadership, which is how do you first off, how do you capture a vision, right? And then number two, after you've captured that vision, how do you actually share that vision with other people? to get people to want to follow you, both customers, but also employees and partners and team members. How do you cast a vision away that gets people to want to come to you? And this is actually a really interesting question. I got it from one of my friends.
It was after Funnel Hacking Live. Obviously, if you've been following the ClickFunnels movement for the last decade, we built a huge business and a brand, and every single year we do this big event, and this was the last one, Funnel Hacking Live 10. And it was a little after I got off stage, I got a message from my buddy, and he asked me, I said, you know, how do you do that? He said, I wanna do that in my business, like, our company's growing, things are good, but like, I really, I wanna figure out how to cast, like, first off, how to capture that vision, right? Like, what is the vision? How do I find what the vision is for my business? And number two is, after I have that, how do I get the right people?
That's what I'm gonna talk about today, because as you know, without a vision, the people perish. And our job as visionary entrepreneurs is to cast that vision. When you cast that vision, your people will come to you. You probably heard me talk about this before, but a lot of people are scared, like, I don't wanna put myself out there, my vision out there, because people are gonna make fun of me. And the reality is like, I promise you, people make fun of me more than probably anybody, right? We spent, just on one event last week, we spent a million dollars in ads. My face was everywhere on the whole internet. And guess what? A lot of people don't like seeing my face everywhere all over the internet.
And there's like all sorts of people talking trash in the comments and things like that, right? Like, when you put yourself out there, there's gonna be people who do not like you. And they're gonna be vocal about it. But your job is not to... to speak to everybody, right? Your job is to talk to the people you've been called to serve, right? And so when you put your vision out there, there'll be people who'll be offended, who'll be annoyed, people who don't care, but when you do it correctly, your people will hear you, right? And they're gonna come to you and you're gonna have a chance to serve them and change their life, okay? We are visionary entrepreneurs, we are the dreamers. One of my favorite quotes is from T.E.
Lawrence, he says, I love that quote. It's like a rallying call. We had that on the back of the t-shirts one year at Funnel Hacking Live because I love it so much. It's kind of funny. I... have an aura ring. So I sleep every single night. It is funny. My wife and I was teased because my wife, she sleeps so good every night, her REM and her deep sleep's like at 25, 30%. And mine always is like, my REM is like at 3% or 1% or 2%. Like, and it bothers me because like, she always has these amazing dreams, right? She tells me these dreams, like, that is so cool. I don't know. I don't remember any of my dreams, but then I found this quote. I tease her. I'm like, well, I'm a dreamer of the day. So that's, that's the difference.
Like you dream at night, but I dream in the day. But it's such a powerful thing, right? That's our job as visionary entrepreneurs to be the dreamers of the day. I'm going to read the quote one more time because it's so powerful. I want you to like to re-hear it because some of you guys are going to want to roll back on the thing. Instead, I'm just going to share it with you, okay?
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