Bridger Pennington
Appearances
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Bevor sie etwas mit uns gekauft haben, haben wir uns gefunden, sie klickten auf unsere Sachen 11-mal, ungefähr 7-11-mal, verschiedene Dinge, Podcasts, Blogs, Artikel, sie waren so, sie haben sich, ist das nicht so, es war so interessant, Adam hat das gemacht, sie haben sich wie jede Part von all diesen verschiedenen Dingen, und was war unser average Zeit? Es war wie 45 Tage, ist das richtig?
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
42 Tage. And then they would spend $30,000 with us. And then we were like, what else are they looking at? Reddit. Reddit has 2.2 billion users last month. What are people saying on Reddit about your brand? Es ist eine viel mehr vertraute Suche. Wenn ich etwas nachschauen werde, werde ich auf Reddit gehen und sehen, was die Ergebnisse sind.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Was wir gefunden haben, war, dass es ein paar Dinge gab, aber nicht so viel über uns auf Reddit. Was wir ein paar Wochen ago gemacht haben, ist, dass wir einen Reddit-Thread für uns selbst geschaffen haben. Und es war, hey, hat jemand jemals mit Bridger Pennington oder FunLaunch gearbeitet? Und dann denke ich, dass Adam den ersten Kommentar gemacht hat.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Ja, sie sind großartig, sie sind wirklich cool. Aber es hat den Thread gestartet, richtig? Weiterhin haben wir Google-Reviews für unsere Firma geöffnet, um Reviews zu bekommen. Nun, ein kleiner Notfall über Reviews. Das ist, was für uns funktioniert. Ihr habt coole Taktiken? Ja, ich gebe euch das echte, echte. Also, es ist E. Ich könnte nur fragen. Ich liebe es, es auf Erl zu wählen.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
All right, welcome, y'all. Good to see you. Grab a seat, grab a seat. I've got a short period of time, so I'm gonna go fast. Does that sound good? You guys cool? I'm gonna get more tactical and real stuff about this question right here. You might be able to see it, might not, but don't underestimate the power of word of mouth. Word of mouth marketing. And how to get more people to talk about you.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Ich und Erl sind mit Stephen Larsons Ding. Wie ging es? 2019? 2020? Something like that? It's crazy. Good to see you. But maybe before that. 2018 maybe. Yeah, 2018. That's so cool. Good to see you. So I keep picking on Earl. So Earl, if I'm like Earl, can you go review my business? You may or may not do that. Everybody does that. So we did a little different tactic.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I'll take the restaurant analogy. If I'm at a restaurant and the waiter says, hey, can you review our business? I am like, I'm not going to review your business. Oh, we'll give you a $5 coupon. I'm like, I don't need your $5 coupon. Anybody done this before? But if the waitress came up to me and the owner of the business says, hey, we're doing a competition right now.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
If you put a review and name one of our employees, whoever gets named the most by the end of the week, we're going to give them a $250 prize to one of our employees. I, Bridger, am much more likely, if I have a really good waitress, I'm going to put the review and name her. Oh, Lisa was so amazing. She helped us out. Because I want to make sure, I want to gift Lisa, hopefully she wins the $250.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Does that make sense? We tried this, our reviews like tripled. Yeah. Yeah. Okay, a couple more things I would say. Pay to be verified. You probably can't see this, but as of recent, Meta, which is Facebook, Instagram, Twitter, which is X, and then LinkedIn have all allowed you to pay to be verified. All of you, this is the best money you will ever spend. Even if you don't have a following.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Verify your account. Number one, it claims your name, and then it also helps people have a landing page if they meet you. If you maybe don't have a personal landing page, they can land on your thing and meet there. Sound good? If you're with me, say yes. Yes! Alright, I'm just going fast. We're going tactics here. I create a homepage just for myself, just so it would sit there. Now this is funny.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
So this one looks beautiful. This is our like just BridgerPennington.com, just so we would have some SEO tracking. We made BridgerOPennington.com, which is my middle initial, like five years ago. And it was this ugly, ugly landing page that we made it like. It was like one of my first attempts on ClickFunnels. You know, your first funnel you've ever built. I was like, I'll just make one for me.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
And I guess that shows you about my ego. I thought it was so cool. I'm going to make a landing page for me. But no, I was like, I was just trying to test out a funnel. It was so ugly. We found it the other day, but it had ranked because it was old. It had ranked so well. When you looked at my name, it was like one of the top. Because it just had been around for five or six years.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
So I would suggest all of you grab your domain of your name and create a landing page that sits there. It'll start ranking SEO-wise. And then what we did is we just redirected it to our new beautiful page we just built. Does that kind of make sense? But now it ranks really well. And like it's one of the third search results when it comes up. It's Bridger O. Pennington.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
It redirects to bridgerpennington.com. Yeah. Useful at all. Okay. Next thing. I want to share something cool. I think this will be one of the most powerful plays in the next 18 months. I debated sharing this or not. Because I didn't want you all to know the secret. But I'm like, my ClickFunnels family, we're here. This is my ClickFunnels crew.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
The more I've been in business, the more I have realized A lot of this world comes down to, if I go to Earl, Earl, what do you think of Russell Brunson? I don't know if you guys heard that, but he said he's awesome with some enthusiasm. But if Earl said, ah, he's alright, that's it. It doesn't matter if Russell spends two million dollars on marketing, if Earl's like, ah, it was okay.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I want to share something I think is very powerful that I think will be a huge thing for marketing in the next six... 18 Monate. Und dann wahrscheinlich, wie bei den meisten Dingen, wird es saturiert. Jeder benutzt es. Die Kosten gehen hoch und dann gehen sie auf etwas anderes. Das ist brandneu. Russell sagte Inner Circle. Ihr habt uns viel darüber gesprochen.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Vielleicht wissen einige von euch über das. Aber ich möchte die Frage stellen, um das aufzunehmen. Hat Andrew Tate nicht gecancelt? Ihr erinnert euch an das? Remember the COVID days when things were getting shut down and canceled? And it was crazy, dude. I do not forget. I'm not forgetting all the crazy things governments and people did during COVID.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
One of the things was, love him or hate him, but Andrew Tate got deplatformed. Pretty much every social media account. So Facebook, TikTok, YouTube and Twitter banned Mr. Andrew Tate. Why do you still see Andrew Tate stuff all over the place? It didn't slow him down. It almost gave him more fuel. Isn't that interesting? Like, why? Anybody know? They literally banned him off the internet.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
And I saw more Andrew Tate content than ever. Anybody know? Clipping. He has a community of 100,000 people in Hustlers University. Mostly young men, ages 12 to 16 years old. He paid them to post his content for them. He would upload a library of Andrew Tate content. Any of these 100,000 members could start posting it online and he went very viral because he's such a, you know, just crazy person.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
And he would pay, if you got an account over, I think it was like 10,000 followers, he'd pay you 1,000 bucks. Or if you got a verified account on TikTok, he would buy your accounts from you and or pay you for the views. Did you guys know this? Anybody know this? This is how Andrew Tate became one of those popular people in the world. He had an army of people posting for him.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
We talked about us at Category Kings a year and a half ago and I was like, man, I wish we could do this. And, ta-da, just as a few weeks ago, I was with the founders of WAP. They just created a very easy platform for all of us to do this. You guys want to see it? I have no affiliation with them. I just wanted to share with you because I think it's pretty cool.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
We just spent a bunch of money on it. This is WAP, okay? This is a clipping service that does this for you. They have, I think it's like 15 to 20,000 clippers currently on the platform. What you do, you probably can't see this. I'll zoom in on one. Here is Mr. Dean Graciosi. He's on there, okay? I'll zoom in a second, but you'll see this is $1 per 1,000 views.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
He's paid out almost $10,000 on this, meaning he's gotten around 10 million views. Yes! Yes! Okay, so let me show you an example. Let's see if the audio works. Should it work? Okay, this is an example of a clip. So this one, this was $5 for 1,000 views. It had to be user-generated content. This video got 400,000 views. And Iam Grazi paid this kid $2,000 at the end, once he got the result.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Okay, I'll play the clip for you.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I'm probably not going to come to this event. But if Russell's like, what did you say again? He's awesome with enthusiasm. I'm like, oh, shoot, I'm going to show up. I'm going to be here on a, what was it today? Friday afternoon to come here, Russell talk and be at this place. There's so much power that happens offline. I had a good mentor. This is years ago. I'm in the ClickFunnels community.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Okay, I'm going to share this next one. You guys ready?
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Okay, you get the point. It's just a video from Dean. There's no pitch. This is just like a brand awareness campaign from Dean. Isn't that kind of cool? He uploads all of his content. I don't know how much content Dean has. It's got to be terabytes and terabytes and terabytes of content. He just gives them all the content. They clip it up, chop it. A lot of these clippers are smart.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
They put it through AI tools that slice it. They'll post... 30 oder 40 Videos, um einen zu finden, der viral ist. Was großartig ist. Und wenn sie nicht viral gehen, dann zahlst du sie nicht. They only get paid if the views happen. And WAP has created a great system where they track all the views for you. It does it all on the platform. Isn't that kind of cool? Okay, this is brand new.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I was with the founders of WAP. They just released this in the last three or four weeks. This is a brand new service, and WAP's made it super simple. Really cool way, again, to get other people talking about you in different ways. You'll start seeing a lot of these... People on TikTok or Instagram. Oh, you gotta check out this brand and this thing. And it just looks like it's organic content.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
In reality, they might be being paid on the back end to do a clipping service. Does that sound cool? Okay, I know I'm short on time. Probably out of time here. Am I alright? Oh, I'll just go all day then. Perfect, man. Just kidding. I want to share one last story and then I'll give the time back to you guys. On this. People talk more than you think. And furthermore, what we do and what we do
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Who we partner with, who we do business with really matters. I'm going to tell a real story. This happened right here down the road in Salt Lake City, right here. I was in my career starting out. I was young. I had started this company. We were taken off. We were running our businesses at 25 years old. I get invited to this guy's office building. Beautiful. I walk in. This guy is twice my age.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
He has a private jet, drives a Lambo, Rolls Royce, huge house. Beautiful. It's right down here in the valley. I walk into this beautiful office. I sit down. This guy pitches me. He's twice my age. I'm 25. He says, Bridger, I want you to be a partner with me. I have about a hundred million dollar portfolio. I need to convert this thing into a fund and help build a big fund.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I know you're the fund guy. I'm going to give you roughly 25 to 30 percent equity in this business. And we're going to go scale this thing. I heard like an ah over here. Right? I go home, I'm like, I'm married, I'm like, honey, we did it. All of our hard work, like this is it. And she's excited, I'm excited, okay, let's do this. We're like, okay, and I'm a faith-based person.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I love this community. I was in Category Kings last year. I've been at FHL 2019, 2020. I've been the last six years in a row. I am a funnel hacker. I love this group of people. And I love so much the online automation and making ads and just being behind the screen and no one sees you. And then the more I've been in business, the more I've realized it's a pretty small world.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I'm like, we gotta pray about it. I pray over everything. And I don't, God doesn't talk to me all the time. But when he does, I train myself to listen. We kneel down, we pray, me and my wife. And again, I don't always get answers, but this time I got a distinct answer, no. Do not do this.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
And I've decided in my life, if I actually ask God for an answer, and if he tells me something, I am gonna follow. Because then why are you asking in the first place? Too many of us, myself included, we negotiate with God and stuff. It's like, no, God knows what's up. He tells me no. And I'm like, cool, we're fine. I have no rhyme or reason. I then leave. The next day I call the guy up.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I say, hey, just for personal reasons, I just don't feel good about it. Sorry, we can't do it. And he's like, are you serious? And he's like, all right, good, whatever, go on. Kind of like you're dead to me. Like, good luck with your life. So I go on a couple weeks later. I get another phone call from a different guy. Bridger, come meet with me. I'm like, alright. So I go to this guy's office.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Hi, story. We're looking over the valley. It's beautiful. Pretty much the same pitch. 100 million dollar fund. He's like, this guy drives a Ferrari. He's a very successful dude. Twice my age. Let's do a fund together. Bridger, I want to be my partner. I'm like, that's why we said no to the first one. It's for this one, right? I come home to my wife. Same exact story.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
We kneel down and guess what the answer is. No, do not do this. And I'm like, is this me? Is this actually God? Is this just a feeling? Because it was just a feeling, but I really didn't feel good about it. And I said, I'm going to follow. So I said, no. I called the guy up and said, hey, it's just not going to work out. Sorry. He's like, all right, see you. And I go live my life.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
And nothing comes of it. I just run my businesses. We start growing. I launch another thing. This is a year, two years, three years, four and a half years later. I've thought about that. I'm like, why did I say no to that? It's so interesting. Four and a half years later, the first guy gets raided by the FBI. Takes out his whole company. Multi 15 million dollar Ponzi scheme.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
He's been stealing money from people. First guy. Second guy, six months later. Allegedly a 500 million dollar Ponzi scheme. CoffeeZilla does a full thing on them on YouTube. Blew up. You probably know some of the people. I won't say their names, but you probably know them because you live in this valley. You'll know the people I'm talking about. And I came home. I showed my wife.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I'm getting emotional about this. I showed her. I'm like, wow. God is good. And we knelt down and we said... We said a prayer of gratitude. We said, that is life-ending. For someone like me in the financial space to go and be in, even if I was being partnered or somewhat associated with those folks. It just taints your career forever. And I thought, man, God knows more than we do.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Sometimes we don't figure it out for a long time. And my invite to y'all is, as much as we love to talk business and all the cool stuff, be in tune. Be close to God. I think, especially since COVID, our world is kind of in commotion. And I think we need God more than ever. Whatever that means to you. And I'd invite you to bring that into your business.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I had a good mentor in college telling me that. It's a very small world. And this could be when you're getting jobs, when you're finding partners. What do people ask? Hey, what do you think of Bridger? He's like, ah, he's alright. Or no, he's awesome. You gotta have him on your team. You gotta partner with this guy. That little difference makes the world. The absolute world.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I think the ripple effects of everything we do matters. Who you hire matters. Who you fire matters. The offers you produce matter because there are ripple effects in your clients and the people around you, your neighbors. How much influence does a boss have over their employees? Huge. It really matters what me and you do. And bring the Lord into your conversations a little bit.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
And it's drastically changed my life. And I'm still on the journey. I'm not perfect at all. But I try to be. You guys are amazing. I love the ClickFunnels community. I love Russell for bringing me here today. This is a great spot. Thank you so much. My name is Bridger Paynton. You guys are amazing people. Thank you all.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
So, how do you accomplish that? We're gonna talk about that in the next, what? A couple minutes we got here. I'm on a short timeline. Does that sound good? Yeah. Okay, let's do it. So briefly, I'm going to give you 30 seconds on my story. We're not here to talk about me. We're here to talk about you. But just so you know where I've come from a little bit.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
So I went to, I served a two-year church mission in Taiwan, which was phenomenal. Spoke Mandarin Chinese. I always tell people, I raise capital now. I run investment funds for a living. And then we teach people how to run funds online. People are like, is it hard to raise money? I'm like, I went and taught religion in a foreign language for two years. Alles ist einfach danach.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Weißt du, was ich meine? Es ist schwer, Religion von Tür zu Tür zu verkaufen. Also, was ich liebe, ist, dass ich nach Hause gekommen bin. Ich habe sechs Unternehmen angefangen, meine ersten Jahre in der Schule, bei BYU. Eines dieser Unternehmen, lange Geschichte kurz, ich habe herausgefunden, dass mein Vater einen riesigen Fund veröffentlicht hat. Ich hatte keine Ahnung.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Ich bin in Sandy, Utah, auf der Straße. In der Schule bin ich herausgefunden, dass mein Vater damals einen Fund veröffentlicht hat. Er ist einer der Co-Founder, zweimal so groß wie Cardone Capital heute ist. Das war vor Jahren. Heute sind sie jetzt literally zehnmal größer als Cardone Capital, AUM-weise. Top 5 Real Estate Fund in the world. My dad is now retired.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
You can probably see their office building from here. They are in Sandy, Utah Headquarter. They have offices all over the world, but headquartered in Sandy, Utah. Real Estate Fund, buying multifamily real estate and all sorts of stuff. My dad drove a car with a dent in the door. We just live a normal life in Sandy, Utah. Nothing special.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
In college, I come to realize, I come to find out, my dad has a bunch of money. I'm like, Dad, why haven't we ordered, why can't I order a soda at the restaurant, because we're all saving money. Ja, genau. Das ist das, was mich am liebsten interessiert. They loved the idea. I talked to the owners of the business. We set up this entire fund and I was like, crap, now I gotta raise money.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Who am I gonna go talk to? I'll go pitch my dad. Apparently he's got tons of money and he doesn't spend it on us kids. It's gotta be somewhere. So I sat down with my dad on a late Sunday night and I said, Dad, how would you like to be our first investor into our fund?
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Er schlug und lachte und sagte, Bridger, ich habe das Geld, um zu investieren, aber wenn ich in dein Fund investiere, würde es die Erfahrung, dass du Geld auf deiner eigenen Seite erreichst, zerstören. Das wird ein Krutch sein, von dem du niemals zurückkommen wirst. Und er sagte Nein. Und er hat nie in einen einzigen Konto investiert, was ich gemacht habe. Bis vor zwei Monaten.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Er hat seinen ersten Konto in dieses Branding-Konto geschrieben. Das ist der vierte Konto, den wir jemals geöffnet haben. Er hat einen Quartier-Millionen-Dollar-Konto geschrieben, was ziemlich cool ist. Das ist ziemlich klein für ihn. Das ist wie sein Entry-Level-Konto. Ich habe ihn kaum bekommen. Aber wir schließen es ab. Du klappst für das. Das ist ziemlich cool.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Got our first check from Mr. John Pennington. Sorry, I'm going too long here. I ran these two funds in college. They did well. Me and Mason started to help people online. We started with a small course. We then scaled it. It took off. We did $2.5 million in sales. We followed everything Russell said. We did the weekly webinar. We started Monday, Tuesday, Wednesday, Thursday. We went live.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Friday, Saturday, Sunday. We closed it and we restarted Monday. Anybody done this before? Russell at FHL 2019 said, I've never met someone who's done that model for a year. And what? Wir machen Soundchecks. Sind wir in Ordnung? Okay, Soundchecks. I know I speak with power, but I didn't know it was that much power. Or I was going to get shocked from God. Maybe I said something wrong.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
It was like a lightning bolt. Take me out. Okay, they're doing sound checks. Okay, people on Zoom, we just had the whole building just shook. So, all right, we're good. I didn't even know what I was talking about. Oh, yeah, we launched. It went well. Weekly webinars, man. Back to expert secrets. It was amazing. We've now scaled. Fun launches.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
We've had over 100,000 people take one of our courses online. We've now evolved more into an incubator program. We help people launch their funds, which is kind of cool. And then I run two funds currently. It's a crypto blockchain investment fund and then a GP stakes fund. We manage about $50 million AUM right now, which is kind of cool. So I practice what I preach.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
This is what we're doing all day, every day. So enough about me. That gives you a little bit of the journey of what we are doing. So I'm in this game of reputation. I'm in this game of capital raising. I'm in the game of partnerships and deals and big money. We're pitching huge family offices. And back to the original concept of word of mouth spreads faster than you think.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I'm relatively young in my career. All of you in this room are relatively young. And I'm going to say that with a cat like, look no further than Mr. Warren Buffett. 99.9% of Warren Buffett's wealth was created after he turned 65 years old. After retirement age, he is the epitome of compounding interest. And he's now 93, 90, something like that. Let's call it about 30 years. 30 years after 65.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
People overestimate they can do in one year and underestimate they can do in a decade. How can we build a reputation, a brand that... Vielen Dank. We have this concept like, oh, we're going to overdeliver, right? I think it's a little, it's been just overused, this term. I think it's still true. I like just get people results. Who does like a coaching group in this? Some kind of coaching.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Get people results.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
We had a coaching group for a while, like, let's coach, let's sell the webinar. We're so focused on marketing. We've pivoted so much in the last year and a half to just results. Results speak louder than words. If I go up to Earl and say, how was working with Fun Launch? He's like, ah, it was all right. It doesn't matter if we spend a million. We spend one point. Where's Adam Smith, my CMO?
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
He's right here. There's Adam Smith, amazing marketer in the room right here. Has such a cool ClickFunnels story, by the way. If he has ever interviewed somebody cool. Adam, you slept in your car, kind of like... Ja. Ja. Ja. Ich war mit Pace Morby. A few weeks ago, I was with him just a few weeks ago, we were talking at the table. Same exact thing.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
He's like, the secret to all of our, he's like, yeah, we're good at marketing. But the real secret of what we do with Sub2 and Pace Morbid is we get people results. And those people tell their friends, you gotta go check out this Pace guy. I'm sure a lot of you have had that with Russell Brunson. Who's told somebody about Russell Brunson? Isn't that like I've done it?
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
I've pitched you like a hundred times. I'm like, there's this guy. He's I know he's in Boise. It's like people don't live in Boise, but he's in Boise and he's got these awesome books. You got to go check it. Just start. Just read expert secrets just once and see if it changes your life.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
And I bet you've sold more books and have rooms full like this because of that, that all the marketing done combined, I would assume, because the opposite would also be true. If it wasn't that good, if it was a little fluffy or whatever, I read his book, it was okay, it didn't really work out. Russell got me real results, and I'm guessing a lot of you real results. That's why you're here.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Can I get an amen? Amen. Now, let's get to tactical stuff. Sound good? Okay, that's like in person, which is stuff. I'm going to now go online a little bit of just some cool things that I've started to do to build a long-lasting brand for me. Does that sound good? Okay, can you guys see the screen, kind of? I didn't know about this until about three weeks ago, a knowledge panel on Google.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Any of you can Google your name right now and or your company. This is Fun Launch right here. I'm going to throw a couple of slides if you can't see it. Fun Launch. Can you see all these cool pictures and stuff right here? See all that? That did not exist three weeks ago. I had to come here. I clicked these three buttons. I claimed this knowledge panel. I'll show you right here.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Here's Russell Brunson's knowledge panel on Google. This pops up when you type in Russell Brunson. Right here, if you click these three little buttons, this pops up. It's very zoomed in. It says claim this knowledge panel. Today I could have attempted to claim the knowledge panel. But then I got to show like an ID and I got to prove that I'm Russell, which I'm not. So I wouldn't have worked.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
But I went and claimed Fun Launch's knowledge panel, which is my company. I went and claimed my own knowledge panel. And then guess what you can do? You suggest to Google all the photos and pictures you want shown for your company and team. Isn't that kind of cool? So, like an easy, like quick win from today's like little tactical thing.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
Go claim your company and or your name and build out a knowledge panel. I think there's me right now. I claimed this knowledge panel. I suggested they use this photo. It's like my thumbnail photo. And I suggested a bunch of other things to add. Now this changes like every time I've been checking on it, like they keep putting in different things. It's really interesting.
The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
But go claim your knowledge panel and start doing this to build credibility. Furthermore, Reddit and Google reviews. Uh, Leute, wir haben uns gefunden, wir haben uns gefunden, wir haben uns für all diese sehr teure Marketing-Stuffe bezahlt, um unsere User zu tracken.