Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
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Why do entrepreneurs need relationship tools?
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the show. Excited to be here with you guys. And today we're going to be talking about something that I don't normally talk about, something completely different. And at first you're going to be like, how does this relate to growing a business? And then after you're going to understand not only how to help you build your business and help you build your relationships, your marriage, your kids, your employees, your... It's a theme that's going to carry across everything as a whole, and it's going to be really fun. And so I'm going to tell the story. I got two guests here that I'm excited to introduce you guys to.
These are people who I first met them actually in this room. They joined an event we had called the Fat Event to come learn how to do webinars and met them there. And then they joined the Inner Circle and started hanging out. And at first, I guess I was their coach, teaching them marketing, helping them get their message out to more people. And then I found out what their message was. I really resonate with me. And then we ended up, my wife and I ended up joining their coaching programs. Uh, we went to New Jersey originally went through the first event and then went to Jamaica and did the couples retreat. And, uh, so there's someone who again came into my world to learn how to get their message out. And then, um,
their message changed me and changed my family and changed some of my relationships. Um, they are my coaches in this area of my life. And I am so excited because for the last, I don't know how many years I've been begging them to write a book and they finally did. And not only did they write a book, They wrote a really, really good book. I'm very picky. I hate most books nowadays. Most books are written by AI or they're written by someone who tries to get done in a weekend. To write a good book, you have to bleed your message. And they did this with this book. I'm really excited for them. I'm proud of them for doing it. And so I'm going to introduce you guys to my guests today, Stacey and Paul Martino. How are you guys doing? Great. And Russell, it's great to be here.
Thank you. Yeah, thank you. Yeah, and we actually eventually got you to move to Boise, which is even cooler.
Yeah, that was the ultimate funnel. Very successful.
We brought you all the way here. So before we get into it, I'm so excited about the book. We're going to talk about it. It's called The Missing Piece. And what's the link again?
Missingpiecebook.com.
Missingpiecebook.com. You can go get a copy. There's links there. You can get them on Amazon and Barnes and all different places. But then if you come back with your receipt, you can get a whole bunch of cool bonuses. And so we'll talk about it three or four more times. But if you want to get the book, and you should, it's called The Missing Piece. And before we get into this, I know that as you guys were writing this book, we talked a lot about it. And you tried different paths and avenues. And finally, it was like, we're just going to do it the hardest way possible. That's it. And book writing is hard, right?
Yes.
And so this is a quote that only people who actually write a really good book, not people who had AI write it for them or whatever, will understand. So this is the quote. It says, writing is just like reading, except the book is trying to kill you. Does that sound kind of like what you're saying? That's really true. Oh, man. Why didn't you tell me that?
Yes.
It's so fun. So before we go deep, deep into the book and we're going to go deep into some of the principles and philosophies that have changed my life and you guys have done a lot.
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1 identifiedMore from The Russell Brunson Show
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