Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33

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What is the purpose of merging faith and business?

Russell Brunson 0:00
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up everybody? Welcome back to the show. I'm here today with two of my newer friends. I've been having so much fun over the last three or four months hanging out with them. They joined my Atlas group and now we're here at Inner Circle and I wanted to pull them aside because it's just been fun watching them from afar. Obviously learning more about them and their businesses.
Russell Brunson 0:38
I thought they had some really unique things that they're doing. They'd be fun to share with you guys as a whole. And so they're coming all the way from, which part of Texas are you guys from?
Staci Wallace 0:47
East Texas. I don't know the country.
Russell Brunson 0:49
Yeah. All the way from Texas and excited to have him here. So it's Larry and Stacey. And yeah, excited to have you guys here. How are you all feeling today?
Larry Wallace 0:57
Fantastic.
Russell Brunson 0:59
So I would love for you guys to explain, because a lot of people in our world are in coaching businesses. You guys have a coaching business, but it's a little different. And I'd love you to explain kind of what you're doing and why you're doing it so people have an understanding of that before we dive into some of the business side of it.
Larry Wallace 1:12
Yeah, we actually work with faith-based CEOs, entrepreneurs, and we help them really anchor their calling. A lot of people that we work with have made millions and millions of dollars. Some of them are in their startup. But we teach them how to move from revenue creation to profitability and cash flow so that they can create greater generosity. So our... Driver is generosity. Like we work everything when we work inside of P&L statements and we work inside of something we have a signature growth method. It's how can we increase their operational efficiencies, doge their business so that we can create greater generosity.
Staci Wallace 1:51
That's a new thing now, right? Yeah. Yeah. Doge the business. So if we have a different spin on it, instead of governmental efficiency, it's godly efficiency. Ooh, way better. Department of godly efficiency.
Russell Brunson 2:00
Doge secrets.com. That could be the next. Yeah. Right. Um, that's amazing. And then, um, The people you're working with, are most of them like, again, they're running businesses and they want to focus more on God in their business? Or, you know what I mean? Or is it people that are already focused on that and you're helping them figure out their calling more so? Or where exactly did most of the development happen?
Larry Wallace 2:20
I think the denominator is that people... I think there's going to be a divergence in the next two years where people have run after money and things and they're searching for success. They've heard about the importance of significance, but the real denominator is going to be a drive for peace. So as the world with AI, there's so many great things happening, just like you said on stage, but there's some scary things. And people are going to either be able to master what we talk about. We talk about conscious thinking, subconscious thinking. Our driver is help people get into the super conscious thinking where it's not the things that money can buy, but it's the things that money can't buy. I got to travel with Zig Ziglar for 12 years and we shared the stage together for a long time. And he used to say, I like the things that money can buy. They can buy a house, but they can't buy a home.
Larry Wallace 3:12
It can buy a bed, but it can't buy a good night's sleep. It can buy a book, but it'll never buy wisdom. And so the things that money can't buy are the super conscious things that that's how we work with leaders all around the world, helping them get to that place where they can create legacy based on the things that money can't buy.
Russell Brunson 3:31
Yeah. That's really neat. Um, Larry, you told a story at inner circle that kind of, um, or Atlas meeting. I mean, they kind of like shocked me and was interesting, but it shows us how, um, how much you guys believe in like making decisions based on faith, not just always numbers. Do you know what story I'm talking about, about walking away from Mary? Like,

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