The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106

0.031 - 17.09 Unknown

Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.

18.191 - 42.328 Russell Brunson

This is the Russell Brunson Show. Hey, what's up everybody? This is Russell Brunson and I'm excited. Tomorrow, We are starting a new challenge. It's called the One Comic Club Challenge. You may have heard of it. We've been promoting it really hard and heavy the last week or so. We've got over 10,000 people registered. More flying in every single day. We haven't bought any ads yet.

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This is just based on us letting our people know. I want to do it once just kind of to the internal ClickFunnels, Funnel Hacker community. In fact, by the time you're getting this live, I'll probably be live. So if you're hearing this, pause it right now. Go to OneComicClub.com and come hang out with us. Anyway, I'm excited. I'm going to share just a couple ideas.

60.254 - 79.732 Russell Brunson

I'm not going to spend too much time today. And then if you happen to miss anything, we're going to post the audios from the challenge here for the next couple episodes just so you can listen in and hopefully get some ideas. But obviously, as a podcast listener, you guys get a little more behind the scenes of what's happening and why it's happening and stuff like that. But it's interesting.

79.752 - 96.414 Russell Brunson

You know the whole one funnel away mantra that I've been preaching for a decade now and I get teased sometimes. Some people love it, some people hate it. But it's true. I look at my career over the last, you know, 25 years in this game and there's been a lot of ups and downs and ups and downs.

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And the thing that's pulled me out of the downs every single time is a funnel, like one funnel. Um, but usually I gotta, I gotta try a dozen different funnels or more before I find the one that's going to change everything for me. Um, I just look at even the ClickFunnels journey last 10 years, you know, like, um, Prior to ClickFunnels, I'd done 100 and something funnels.

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And then the ClickFunnels, we launched it and it kind of didn't do that well. We did funnel one, two, three, four, five, and then funnel six was one that hit. And that funnel got us to, you know, from where we were to 50,000 active members on the ClickFunnels platform. And we kind of peaked out and that funnel stopped converting, it stopped working as well.

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And we were scrambling, figuring things out. And then we came up with this new funnel called the One Funnel Away Challenge. And we launched that. And that put us back in the stratosphere and got us to get over 100,000 members. Then a couple years later, when we launched the new version of ClickFunnels, we did a new challenge called the one... I can't even remember now. It's been so many years.

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We launched that, and it did great for two years. It ran, and then it kind of stopped converting as well. And then for the last two or three years, it's like I've been trying different funnels and things, and it's just been harder to get one to hit again, like... And I keep thinking the same thing I preached to everybody else. It's like one funnel away, one funnel away.

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I'm like, I'm the same thing. I just keep trying, keep trying. And so this one, when we started putting this challenge together, I was like, I like, it's like, I'm not going deep enough in the research and the planning and the preparation to make one that's just going to crush and do amazing. And so, um, what I did, and this is, yeah, thanks to AI.

191.781 - 209.386 Russell Brunson

We'll talk more and more about AI here in the near future with you guys, but we're doing a lot of really cool things with AI, but using AI to go back through. And, you know, I found, I don't know, a dozen or so challenges that people would run that had done um, you know, anywhere from 20, $30 million to a hundred million dollars.

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And then I went and I found, um, all these consultants on different things and I got their books and I got their, their YouTube videos and I've added that to AI and had it scrape everything and then apply it towards what I was doing. And I just kept doing that process over and over and over again until eventually it's like,

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we created a whole new structure for how to run a challenge and do a challenge. And so I don't know yet how it's going to do. Um, it could completely bump. You never know. It could be another one of the one funnel way in the graveyards. Um, but I think this one's going to do really well. I'm really excited for it. We built that little studio for it. It's going to be awesome. So, um,

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Yeah, so that's kind of what's happening. But the theme of this is the one comma club. You know, some people in my world come in and they want to start something and they hear about the two comma club award.

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And for some people, it's very motivating. Like, yeah, two commas, I want to do it. And other people, it's like, that seems so far away that it's demotivating, right? And I thought, I want to create something that's for people in the beginning of their journey. How do you make the first comma, the first thousand bucks, right? Like, that's the question.

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And I think that, you know, to make, to build a business today, You have to learn a lot of skills, right? You have to learn how to create a product and you have to figure out how to sell the product and write copy and build a funnel and then drive traffic and then manage a team and then buy ads and how you do Facebook and then Instagram and social media. There's so many things and...

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All those things are good. If you want to build a company to a million, 10 million, 100 million and beyond, you've got to get those skill sets and acquire the team that has those skill sets. But for people in the beginning of this journey, it's just like, is this going to work? Everyone thinks I'm crazy. My family thinks I'm crazy.

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Other people think I'm crazy. Am I crazy? And so I think for a lot of people, it's just I need proof this is going to work. I thought, what a cool thing to do. What if we created a challenge called the One Common Club Challenge? and our goal was just to give people one skillset, not 10 or 20 or 30, but just what's the one skillset you need to actually make your first comma on the internet. Um,

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And instead of learning 30 skills, you just learn one and we learn it and we do it. And then what happens is hopefully it works. If it does, then you have proof and belief that, oh my gosh, this is actually, it works and it works for me and I can do this thing, right? And so that's kind of the framework and the vision that I put together when I was working on this challenge.

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And so for any of you guys who are at the beginning of your journey and you're like, I want my first comma, like how do I do that? Like this challenge is for you. We're going to walk you through a process and it's going to be amazing. Um, and then the other side of this is I will be making a special offer and this offer is insane.

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So those ones that like after the offer goes live, there's some people on all the Facebook groups talking about it. The haters will be hating it. The lovers will be loving it. All I know is, um, I've not been this uncomfortable making an offer in maybe my entire career and uncomfortable meaning like this offer is so good that I feel sick to my stomach and

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doing it because I'm like, it just, it's scary. Uh, it's one of the things like if someone would have told me within three months, like, Hey, what if you offer this? I'd be like, never. There's no way for infinity dollars I would ever do that. And now we're doing it. Um, so I don't want to, I'm not going to, I'm not going to tell you what that is yet. Um,

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But yeah, maybe it's a lesson just like when you create something that's so cool, so powerful, so whatever, that you feel a little bit uncomfortable with it, like, man, this offer is really good. Maybe there's something there. Maybe that's when you finally got a spot where your offer is irresistible. And again, I don't know. It could bomb next week.