Larry Wallace
Appearances
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
To pay for it in cash, and I heard 10 out of 10, let's do it again.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
He's brushing his teeth, and I said... How am I going to tell him this? And my eyes are still closed. I said, what would you do... If God said 10 out of 10, let's do it again, do it by midnight, I'll give you a hundredfold return without missing a beat. He leans out of the bathroom and he goes, those are great odds, let's do it. Like no fear, no questioning it.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
So we had calls until four o'clock from four to midnight. We had to give all that money away. And I will say to nonprofit organizations that don't have online giving set up, it was a Saturday, October 31st. There were so many nonprofit organizations that we wanted to give to, that they didn't have their system set up. We couldn't give 25,000 or more to them.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And so most people are thinking- That was pretty crazy.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
We said the same thing. Operational excellence. But we did that. And the next launch in one launch, we were able to hold up.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
The thing that really is the story that relates to most people is, like everyone else, we've been doing business for four decades. And we spent so much time chasing money, chasing money, chasing how do we increase funds, how do we make more revenue. And I believe there's a message that there, and I see it more and more in your posts, there's more.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
There's more to our calling isn't over here and our business over here. There's a convergence instead of a divergence. There's a convergence of those coming together where people can live a purpose-driven, faith-based, highly profitable life that creates extravagant generosity for
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
without forsaking their faith their family their freedom and peyton's a living walking testimony of what happens when as parents we be consistent in more than what the world offers they come back and they want to follow peyton's their son films have no pain yet yes and and the follow-up to all of that we're almost done building that building really so cool
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It is a crazy thought. We've had all kinds of traditional business, telecom, healthcare. We had a business that we were using a type of network marketing model selling telecom. Garrett was in his flux of the worst days of his life. And I remember meeting Garrett and saying he would be a great guy to have on my front line. And so he slept on our couch. He was in a tough season of life.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
But everybody has a before story. We have a before story. And the before story is what's so important. Because Garrett, in his worst days, helped us create our first funnel. He was hacking. He had every kind of system. It was like Frankenstein-ed everything.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
But that was 2012, and you guys were all in the research mode and all of that, probably trying to hack some of the stuff we were doing over there. That funnel put 23,000 people for me into that system, which became 250,000, which became a $350 million company in three and a half years. And then fast forward where we see back to what you've created.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Those days of hacking and searching and trying to figure out what is this ClickFunnels thing going to be, Today, we write offers for anything God tells us to do, anything. He tells us to put in a lake and stock it with bass. We don't ever question it. How much is that going to cost? Let's build a launch for that. Put in a lodge, which is what we're doing now.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I think the denominator is that people... I think there's going to be a divergence in the next two years where people have run after money and things and they're searching for success. They've heard about the importance of significance, but the real denominator is going to be a drive for peace.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
We look at the budget, and we know God has no problem with money, and he's given us a tool. We just write a launch for that. Now we teach other people how to do it. This is where I say, no eye has seen, no ear has heard the things that God has prepared for you. We just have to get out of scarcity, grasshopper thinking, and believe. Get a giant slayer David mentality.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And instead of saying, the giant's so big, I can't do it. The giant's so big, I can't miss. Yeah. And when you have that perspective, you walk into a room like what we're in right now and you realize that one can put 1,000 to flight, two can put 10,000 to flight. But what if we create a movement? We can change the world.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
We do.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
From day one.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And then from our actual, we do programs that are $25,000 to $250,000. And we let them know a bare minimum of 10% of everything we bring in immediately goes back out. And to be in our $125,000 or $250,000 program, they sign an agreement. that they will give 10% of their company to nonprofit. We won't work with them unless they give.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
So as the world with AI, there's so many great things happening, just like you said on stage, but there's some scary things. And people are going to either be able to master what we talk about. We talk about conscious thinking, subconscious thinking.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
So because we know there's an equation of generosity that causes the blow up of their business. So one company specific is two young guys that came to us at 21 and 23. They had started these sheds and hit COVID where everybody was trying to find places to store their stuff. And so they did pretty good. But then they came to us and they were going through bankruptcy.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And we happen to have a lot of business acumen to help people like that. So in less than nine months, we were able to get them to $13 million. And from $13 million in three years, we got them to over $70 million. But every time they would take a dip, it's because they stopped giving. Every time they got a setback is because they were messing with the equation of generosity.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
So we've tapped into an equation that works inside of our client, um, within our clients that it's, it's like gravity. You can't explain it, but you cannot deny it.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Our, our, is really important to us. So I have a dream that I'm getting close to 60 that I want to have fishing with G-Mama. And I want people to come out to the lake and have a TV show, and I want to talk to them about the finer things of life. And so when we're building this lake, first off, you're intentional. It requires a lot of thought process. What are you going to put in the lake?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Our driver is help people get into the super conscious thinking where it's not the things that money can buy, but it's the things that money can't buy. I got to travel with Zig Ziglar for 12 years and we shared the stage together for a long time. And he used to say, I like the things that money can buy. They can buy a house, but they can't buy a home.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
How are you going to feed the bass? Are you going to have shiners and bluegill? So you're putting a lot of money into the lake. And in Texas, we have big rains. So the lake fills up and we've got this incredible dam and spillway. Well, the lake fills up and then it keeps raining. And it's like we're on top of the hill watching this and we're like, oh, wow, it's overflowing. Like it's flooding.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It is out the spillway. And we're thinking as we're going to bed, we do not want this to go over the dam. Yeah. So we go to bed, we're praying, God, we're just stewards of this whole vision. We don't own it, it's yours. And so if you want us to start over with the fish, we know we can do it again. We feel that way about business. And so it's not ours, it's yours.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Well, we go to bed and the next morning I wake up and literally the water is not only flooding out of the spillway, but it's right up to the edge of the dam. And I woke up and I said, good morning, Holy Spirit. What would you have of me today? And he said, as long as you have an effective spillway, I can keep sending the rain. He said, the spillway is generosity. He said, don't stop giving.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
I'll keep sending the rain. And Russell, that's what we see with you is as much as people know you for all the click funnel things, anyone that studies you deeper, deeper. they see your heart of generosity. They see, even when you get on stage and there's somebody who's passed away, the generosity that comes from your tenderness of heart.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And we are athletes, so put me on a basketball court, I'll score. Put him in a football field, he's going to score. Put you in your zone and on the mat, well... Maybe not today.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
But that competitiveness moved to generosity. That's why our vision is to create a billion-dollar storehouse of generosity. And the only way we'll do that is by working with a lot of really successful companies and CEOs who get the tithe, who understand the 10% giving.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
To Uganda, Mozambique, Guatemala, all these different organizations that we support, ClickFunnels is making a way for that. So if you've ever questioned whether or not your calling and your business are aligned, it is like take the slingshot away from David.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It can buy a bed, but it can't buy a good night's sleep. It can buy a book, but it'll never buy wisdom. And so the things that money can't buy are the super conscious things that that's how we work with leaders all around the world, helping them get to that place where they can create legacy based on the things that money can't buy.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Well, people, we always say give people what they want, and then as you create the dynamic of relationship, give them what they really need. So people come to us to make more money, and they know that we have a track record of producing wealth.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
So that's what our signature growth method is, and it starts with God-sized vision, the G, God-sized vision, having something bigger than yourself that you cannot do alone. And then the R is how to turn your revenues into profitability and cash flow. Everybody wants that.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
O, operational excellence, which is Larry's jam, teaching people how to really doge their business, create SOPs, create a functionally healthy company. W, wise counsel, how to put scaffolding around you in order to scale. T, how to have a team-managed business. And then H, healthy habits. People come for that.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
What we know, though, is a lot of those leaders that come, they're addicted to pornography and alcohol, and they've tried everything to get free, everything. And when somebody is suffering, we always say you go through three things, suffering, sacrifice, and then you go through silence before you get the slingshot. When you're in that place of suffering, it's not about religion.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It's about freedom. And so we talk a language of peace and freedom that brings people to a place of recognizing God has given you a talent, but maybe you've let a crack. I talked about it yesterday when we were on stage, is the crack in the nuclear submarine called the USS Thresher. And basically, they were on a regular routine mission,
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And they'd slipped below their integrity level, which is the integrity of what the submarine was built for. They went deeper, and then all of a sudden they started having malfunctions. But it was a crack in the submarine that actually caused it to implode. It was catastrophic. They called it a catastrophic failure.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
A lot of CEOs experience catastrophic failure because of a crack in their marriage, a crack in their family, not watching what's happening to the kids. And so suddenly they're spending all these years building all this money or all this wealth, and they miss the thing that actually imploded what matters most. And so that's how we...
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
communicate really not about religion, but about what matters most in your life. We happen to be Christians. That's our faith. But we speak to people of all different backgrounds. At the end of the day, money is not the denominator everybody's chasing. Money only makes you more of what you are. But what most people are chasing is peace.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And peace often comes through suffering, sacrifice, a season of silence, and then the ability to say what Zig Ziglar always said, be, do, have. We believe it starts off with C, have that God-sized vision. Become the leader God created you to be. Do the hard work, do the reps, do the reps, so that you can have a life of peace and profits.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah, it is.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
You know, when we saw your selling online challenge, and I wanted to tell you this, is that we're so glad that we were in ClickFunnels since 2017, but had no idea what ClickFunnels was. We didn't know the community.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah. We just used the software. Yeah. And when we saw Selling Online, it was because we were looking for a sales coach for our team who didn't drop the F-bomb. We were just looking for somebody who could just teach the information without the emotional drama.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah, values. The day that we saw you and you went through the whole thing, our team is online with us. And they're like, when you went to the million-dollar offer, they're like, Larry, hold her back. Hold her back. Because they just know.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
But when you made the offer, we, of course, went in for the offer that you were offering. And we said, how do we get on a call? Because what was in the back of our mind was not what can we get from you, but how can we come and just serve and be a part of the community. If we get an idea and we already have, you know, one funnel changes everything, pays for everything.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
That's why we always say it's not about the money. It's about are you willing to receive the one thing that can change everything. For us, that's why we're here, is we want to be a part of the movement that you're doing, the bigger movement, and we're honored here. that we get to be in the room with you.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
At Stacey Wallace. Everything's under my name or Fueled by Fire. Fueledbyfire.com tells everything that we've got. We run a challenge every month to teach people how to merge faith and business. And it's fbfchallenge.com. And yeah, it's life changing.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Excellent.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah. I just said, will you say yes? Would you sacrifice your life? Will you say yes? Would you have raised the knife, which is a story out of the Bible, Adam and, um, I mean, um, Abraham and Isaac. And will you say yes or will you turn and walk away? Will you say yes to me today? And I thought it was a song. So I got up, got in my office thinking, oh, I'm writing another song.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
But it wasn't a song. It was a request.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Two and a half years we did that. So every time – so we're pretty high – at that time we were pretty high leaders in various industries, and so we would get recruited to come work for different companies. And every time we would get a really big package, equity ownership, we would sense this is not what I've called you to do. I told you, give it all away. My mom was like, that's the devil.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And we had the house listed, so we wanted to keep it staged. So interesting. I went into fetal because it was my dream. I felt like I'm leading my family.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Oh, my goodness. It's like mentally, especially when you've been identified online, like we had thousands of people watching us online because we had raised up some companies that – I had like 250,000 people on my down. So it was like, I was used to being popular. He was used to, we would travel and we'd do the selfies like God's blessing us. Look at us. And we're like on safaris.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And I remember like month three crying out to God, why would you ask this of us? And we actually had a pastor that came and asked the same thing. Cause we were some of the biggest givers in our church. And so he said, why would God ask you to do that? Because you guys use your money to advance the kingdom of God. Right. And so I went home that night and I was thinking, yeah.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Why are we having to do it? And suddenly that little voice made his question. And I remember saying, God, why would you ask that of us? We use our money to advance your kingdom. And it was like I heard Claire say it again. I said, we use our money to advance your kingdom. He said, say it again. I said, we use our money to advance your kingdom. And he said, Stacy, isn't that narcissistic?
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
You think I need your money to advance my kingdom? He said, I don't need your money. I need your yes. And we knew in that moment that this was a calling of something bigger than we've raised up some pretty big companies. This was a test that he wanted to see what had our attention. And the next day, Larry came in and he encouraged me, got out of bed and I was like feeling better.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
The next day, Larry comes into my office and he said, I can't breathe. I feel like I have a Mack truck on my chest. No wife wants to hear that. And I said, hey, what's going on? He says, I got nothing left to sell. And I said, well, you told me yesterday that he's got us. And so I said, why don't you go for a walk and just pray? We have an acronym. Pray. P-R-A-Y. Pause. Reflect. Ask.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Fantastic.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And then yield. Ask God, what are you asking of us? Well, he comes back. And when he comes back, he went to the mailbox. And he walks in. I'm in my office. And he goes to the kitchen. And all of a sudden, he starts screaming, Stacy, Stacy. And he's waving this visa bill. And I'm thinking, God. how do I encourage him? And he says, no, open it.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
We open it up and Russell, it was a refund from visa saying that we had overpaid interest for X amount of time was $32 than more than our bills that much that month.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
It always felt like it was last minute, but it was always on time. And so that was the first time he asked us to give it away.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Yeah, we actually work with faith-based CEOs, entrepreneurs, and we help them really anchor their calling. A lot of people that we work with have made millions and millions of dollars. Some of them are in their startup. But we teach them how to move from revenue creation to profitability and cash flow so that they can create greater generosity. So our... Driver is generosity.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
We now live on a ranch, 62 acres, and we obviously birthed in 2021 Fuel by Fire, where we help CEOs understand that beyond the currency of money, beyond the economy that everybody lives for, there's another economic system, and it's out of this world. And so when you ask, who do you serve? We serve people who have been in the rat race. They've made money. They've lost money. They've made money.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Money seems to have wings. But like you know, when you put your money to a movement, instead of chasing money, you create movements. Suddenly money begins to multiply. And there's a scripture in the Bible that talks about multiplying the talent, not consuming it, not burying it in fear. I can't invest in growth, but really multiplying it.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
And that we believe is what God's called us to do is to teach people how to move out of the rat race of revenue
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
into profitability so that they can multiply cash flow and create generosity and we've got two non-profits that we are able to funnel that those funds through and women we rescue and restore the lives of women and girls have gone through some crazy things and epiphany global where we just support missions around the world and outreaches around the world
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Which is not natural because your natural is to look at your phone, to want to get up. But before those juices, the dopamine, serotonin, norepinephrine hit your body to let him have those first seconds of the day. And if he says cancel everything, we cancel everything.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
If he says, um, puts a face before us, we, you know, like right now I've got some folks that I know just recently have lost loved ones and I know they're smiling, but they're hurting. And, and that ability to hear him, uh, makes you a conduit. And so that morning was extraordinary again.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
Like we work everything when we work inside of P&L statements and we work inside of something we have a signature growth method. It's how can we increase their operational efficiencies, doge their business so that we can create greater generosity.
The Russell Brunson Show
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
My eyes are closed. And I'm like, Oh, God, because we had just again, we do everything on cash. So we raised up all the money, a lot like what you're doing with the million dollar offer. We're creating on 62 acres, we're creating a lodge, we're creating an event center. And so we had raised the money for that.