Bridger Pennington
speaker
74 appearances
1 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Bridger Pennington’s voice in public audio — every appearance, attributed to the second.
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Appearances
All right, welcome, y'all. Good to see you. Grab a seat, grab a seat. I've got a short period of time, so I'm gonna go fast. Does that sound good? You guys cool? I'm gonna get more tactical and real stuff about this question right here. You might be able to see it, might not, but don't underestimate the power of word of mouth. Word of mouth marketing. And how to get more people to talk about you.
The more I've been in business, the more I have realized A lot of this world comes down to, if I go to Earl, Earl, what do you think of Russell Brunson? I don't know if you guys heard that, but he said he's awesome with some enthusiasm. But if Earl said, ah, he's alright, that's it. It doesn't matter if Russell spends two million dollars on marketing, if Earl's like, ah, it was okay.
I'm probably not going to come to this event. But if Russell's like, what did you say again? He's awesome with enthusiasm. I'm like, oh, shoot, I'm going to show up. I'm going to be here on a, what was it today? Friday afternoon to come here, Russell talk and be at this place. There's so much power that happens offline. I had a good mentor. This is years ago. I'm in the ClickFunnels community.
I love this community. I was in Category Kings last year. I've been at FHL 2019, 2020. I've been the last six years in a row. I am a funnel hacker. I love this group of people. And I love so much the online automation and making ads and just being behind the screen and no one sees you. And then the more I've been in business, the more I've realized it's a pretty small world.
I had a good mentor in college telling me that. It's a very small world. And this could be when you're getting jobs, when you're finding partners. What do people ask? Hey, what do you think of Bridger? He's like, ah, he's alright. Or no, he's awesome. You gotta have him on your team. You gotta partner with this guy. That little difference makes the world. The absolute world.
So, how do you accomplish that? We're gonna talk about that in the next, what? A couple minutes we got here. I'm on a short timeline. Does that sound good? Yeah. Okay, let's do it. So briefly, I'm going to give you 30 seconds on my story. We're not here to talk about me. We're here to talk about you. But just so you know where I've come from a little bit.
So I went to, I served a two-year church mission in Taiwan, which was phenomenal. Spoke Mandarin Chinese. I always tell people, I raise capital now. I run investment funds for a living. And then we teach people how to run funds online. People are like, is it hard to raise money? I'm like, I went and taught religion in a foreign language for two years. Alles ist einfach danach.
Weißt du, was ich meine? Es ist schwer, Religion von Tür zu Tür zu verkaufen. Also, was ich liebe, ist, dass ich nach Hause gekommen bin. Ich habe sechs Unternehmen angefangen, meine ersten Jahre in der Schule, bei BYU. Eines dieser Unternehmen, lange Geschichte kurz, ich habe herausgefunden, dass mein Vater einen riesigen Fund veröffentlicht hat. Ich hatte keine Ahnung.
Ich bin in Sandy, Utah, auf der Straße. In der Schule bin ich herausgefunden, dass mein Vater damals einen Fund veröffentlicht hat. Er ist einer der Co-Founder, zweimal so groß wie Cardone Capital heute ist. Das war vor Jahren. Heute sind sie jetzt literally zehnmal größer als Cardone Capital, AUM-weise. Top 5 Real Estate Fund in the world. My dad is now retired.
You can probably see their office building from here. They are in Sandy, Utah Headquarter. They have offices all over the world, but headquartered in Sandy, Utah. Real Estate Fund, buying multifamily real estate and all sorts of stuff. My dad drove a car with a dent in the door. We just live a normal life in Sandy, Utah. Nothing special.
In college, I come to realize, I come to find out, my dad has a bunch of money. I'm like, Dad, why haven't we ordered, why can't I order a soda at the restaurant, because we're all saving money. Ja, genau. Das ist das, was mich am liebsten interessiert. They loved the idea. I talked to the owners of the business. We set up this entire fund and I was like, crap, now I gotta raise money.
Who am I gonna go talk to? I'll go pitch my dad. Apparently he's got tons of money and he doesn't spend it on us kids. It's gotta be somewhere. So I sat down with my dad on a late Sunday night and I said, Dad, how would you like to be our first investor into our fund?
Er schlug und lachte und sagte, Bridger, ich habe das Geld, um zu investieren, aber wenn ich in dein Fund investiere, würde es die Erfahrung, dass du Geld auf deiner eigenen Seite erreichst, zerstören. Das wird ein Krutch sein, von dem du niemals zurückkommen wirst. Und er sagte Nein. Und er hat nie in einen einzigen Konto investiert, was ich gemacht habe. Bis vor zwei Monaten.
Er hat seinen ersten Konto in dieses Branding-Konto geschrieben. Das ist der vierte Konto, den wir jemals geöffnet haben. Er hat einen Quartier-Millionen-Dollar-Konto geschrieben, was ziemlich cool ist. Das ist ziemlich klein für ihn. Das ist wie sein Entry-Level-Konto. Ich habe ihn kaum bekommen. Aber wir schließen es ab. Du klappst für das. Das ist ziemlich cool.
Got our first check from Mr. John Pennington. Sorry, I'm going too long here. I ran these two funds in college. They did well. Me and Mason started to help people online. We started with a small course. We then scaled it. It took off. We did $2.5 million in sales. We followed everything Russell said. We did the weekly webinar. We started Monday, Tuesday, Wednesday, Thursday. We went live.
Friday, Saturday, Sunday. We closed it and we restarted Monday. Anybody done this before? Russell at FHL 2019 said, I've never met someone who's done that model for a year. And what? Wir machen Soundchecks. Sind wir in Ordnung? Okay, Soundchecks. I know I speak with power, but I didn't know it was that much power. Or I was going to get shocked from God. Maybe I said something wrong.
It was like a lightning bolt. Take me out. Okay, they're doing sound checks. Okay, people on Zoom, we just had the whole building just shook. So, all right, we're good. I didn't even know what I was talking about. Oh, yeah, we launched. It went well. Weekly webinars, man. Back to expert secrets. It was amazing. We've now scaled. Fun launches.
We've had over 100,000 people take one of our courses online. We've now evolved more into an incubator program. We help people launch their funds, which is kind of cool. And then I run two funds currently. It's a crypto blockchain investment fund and then a GP stakes fund. We manage about $50 million AUM right now, which is kind of cool. So I practice what I preach.
This is what we're doing all day, every day. So enough about me. That gives you a little bit of the journey of what we are doing. So I'm in this game of reputation. I'm in this game of capital raising. I'm in the game of partnerships and deals and big money. We're pitching huge family offices. And back to the original concept of word of mouth spreads faster than you think.
I'm relatively young in my career. All of you in this room are relatively young. And I'm going to say that with a cat like, look no further than Mr. Warren Buffett. 99.9% of Warren Buffett's wealth was created after he turned 65 years old. After retirement age, he is the epitome of compounding interest. And he's now 93, 90, something like that. Let's call it about 30 years. 30 years after 65.
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