Josh Forti
Appearances
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
All right, so my next question is who are you voting for? No, I'm just kidding.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
That's funny. Who was I just – oh, Leah. I was talking to her on the way – we were driving to the airport. We were talking about Joe Rogan because Joe Rogan is – It's so funny because people like Trump retweeted one of his tweets. Like Joe Rogan's a big liberal, right? Like he even said he's going to vote for Bernie before Biden became the nominee, right?
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
The average person has a lot of people they could look up to. Like you, there's a lot less options. I feel like it's like, who are those people that like you look up to and go, okay, like that's what I'm trying to be more like, or that's where I learned my lessons from.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And so like I feel like a lot of Trump supporters are like, yeah, Joe Rogan's like a Trump fan. Like Joe Rogan is not a Trump fan, right? Like that's not at all what it is. And so we're like, who do you think he's going to vote for? I was like, if I was like a betting man, I would bet that he votes for Kanye. That he wrote him because he does this three hour interview.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And like Kanye answers, if you watch the interview, I mean, I know it's three hours of your time, you'll probably never get to it. But like, it is a fascinating interview. And like, yes, because he keeps trying to bring Kanye back to like, like, if you were president, like, what would you do? Because Kanye is like, I'm going to be president.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
It's not a matter of if it's a matter of just like when, right? Like, if I don't win this year, I'm going to for sure win in 2024. Like I, I love your company. But anyway, like, so like Kanye answers these things, questions like completely differently. And so anyway, I don't know where I was going with that, but my real question for you. So you can go long on these.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
We can go rapid fire questions on them either way. Atlas shrugged, got the world on his shoulders. You feel that. How do you deal with that responsibility?
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
like because i'm sure there's been times i know in my own life with my three to five little people that i'm managing some contracts i'm like oh my gosh if i have to take one more thing i'm just gonna explode right like we don't so like how do you how do you deal with that pressure and not like one of the things that i've had to learn how to do is i don't know if anger is the right word but like deal with my not not taking out my frustration on somebody else right like
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
god bless leah right like she knows me super super well and like she knows the moods where it's like don't ask him a question like avoid it and like let him cool off because if like you say the wrong thing right now i'm just gonna inadvertently take it out on her right and i like i've had to like learn how to like balance that and like communicate how do you deal with all that pressure and still you got 400 people looking up to you and i don't talk to him every day but like that's a lot
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Next rapid fire question, if you will. What...
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
success takes sacrifice so like in managing click funnels obviously like you love it but like what things are you not able to do or are you wish you were able to do more of that you are not able to because of the role that you play in click yeah um stuff like this um you know like i feel bad there's so many people ask for podcast interviews and things like that like
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
That's what I was saying.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Cause I don't have finality yet, but some, some, you can't break something right here.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Got one. What is one thing that people don't know about you? What's a Russell Brunson thing that is a pretty – part of who you are that people don't know?
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Also, your kids are fascinating. Yeah.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
I want you to fast forward to the end of your life when you are on your deathbed and I want you to like all your money and success and fame and influence.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Like it's all gone, but like you've influenced a lot of people and like you get to leave them with a final message that like kind of defines like not what you took away from life, but like the message that you feel like you should like put on to some, like pass on to for generations to come. Like what would you want to be defined by?
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Like what would you want that message to be and for people to remember you by? That's cool.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Yeah.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Like that'd be wild. Yeah. We need to do a podcast just about.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Yeah. Russell, thank you so much, man. This is so much fun. I'm so glad we were able to make this happen. How long do we have to do it? Where are we at? We're at three hours and 18 minutes. Dang. Anyone still here? Three hours and 20 minutes. A lot of people still here.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
What do you guys think of the interview? Yes, good, bad, thumbs up? Rate it on a scale from 1 to 10.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Russell, God bless you. God bless your wisdom and mission. Look at that. Thank you so much. This is amazing.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
What's up, Smiley? Let's go. What's up, James Smiley? Great stuff. Awesome. I love it. I love it. I could do a 1,000. We got a 1,000 out of 10. That's pretty darn good. That is really good. 12 out of 10. Brent, what's up, man? All right, we're going to have to do this again. Sometime we can sit down and talk about God. That one we're really going to have to get prepped for.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Do you know Nick Robbins? Not off the top of my head. He's kind of in the ClickFunnels world. He ran an agency, sold it, but still remained a partner, and then got bored and came back into it. Anyway, he and I had a three, three and a half hour conversation about God. It's interesting because can I actually have a lot of similar beliefs, but he doesn't believe in God.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Like, so he's like, yeah, I think there's something up there and it's like something intelligent or whatever. And so like, we had like, he uses language and like, I don't typically like, so like we had all this big, long, huge debate. So it'd be fun to sit down.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Um, anyway, and it's, it's just, that's my big thing. But my big thing is like, and that's one of the hardest things for me is figuring out like my belief is always changing. That's part of the reason I started the podcast. I just want to like talk to people, right? I'll let them, if I'm wrong. I'm so excited whenever someone comes in and is like, you're wrong and here's why.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And I'm like, oh my gosh, thank you so much. I know what I'm going to do next. Yes, right? But everybody else is like, I don't want to be wrong. I'm like, if somebody comes in and proves my idea wrong, my ideas are pretty thought through. I'm a really thought through person. I know why I believe what I believe, not just what I believe.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
So if somebody can come along and challenge that, that's one of the things that was so attractive to me about Leah. Leah was smart. She challenged. Even beliefs that... like she hadn't even agreed with. Like she'd play the devil's advocate and like change it, like challenge it. I'm like, that's what I like. I want to grow and expand like that. So anyway, we'll have to come back and do that.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
All right, Russell, thank you so much, man. Super, super appreciate it. Guys, as always, hustle, hustle. God bless. Don't be afraid to think different. And who knows? You might just end up in a chair next to Russell Brunson. So it'd be awesome. Guys, as always, hustle, hustle. God bless. Don't be afraid to think different.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Those of us that think different are going to change the world by using funnels and other stuff. I love you all. And I will see you on next live stream episode. Take it easy, fam. Peace.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Yeah. Like one consistent person, like the same person on and off stage.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Like there's certain people that, Like you just know, like you meet them and they're just, they're genuine all the way through. Right. I try to think like Catherine Jones, right. For example, like she's awesome. Right. We had dinner, I had dinner with her and, um, I had dinner with her and some friends.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Her and some friends when I was in Utah last. And, like, I've had her as a client. I've watched her on Space Station Funnel Hacking Live. I've, like, had dinner with her. And it's, like, it is the same person. Right? So cool. And, like, when you – and there are people like that. And they're rare.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
It really does because it takes away the trust factor.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
So what's interesting is one of my biggest reservations about Tony before, like, you, Final Hack of the Live, was actually the thing that, like, warmed me up to Tony. Mm-hmm. because I didn't really know a whole lot. Like I'd never experienced Tony. Like I have like a funnel hiking lab or like anything like that. Like I so crazy.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Like you walk into the room when he's talking and it's like, you feel the energy.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
It is insane. Like everyone like tells you about it, but like, you don't really believe it until you experience it. And I remember actually it was in Orlando. Uh,
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
the first time like when he was down there or whatever and I remember he came like he was in the like I was in the room when he entered and like energy obviously just like when anybody walks on stage was like you know prepped up but then like he just went into his normal talking and I remember leaving the room and like most people like you walk in and you feel it and I remember like opening that door and like shutting it and like
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
the whole, like my whole body like shifted out of this high energy state, just low energy state. And I felt like if I was in that room, I could literally go forever. Right. Like it was just this nonstop source of energy. But what's interesting about Tony is like, Tony doesn't really talk about God, which is super interesting. Like, I don't know what faith Tony is.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And maybe, maybe he's talked about it and like, you know, something like that. And so for me, like one of the biggest struggles that I had because we'll like growing up and like when I first left the house, when I first got into entrepreneurship, I like really wrestled with God. Right. Especially, you know, like,
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
going through the death of my brother, like was actually ironically the thing that brought me back to God. But like, I really, really wrestled with that. And so for Tony, it was like, he's got all this energy and he's connecting to this higher source. And it's like talking about all these things, but like, he never, like he never ties it to anything.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Like he never gives credit to, well, in my story, I'm telling myself, you know, at the time, like he's never given credit to like this higher source.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
thing like where's that all come from and then like the more i got to know tony not personally but like through his work and like they're watching his videos and like seeing my phone hiking live i'm like i don't know what it is that he believes i've never sat down and if i ever get to interview him i'm absolutely asking him that question but like whatever that is i don't think it's possible to be incongruent because it's like it's i don't know it's it's not of earth almost it's like it's you're tapping into something that isn't like in order to operate at that level you can't be selfish like you know what i mean
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
So one of the things you talk about in... Well, actually, Expert Secrets, but I think it... I think they mention it... She kind of mentions it in this book, too, is, like, creating belief by, like, looking up to somebody. And, like... If you can't see it, if like nobody else has done it, it's hard for you to have people to kind of like imagine it and ingrain it.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
Do you sense that with him at all?
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
40 years like it's actually interesting super interesting you say that so literally so every tuesday i meet with katie right we have our one-on-one call and we talk for an hour and one of the the topics of conversation was i was like katie we were actually talking about like getting ready for this interview i was like i don't feel nervous at all right and i'm like and i'm getting so many texts and dms whatever like oh my gosh are you nervous like what do you mess up
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And like, like so many, like so many different things. Right. And I'm like, I don't feel any of that. Right. Like, I feel like this is just like, all right, cool. I'm flying out to wrestle. We're going to hang out. It's going to be great. And I'm like, so why, why, like why is everybody else telling me I should be nervous, right? Like why is that a thing, right?
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
One of the things that she said was like, and being who you are, like being a person, knowing yourself and like doing this. But one of the things that we talked about was like some of the things that you have to accept by faith. And I was really wrestling with this idea of like, am I supposed to be prepared? Like Russell Voxman was like, this is the first interview he's ever prepared for.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
I'm like, I just read the book. I don't have any notes prepared for it. I was gonna show up and talk, right? Like that's what I do. And she's like, but that's your superpower. Like that, and sometimes you have to just have faith. And she's like, you prepare 80% of the way and like leave the 20% up to God. And she's like, and most people are not going to understand that.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And for a lot of people, that's going to freak it out. But she's like, how many times have you prepared something 100% you knew every word you're going to say? And I'm like, very little. She's like, well, think back to one of the times you did. Like, okay. She's like, how'd it go? It's like, well, terrible. It was like some of my worst, the most prepared I come, the biggest little flop. Right.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And she's like, and the least you prepare. Sometimes you just get in conflict. You do your best. It turns out amazing. Like, yeah, just because that's what Tony's talking about. Like, it just comes over you. It's like, if you have faith that when you show up and become like, you are the best person in yourself, you show up the most prepared you can be.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
It's like, who do you, like, for me, I look up at, I'm like, who do I want to be? Like, what business do I want? I'm like, okay, cool. Like you and your books. Like, I want to be like that type of bit here. And then like for Katie Richards, it's another one. I'm like being a powerful person just in general. Like, okay, like these are like the people that I like look up to.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And you just fully embrace that and have faith for the rest. Like, God, the universe, whatever you want to call it, I feel like just works the rest of it out. You know what I mean?
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
And I'm like, okay, like that's what I'm going towards. So I'm like, for you, who are those people like in your life that you like look up to and you're like, okay, like that's, That's because I feel like the higher you get, and I mean, you're not all the way up the ladder, right? Like there's still plenty more, but like you're way above where the average person is going to get to.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
All right, I have two questions that I want to ask you before we kind of go to wrap fire and kind of bring this to a close. I don't know. We could probably go all night, but… How much longer do we go for? Are you guys liking this? Comment down below. Let us know. Give us some feedback. Do you like it? Do you not like it? What are your thoughts? We've been going for about three hours.
The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
I figured it was going to go at least this long.