The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106

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The Russell Brunson Show 8 min 2 speakers 8 chapters transcribed
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What is the One Comma Club Challenge and why is it important?

Unknown 0:00
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
Russell Brunson 0:18
This is the Russell Brunson Show. Hey, what's up everybody? This is Russell Brunson and I'm excited. Tomorrow, We are starting a new challenge. It's called the One Comic Club Challenge. You may have heard of it. We've been promoting it really hard and heavy the last week or so. We've got over 10,000 people registered. More flying in every single day. We haven't bought any ads yet.

How can one funnel change the direction of your business?

Russell Brunson 0:42
This is just based on us letting our people know. I want to do it once just kind of to the internal ClickFunnels, Funnel Hacker community. In fact, by the time you're getting this live, I'll probably be live. So if you're hearing this, pause it right now. Go to OneComicClub.com and come hang out with us. Anyway, I'm excited. I'm going to share just a couple ideas. I'm not going to spend too much time today. And then if you happen to miss anything, we're going to post the audios from the challenge here for the next couple episodes just so you can listen in and hopefully get some ideas. But obviously, as a podcast listener, you guys get a little more behind the scenes of what's happening and why it's happening and stuff like that.
Russell Brunson 1:17
But it's interesting. You know the whole one funnel away mantra that I've been preaching for a decade now and I get teased sometimes. Some people love it, some people hate it. But it's true. I look at my career over the last, you know, 25 years in this game and there's been a lot of ups and downs and ups and downs.

What inspired Russell to create the One Comma Club Challenge?

Russell Brunson 1:37
And the thing that's pulled me out of the downs every single time is a funnel, like one funnel. Um, but usually I gotta, I gotta try a dozen different funnels or more before I find the one that's going to change everything for me. Um, I just look at even the ClickFunnels journey last 10 years, you know, like, um, Prior to ClickFunnels, I'd done 100 and something funnels. And then the ClickFunnels, we launched it and it kind of didn't do that well. We did funnel one, two, three, four, five, and then funnel six was one that hit. And that funnel got us to, you know, from where we were to 50,000 active members on the ClickFunnels platform. And we kind of peaked out and that funnel stopped converting, it stopped working as well.
Russell Brunson 2:14
And we were scrambling, figuring things out. And then we came up with this new funnel called the One Funnel Away Challenge. And we launched that. And that put us back in the stratosphere and got us to get over 100,000 members. Then a couple years later, when we launched the new version of ClickFunnels, we did a new challenge called the one... I can't even remember now. It's been so many years. It was Your First Funnel Challenge.

What challenges do people face when trying to make their first sale online?

Russell Brunson 2:38
We launched that, and it did great for two years. It ran, and then it kind of stopped converting as well. And then for the last two or three years, it's like I've been trying different funnels and things, and it's just been harder to get one to hit again, like... And I keep thinking the same thing I preached to everybody else. It's like one funnel away, one funnel away. I'm like, I'm the same thing. I just keep trying, keep trying. And so this one, when we started putting this challenge together, I was like, I like, it's like, I'm not going deep enough in the research and the planning and the preparation to make one that's just going to crush and do amazing. And so, um, what I did, and this is, yeah, thanks to AI.
Russell Brunson 3:11
We'll talk more and more about AI here in the near future with you guys, but we're doing a lot of really cool things with AI, but using AI to go back through. And, you know, I found, I don't know, a dozen or so challenges that people would run that had done um, you know, anywhere from 20, $30 million to a hundred million dollars. So I took all those, ran them through AI, analyze and figure out what was right and wrong.

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