Larry Wallace
speaker
71 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Larry Wallace’s voice in public audio — every appearance, attributed to the second.
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Appearances
Fantastic.
Yeah, we actually work with faith-based CEOs, entrepreneurs, and we help them really anchor their calling. A lot of people that we work with have made millions and millions of dollars. Some of them are in their startup. But we teach them how to move from revenue creation to profitability and cash flow so that they can create greater generosity. So our... Driver is generosity.
Like we work everything when we work inside of P&L statements and we work inside of something we have a signature growth method. It's how can we increase their operational efficiencies, doge their business so that we can create greater generosity.
I think the denominator is that people... I think there's going to be a divergence in the next two years where people have run after money and things and they're searching for success. They've heard about the importance of significance, but the real denominator is going to be a drive for peace.
So as the world with AI, there's so many great things happening, just like you said on stage, but there's some scary things. And people are going to either be able to master what we talk about. We talk about conscious thinking, subconscious thinking.
Our driver is help people get into the super conscious thinking where it's not the things that money can buy, but it's the things that money can't buy. I got to travel with Zig Ziglar for 12 years and we shared the stage together for a long time. And he used to say, I like the things that money can buy. They can buy a house, but they can't buy a home.
It can buy a bed, but it can't buy a good night's sleep. It can buy a book, but it'll never buy wisdom. And so the things that money can't buy are the super conscious things that that's how we work with leaders all around the world, helping them get to that place where they can create legacy based on the things that money can't buy.
Yeah. I just said, will you say yes? Would you sacrifice your life? Will you say yes? Would you have raised the knife, which is a story out of the Bible, Adam and, um, I mean, um, Abraham and Isaac. And will you say yes or will you turn and walk away? Will you say yes to me today? And I thought it was a song. So I got up, got in my office thinking, oh, I'm writing another song.
But it wasn't a song. It was a request.
Two and a half years we did that. So every time – so we're pretty high – at that time we were pretty high leaders in various industries, and so we would get recruited to come work for different companies. And every time we would get a really big package, equity ownership, we would sense this is not what I've called you to do. I told you, give it all away. My mom was like, that's the devil.
And we had the house listed, so we wanted to keep it staged. So interesting. I went into fetal because it was my dream. I felt like I'm leading my family.
Oh, my goodness. It's like mentally, especially when you've been identified online, like we had thousands of people watching us online because we had raised up some companies that – I had like 250,000 people on my down. So it was like, I was used to being popular. He was used to, we would travel and we'd do the selfies like God's blessing us. Look at us. And we're like on safaris.
And I remember like month three crying out to God, why would you ask this of us? And we actually had a pastor that came and asked the same thing. Cause we were some of the biggest givers in our church. And so he said, why would God ask you to do that? Because you guys use your money to advance the kingdom of God. Right. And so I went home that night and I was thinking, yeah.
Why are we having to do it? And suddenly that little voice made his question. And I remember saying, God, why would you ask that of us? We use our money to advance your kingdom. And it was like I heard Claire say it again. I said, we use our money to advance your kingdom. He said, say it again. I said, we use our money to advance your kingdom. And he said, Stacy, isn't that narcissistic?
You think I need your money to advance my kingdom? He said, I don't need your money. I need your yes. And we knew in that moment that this was a calling of something bigger than we've raised up some pretty big companies. This was a test that he wanted to see what had our attention. And the next day, Larry came in and he encouraged me, got out of bed and I was like feeling better.
The next day, Larry comes into my office and he said, I can't breathe. I feel like I have a Mack truck on my chest. No wife wants to hear that. And I said, hey, what's going on? He says, I got nothing left to sell. And I said, well, you told me yesterday that he's got us. And so I said, why don't you go for a walk and just pray? We have an acronym. Pray. P-R-A-Y. Pause. Reflect. Ask.
And then yield. Ask God, what are you asking of us? Well, he comes back. And when he comes back, he went to the mailbox. And he walks in. I'm in my office. And he goes to the kitchen. And all of a sudden, he starts screaming, Stacy, Stacy. And he's waving this visa bill. And I'm thinking, God. how do I encourage him? And he says, no, open it.
We open it up and Russell, it was a refund from visa saying that we had overpaid interest for X amount of time was $32 than more than our bills that much that month.
It always felt like it was last minute, but it was always on time. And so that was the first time he asked us to give it away.
We now live on a ranch, 62 acres, and we obviously birthed in 2021 Fuel by Fire, where we help CEOs understand that beyond the currency of money, beyond the economy that everybody lives for, there's another economic system, and it's out of this world. And so when you ask, who do you serve? We serve people who have been in the rat race. They've made money. They've lost money. They've made money.
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