The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Wed, 13 Nov 2024
In this exciting conclusion of the five-part Atlas Shrugged interview series on the Marketing Secrets podcast, I sat down with Josh Forti for a deep, engaging, and sometimes humorous conversation that delves into entrepreneurship, leadership, and the philosophical ideas inspired by Ayn Rand’s famous book. We had been talking for over three hours, starting our session late at night and continuing into the early hours, but the energy and insights made it all worthwhile. Josh and I explored the importance of having role models and mentors, especially as you climb higher in the business world. We discussed who I look up to in business and life, from companies like Salesforce to individuals like Tony Robbins. We shared stories about the balance between ambition and faith, and the incredible impact of following a calling or purpose that feels bigger than oneself. One of the most moving parts was discussing Tony Robbins' sincerity and the profound moments I've experienced with him, both on and off stage. Here are some of the key topics we covered: Role Models in Business: Why looking up to industry giants like Salesforce and HubSpot inspires me to reach the next level. Faith and Purpose: How seeing our work as a calling changes everything and gives us the strength to persevere through challenges. Lessons from Tony Robbins: Stories about Tony’s influence, sincerity, and the life-changing energy he brings to his events. Handling Pressure: Strategies I use to cope with the immense responsibilities of leading a massive community and business. Personal Insights: From my greatest fears as a parent to how I seek spiritual guidance before major events. This episode is packed with reflections on how to navigate the complexities of leadership, stay true to your values, and remain grounded even when the weight of the world feels overwhelming. Join us for a heartfelt discussion that encourages us all to embrace our purpose and run with it. And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What insights does Russell Brunson share about mentorship?
It's like, who do you, like, for me, I look up at, I'm like, who do I want to be? Like, what business do I want? I'm like, okay, cool. Like you and your books. Like, I want to be like that type of bit here. And then like for Katie Richards, it's another one. I'm like being a powerful person just in general. Like, okay, like these are like the people that I like look up to.
And I'm like, okay, like that's what I'm going towards. So I'm like, for you, who are those people like in your life that you like look up to and you're like, okay, like that's, That's because I feel like the higher you get, and I mean, you're not all the way up the ladder, right? Like there's still plenty more, but like you're way above where the average person is going to get to.
The average person has a lot of people they could look up to. Like you, there's a lot less options. I feel like it's like, who are those people that like you look up to and go, okay, like that's what I'm trying to be more like, or that's where I learned my lessons from.
Yeah. There's different parts of my life for different people. I look at the business side. I think the companies I aspire to be like, Salesforce, Shopify, HubSpot, those companies are just the next tier. But from where we are, they've crossed the chasm where we're still trying to figure out how to... that next year. Right. Yeah. I think watching them has been, that's what we said.
We go to dream, dream force two years in a row just cause I wanted to, um, and I talked about actually my podcast when I was out there, like I needed to see it, like understand it. Cause like, um, I remember when I was wrestling, my dad, my freshman year took us to the rest. I just started wrestling, took us to the state tournament. I saw this guy, my team would stay.
And I was like, that's what I want. Yeah. Exactly what it was. Yeah. Yeah. That became my goal. Um, and I was like, yeah, you need to see it to do it. So I think for me, like, um, those are kind of the business I look up to people. I mean, Tony from like an influence, like people speaking, Tony still to me is like,
who's bigger than him right right right uh or better and like the fact i've had a chance to build a friendship with him is really cool because i it's been interesting to see him not on stage you know i mean like everyone has a chance to see him on stage he's the best in the world there but then you see him off stage and see like who he really is and it's just cool to see that um i don't know someone who's been doing this for that long consistently who still cares who's still doing this he doesn't need money but he still is doing events almost every day of the year because he like
know he wants that so i think you can stop yeah and i get like i have so much respect for that so i think that's that's a big thing um yeah just different areas like there's different people but um what's it like tried harder and harder to get closer and closer to him because i like seeing i like understanding them not just from like the you know the the outside but understand from inside because it's just it's a different different perspective you don't get typically you know i mean yeah what what is it like like what is tony like
Honestly, he's like a little kid. We went to his house, and I can't talk about the details, but he had a slide in his house. He went down the slide with us, and it was really cool. We had a chance to go with him and did a meditation thing. The way he served us when we were with him at his house, you can tell that's how he wishes he could serve everybody. There's his heart. You saw him.
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Chapter 2: Who are the role models that inspire Josh Forti?
If you do it with the spirit, then it'll touch people in a way that you can't just by your words alone. And so I always ask that and I look for help. And I remember, I think Steven Larson, the first time he was working for me, we did our first event in the room over here.
And I remember before I would do the events myself, he started working for me and I was in the back here and I was saying a prayer and he walked in. He's like, Oh, sorry. He's like, Whoa, that's cool. Like what? He's like, you prayed before you go out there. I was like, Oh yeah. Like I'm not gonna have to pray myself. Like, you know, I, I'm not that good. So I need help.
And, um, it shows up when you, when you. Hey, everyone. If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox and boom, I was hit with a wave of random stuff.
Newsletter noise, low priority requests, affiliate spam and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts. And I'd end up spending hours every day sorting, replying, getting distracted, and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail.
And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you. Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings. It's personalized, automated, and completely flexible.
And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast, snippets.
I've got one-click templates ready to go for follow-ups, affiliate approval, speaker confirmations. It's like having a pre-built funnel, but for email replies. If you're like me and your brain runs 100 miles an hour, Notion Mail gives you a calm, focused command center, and it just works. Get Notion Mail for free right now at Notion.com slash Russell. And try the inbox at Things Like You.
That's all lowercase letters, Notion.com slash R-U-S-S-E-L-L to get Notion Mail for free right now. When you use our link, you're supporting our show. Notion.com slash Russell. All right, funnel hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean.
Isn't it a pain when you see the weirdest ads showing up in your feed? Ads for things you know you would never use in a million years. And you start thinking, that person is wasting so much money targeting me for a product or service I will never use. And here's the thing.
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