Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15
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What is the purpose of the 'Day with Dan' series?
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the show. I've got something fun for you for the next couple episodes. So this year's Funnel Hacking Live, you may have heard, we did a special VIP day with Dan Kennedy before the event started. And Dan was my original mentor. He's who I learned marketing from. I still to this day listen to more Dan Kennedy than any other marketing person on the planet.
I have calls him once a month. He's the guru to the gurus. He's who I learn from. Anyway, it was really fun, the whole VIP Dan Kennedy day. But the very first two hours of the day, I had a chance to sit down and actually interview Dan. And we specifically for the event wanted to talk about a concept he actually brought up at the last Funnel Hacking Live. He shared this really cool thing about how In any market, there's people that are frustrated. They're waiting. They're trying to figure things out. But you said that in every market, people are waiting for the radical to arrive. The person to step up and say, no, things are different. Things are going to change. This is where we're going to go. So you think about our businesses.
We as the attractive characters of our businesses, we are the radical in our industries. We come in and we have different ideas, different things. And from there, people will then follow us. And that's kind of the... That's kind of how it's supposed to work, right? And so the whole Dan Kennedy day, he went deep into that philosophy and principles and how we do it and stuff like that. And so I'm going to take my two hours with him. I'm going to break it up over the next couple episodes with you guys so you can learn some cool ideas. This first episode, we specifically start off by talking about how a lot of people think that our business is different and these things don't apply to them, where in reality they do. And Dan will talk about that.
And then number two, we're going to start going deeper into markets and understanding them and how you as the radical can step in and actually dominate. It's going to be a lot of fun. So the way it works, usually I'll ask Dan a question. He'll respond for 15, 20 minutes. I'll ask him a second question. So you'll have a chance to hear the first couple of questions from my Q&A with Dan Kennedy. uh from our vip day i hope you enjoy it i hope you love dan kennedy if you're not a dan kennedy member yet go to nobsletter.com uh there's a really cool you cover shipping handling we ship out this whole box of dan kennedy stuff and give you a trial to his newsletter which is amazing so go to nobsletter.com if you want to go learn more about dan with that said uh here's the first part of my interview with mr dan kennedy
Welcome everybody today with Dan. We're excited to have you guys all here. Dan, I wanted to, before I get into all the core questions I wanted to ask you today and get into, I wanted to set a pre-frame for everybody because the very first Kennedy event I ever went to, I walked in and there was a big, huge sign on the wall that said, my business is different. And then you kind of went out around that because I want to make sure that everything we covered today, that there's nobody in this room who's like, well, that doesn't work for me. My business is different. So what would be your pre-frame for everyone understanding how this stuff applies to all businesses?
Well, so I have that same side of my conference room because people haven't stopped voicing the idea in 50 years. And there's very little difference in any business, right? The structure, somehow we have to attract people to the business, right? And we have to sift and sort them between appropriate for that business and inappropriate for that business.
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