The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40

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The Russell Brunson Show 33 min 4 speakers 8 chapters transcribed
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What are the key challenges entrepreneurs face in raising capital?

Unknown Speaker 0:00
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Russell Brunson 0:30
What's up everybody, this is Russell. Welcome back to the show. I hope you enjoyed the last episode where we talked about the ClickFunnels Connect event. You had a chance here for me and McCall Jones. And now I'm going to take you guys to the second part of that ClickFunnels Connect event. This one we've got one of my friends, Bridger, who has built an amazingly cool community and business here. He's spoken for like live in the past. He's been in my Category King group and a bunch of other things. And yeah, just someone who I have a lot of love and respect for and Wenn wir das ClickFunnels Connect-Event in Salt Lake gemacht haben, habe ich gesagt, hey, du lebst hier, willst du kommen und sprechen? Und er hat es gemacht und er hat einige wirklich coole Dinge gespielt.

How can word of mouth marketing influence your business?

Russell Brunson 1:03
Sehr taktische Dinge, die ihr euch sehr schnell in eurem Geschäft modellieren könnt. Einige Dinge, die wir gerade im Inner Circle diskutieren, die die meisten wissen. Und er hat darüber gesprochen, was cool ist. Und der Weg, wie er seine Rede beendet, war auch wirklich mächtig. Also, hört auf zu Bridgers Präsentation. Ich hoffe, ihr liebt es. This is the Russell Brunson Show.
Bridger Pennington 1:47
All right, welcome, y'all. Good to see you. Grab a seat, grab a seat. I've got a short period of time, so I'm gonna go fast. Does that sound good? You guys cool? I'm gonna get more tactical and real stuff about this question right here. You might be able to see it, might not, but don't underestimate the power of word of mouth. Word of mouth marketing. And how to get more people to talk about you.

What strategies can help you effectively pitch to investors?

Bridger Pennington 2:08
The more I've been in business, the more I have realized A lot of this world comes down to, if I go to Earl, Earl, what do you think of Russell Brunson? I don't know if you guys heard that, but he said he's awesome with some enthusiasm. But if Earl said, ah, he's alright, that's it. It doesn't matter if Russell spends two million dollars on marketing, if Earl's like, ah, it was okay. I'm probably not going to come to this event. But if Russell's like, what did you say again? He's awesome with enthusiasm. I'm like, oh, shoot, I'm going to show up. I'm going to be here on a, what was it today? Friday afternoon to come here, Russell talk and be at this place. There's so much power that happens offline. I had a good mentor. This is years ago. I'm in the ClickFunnels community.
Bridger Pennington 2:57
I love this community. I was in Category Kings last year. I've been at FHL 2019, 2020. I've been the last six years in a row. I am a funnel hacker. I love this group of people. And I love so much the online automation and making ads and just being behind the screen and no one sees you. And then the more I've been in business, the more I've realized it's a pretty small world. I had a good mentor in college telling me that. It's a very small world. And this could be when you're getting jobs, when you're finding partners. What do people ask? Hey, what do you think of Bridger? He's like, ah, he's alright. Or no, he's awesome. You gotta have him on your team. You gotta partner with this guy. That little difference makes the world. The absolute world.

What mindset shift is crucial for entrepreneurial success?

Bridger Pennington 3:37
So, how do you accomplish that? We're gonna talk about that in the next, what? A couple minutes we got here. I'm on a short timeline. Does that sound good? Yeah. Okay, let's do it. So briefly, I'm going to give you 30 seconds on my story. We're not here to talk about me. We're here to talk about you. But just so you know where I've come from a little bit. So I went to, I served a two-year church mission in Taiwan, which was phenomenal. Spoke Mandarin Chinese. I always tell people, I raise capital now. I run investment funds for a living. And then we teach people how to run funds online. People are like, is it hard to raise money? I'm like, I went and taught religion in a foreign language for two years. Alles ist einfach danach.

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