Bridger Pennington
speaker
74 appearances
1 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Bridger Pennington’s voice in public audio — every appearance, attributed to the second.
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Appearances
People overestimate they can do in one year and underestimate they can do in a decade. How can we build a reputation, a brand that... Vielen Dank. We have this concept like, oh, we're going to overdeliver, right? I think it's a little, it's been just overused, this term. I think it's still true. I like just get people results. Who does like a coaching group in this? Some kind of coaching.
Get people results.
We had a coaching group for a while, like, let's coach, let's sell the webinar. We're so focused on marketing. We've pivoted so much in the last year and a half to just results. Results speak louder than words. If I go up to Earl and say, how was working with Fun Launch? He's like, ah, it was all right. It doesn't matter if we spend a million. We spend one point. Where's Adam Smith, my CMO?
He's right here. There's Adam Smith, amazing marketer in the room right here. Has such a cool ClickFunnels story, by the way. If he has ever interviewed somebody cool. Adam, you slept in your car, kind of like... Ja. Ja. Ja. Ich war mit Pace Morby. A few weeks ago, I was with him just a few weeks ago, we were talking at the table. Same exact thing.
He's like, the secret to all of our, he's like, yeah, we're good at marketing. But the real secret of what we do with Sub2 and Pace Morbid is we get people results. And those people tell their friends, you gotta go check out this Pace guy. I'm sure a lot of you have had that with Russell Brunson. Who's told somebody about Russell Brunson? Isn't that like I've done it?
I've pitched you like a hundred times. I'm like, there's this guy. He's I know he's in Boise. It's like people don't live in Boise, but he's in Boise and he's got these awesome books. You got to go check it. Just start. Just read expert secrets just once and see if it changes your life.
And I bet you've sold more books and have rooms full like this because of that, that all the marketing done combined, I would assume, because the opposite would also be true. If it wasn't that good, if it was a little fluffy or whatever, I read his book, it was okay, it didn't really work out. Russell got me real results, and I'm guessing a lot of you real results. That's why you're here.
Can I get an amen? Amen. Now, let's get to tactical stuff. Sound good? Okay, that's like in person, which is stuff. I'm going to now go online a little bit of just some cool things that I've started to do to build a long-lasting brand for me. Does that sound good? Okay, can you guys see the screen, kind of? I didn't know about this until about three weeks ago, a knowledge panel on Google.
Any of you can Google your name right now and or your company. This is Fun Launch right here. I'm going to throw a couple of slides if you can't see it. Fun Launch. Can you see all these cool pictures and stuff right here? See all that? That did not exist three weeks ago. I had to come here. I clicked these three buttons. I claimed this knowledge panel. I'll show you right here.
Here's Russell Brunson's knowledge panel on Google. This pops up when you type in Russell Brunson. Right here, if you click these three little buttons, this pops up. It's very zoomed in. It says claim this knowledge panel. Today I could have attempted to claim the knowledge panel. But then I got to show like an ID and I got to prove that I'm Russell, which I'm not. So I wouldn't have worked.
But I went and claimed Fun Launch's knowledge panel, which is my company. I went and claimed my own knowledge panel. And then guess what you can do? You suggest to Google all the photos and pictures you want shown for your company and team. Isn't that kind of cool? So, like an easy, like quick win from today's like little tactical thing.
Go claim your company and or your name and build out a knowledge panel. I think there's me right now. I claimed this knowledge panel. I suggested they use this photo. It's like my thumbnail photo. And I suggested a bunch of other things to add. Now this changes like every time I've been checking on it, like they keep putting in different things. It's really interesting.
But go claim your knowledge panel and start doing this to build credibility. Furthermore, Reddit and Google reviews. Uh, Leute, wir haben uns gefunden, wir haben uns gefunden, wir haben uns für all diese sehr teure Marketing-Stuffe bezahlt, um unsere User zu tracken.
Bevor sie etwas mit uns gekauft haben, haben wir uns gefunden, sie klickten auf unsere Sachen 11-mal, ungefähr 7-11-mal, verschiedene Dinge, Podcasts, Blogs, Artikel, sie waren so, sie haben sich, ist das nicht so, es war so interessant, Adam hat das gemacht, sie haben sich wie jede Part von all diesen verschiedenen Dingen, und was war unser average Zeit? Es war wie 45 Tage, ist das richtig?
42 Tage. And then they would spend $30,000 with us. And then we were like, what else are they looking at? Reddit. Reddit has 2.2 billion users last month. What are people saying on Reddit about your brand? Es ist eine viel mehr vertraute Suche. Wenn ich etwas nachschauen werde, werde ich auf Reddit gehen und sehen, was die Ergebnisse sind.
Was wir gefunden haben, war, dass es ein paar Dinge gab, aber nicht so viel über uns auf Reddit. Was wir ein paar Wochen ago gemacht haben, ist, dass wir einen Reddit-Thread für uns selbst geschaffen haben. Und es war, hey, hat jemand jemals mit Bridger Pennington oder FunLaunch gearbeitet? Und dann denke ich, dass Adam den ersten Kommentar gemacht hat.
Ja, sie sind großartig, sie sind wirklich cool. Aber es hat den Thread gestartet, richtig? Weiterhin haben wir Google-Reviews für unsere Firma geöffnet, um Reviews zu bekommen. Nun, ein kleiner Notfall über Reviews. Das ist, was für uns funktioniert. Ihr habt coole Taktiken? Ja, ich gebe euch das echte, echte. Also, es ist E. Ich könnte nur fragen. Ich liebe es, es auf Erl zu wählen.
Ich und Erl sind mit Stephen Larsons Ding. Wie ging es? 2019? 2020? Something like that? It's crazy. Good to see you. But maybe before that. 2018 maybe. Yeah, 2018. That's so cool. Good to see you. So I keep picking on Earl. So Earl, if I'm like Earl, can you go review my business? You may or may not do that. Everybody does that. So we did a little different tactic.
I'll take the restaurant analogy. If I'm at a restaurant and the waiter says, hey, can you review our business? I am like, I'm not going to review your business. Oh, we'll give you a $5 coupon. I'm like, I don't need your $5 coupon. Anybody done this before? But if the waitress came up to me and the owner of the business says, hey, we're doing a competition right now.
If you put a review and name one of our employees, whoever gets named the most by the end of the week, we're going to give them a $250 prize to one of our employees. I, Bridger, am much more likely, if I have a really good waitress, I'm going to put the review and name her. Oh, Lisa was so amazing. She helped us out. Because I want to make sure, I want to gift Lisa, hopefully she wins the $250.
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