How Kris Dehnert Built a $55M Brand Without Selling His Soul
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Being a true visionary, can you see something so vividly, so clearly that everybody else around you can see it as well? If they can, now you're at a point where you can, I love to say this and people laugh, give direction, not directions. You paint this picture so clearly that they see it, feel it, taste it, hear it, and you can just back away. The micromanagement is not necessary. What you'll find is that people really flourish in an environment like that.
Chris, so one of the things that I've taken away from your work and just the way that you handle yourself, Instagram channel, just looking through all your stuff, you're a very authentic dude, very transparent dude, right? And you've had to come through business failures. Like you said, this is your ninth business, like, you know, ups and downs and all that shit. I find for a lot of people, especially people that kind of reach out on the side after a guest have like these side questions, a lot of this shit comes back to like ego status. Like I'm scared to fail because what will this person think? Or if I fail here, then I'll never get money for my next business. How did you, working through the various ups and downs, like stay yourself, like not get caught in, I got Charlie Kirk signing my bats and athletes and whatever.
you know, all these famous celebrities, you know, and you're getting all this attention. How do you kind of stay who you are, stay grounded in what makes you successful when you're going through all this shit?
I mean, it's kind of, it's two parts, right? Number one, you got to know who you are, right? And that comes down to just kind of reflection and being honest with yourself. I know who I am and I know who I'm not. You know, I know what the shit I'll put up with and I know what I won't put up with. Right. I think like understanding the the makeup of you is important and then really understanding that who you are and what you do are two different things, you know, because a lot of time those lines get blurred. And lastly, and probably most importantly, like, you know, I have a whole talk I do about currency, you know, and the different types of currency and not just dollars, right? But like real currency, time, experiential, living, relationship capital, things like this.
I think understanding what your core currencies are is super important. Because if I'll run into, like you said, hardships in business, but I'll be gaining a lot like this summer. I was I was completely useless from the business standpoint. But I spent I mean, I partied with my kids all summer. We went to Chicago. We went to the Bahamas. We went to Michigan. We did. We went bowling like 40 times. Right. Literally. And it's just like this summer I collected a currency that is really finite. You know, not the dollar bill. So I think when you realize you can accrue different currency simultaneously, you don't get so I'm not winning or losing only. Right. Because I didn't make a dollar or ten dollars or a million dollars.
You know, I think that mentality saves my ass a lot.
How does someone determine which currencies are important to them and which aren't? Reflection.
Asking themselves, right? You've got to just – what's important to you? If your parent has a month left and you knew that now, how important would each day be? It's just reflection, man. And I got kind of sick when my daughter was born. She was about six months old and – could have not been here. You know, I got sick enough where I could have had a different, you know, that alternate timeline you're talking about. I don't even know what this timeline would look like. You know, everybody I've impacted ever since 2015. Right. So it's, it's a time experiential living. Can I play with my friends? Am I having fun? You know, these are the questions and that's why I got the golf company, the cigar line, the bat mug company.
I still do consulting, but that's because I get to chat with cool people, you know? on cool projects and shit. So for me, that's kind of how I measure things anymore.
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