The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
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What can you learn from Russell Brunson and Dan Kennedy's marketing strategies?
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everyone? This is Russell. Welcome back to the show. Excited to be hanging out with you guys and Dan Kennedy today. We are moving on to part three of my day with Dan interview from Funnel Hacking Live 10. And hopefully you enjoyed number one. Number two, if you missed them, I'd go back and do it. It's all part of a two-hour series we did all about becoming the radical in your market and your industry and changing everything and getting people to follow you. And, uh, it's, I don't know, Dan Kennedy's the best. I love it. So, um, if you are not our Dan Kennedy, uh, student or fan yet, uh, hopefully these interviews are helping you. Um, and I'm excited for this one. Okay.
So this is part three of my interview. Uh, during this, uh, session, we talk about the power of positioning, theatrical marketing, and leveraging opposition to your advantage. And if you've ever wondered why some brands skyrocket while a lot of others get stuck, this episode is going to reveal the hidden playbook behind disruptive marketing. Um, and that's what we're gonna be talking about. And you know, a lot of people like, well, is this stuff Dan's talking about actually real? Um, just so you know, Dan was my number one coach and mentor. Uh, I was in his mastermind groups for six years, him and Bill Glazer before we launched ClickFunnels. Uh, as I listened to ClickFunnels, I listened literally to Dan Kennedy almost every single day.
Uh, I have every course, every book, every product. And I listened to him over and over and over again because I wanted to always get in the mindset of Dan. So most of the movement we built, uh, It was based on the teachings I learned from my man and Mr. Dan Kennedy. So I had a chance a couple years ago to buy his company and get close with him and it's just been like one of the coolest things ever. And one of the coolest things we do as part of Dan's company is we have a monthly print newsletter. I know you may be thinking that's out of date, like we don't do print things anymore. But it's amazing. We got a couple thousand active members who subscribe to it and every single month they get this newsletter in the mail. It's literally like getting a seminar from Dan Kennedy every single month. It's cool because it's not digital. It's cool because it's, it's like you get it and you can unplug from the computer, your phone, everything to sit down and actually read.
Uh, I know a lot of us forgot how to read, but it's really powerful. So, uh, readers are leaders and the best stuff to read is Dan Kennedy's monthly newsletter. In fact, I literally just got mine today in the mail this month. And so I will be unplugging today, sitting in a chair next to my, who am I kidding? I don't turn my fireplace on. It's not cold enough for that, but If I had a fireplace and it was cold, I'd be doing that. But I literally will sit down today with a chair and I will read the entire thing. And every single month is just something different. So if you're not a subscriber yet, go to NoBSLetter.com. Go subscribe. You get a free trial and a whole bunch of free Dan Kennedy goodies and bonuses from him and from me just for trying it out.
So go to NoBSLetter.com if you want to go deep with Dan Kennedy. But other than that, we're going to jump into day number – or part number three of my day with Dan. And I hope you guys enjoy this episode.
Your other question. was, you know, about implementation. And so your first thing, your big idea, your radical thing, right? You have to be able to put that across in a very big way. And if you want all through history. So like we take, most people now don't even remember, but we sort of take the Atkins products, weight loss products for granted. They're just there.
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