Finding Peak w/ Ryan Hanley
How Kris Dehnert Built a $55M Brand Without Selling His Soul
20 Aug 2025
Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube Kris Dehnert Website: https://dugoutmugs.com/ Instagram: https://www.instagram.com/dugoutmugs/ In this conversation, Ryan Hanley and Kris Dehnert discuss the multifaceted journey of entrepreneurship, emphasizing the importance of authenticity, self-awareness, and understanding personal currencies. Kris shares insights from his experiences, including the significance of balancing family and business, the role of relationships in success, and strategies for audience engagement through gamification. The discussion also touches on the challenges of navigating business growth while maintaining personal values and priorities. Episodes You Might Enjoy From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk From One Man Shop to $200M in Revenue: https://lnk.to/tommymello Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside Magai: All-in-One AI for Professionals: https://link.ryanhanley.com/magai Taplio • Grow Your Personal Brand On LinkedIn: https://link.ryanhanley.com/taplio Kit: Email-First Operating System for Creators (formerly ConvertKit): https://link.ryanhanley.com/kit Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9
Full Episode
Being a true visionary, can you see something so vividly, so clearly that everybody else around you can see it as well? If they can, now you're at a point where you can, I love to say this and people laugh, give direction, not directions. You paint this picture so clearly that they see it, feel it, taste it, hear it, and you can just back away. The micromanagement is not necessary.
What you'll find is that people really flourish in an environment like that.
Chris, so one of the things that I've taken away from your work and just the way that you handle yourself, Instagram channel, just looking through all your stuff, you're a very authentic dude, very transparent dude, right? And you've had to come through business failures. Like you said, this is your ninth business, like, you know, ups and downs and all that shit.
I find for a lot of people, especially people that kind of reach out on the side after a guest have like these side questions, a lot of this shit comes back to like ego status. Like I'm scared to fail because what will this person think? Or if I fail here, then I'll never get money for my next business.
How did you, working through the various ups and downs, like stay yourself, like not get caught in, I got Charlie Kirk signing my bats and athletes and whatever. you know, all these famous celebrities, you know, and you're getting all this attention. How do you kind of stay who you are, stay grounded in what makes you successful when you're going through all this shit?
I mean, it's kind of, it's two parts, right? Number one, you got to know who you are, right? And that comes down to just kind of reflection and being honest with yourself. I know who I am and I know who I'm not. You know, I know what the shit I'll put up with and I know what I won't put up with. Right. I think like understanding the the makeup of you is important and then really
understanding that who you are and what you do are two different things, you know, because a lot of time those lines get blurred. And lastly, and probably most importantly, like, you know, I have a whole talk I do about currency, you know, and the different types of currency and not just dollars, right? But like real currency, time, experiential, living, relationship capital, things like this.
I think understanding what your core currencies are is super important. Because if I'll run into, like you said, hardships in business, but I'll be gaining a lot like this summer. I was I was completely useless from the business standpoint. But I spent I mean, I partied with my kids all summer. We went to Chicago. We went to the Bahamas. We went to Michigan. We did.
We went bowling like 40 times. Right. Literally. And it's just like this summer I collected a currency that is really finite. You know, not the dollar bill. So I think when you realize you can accrue different currency simultaneously, you don't get so I'm not winning or losing only. Right. Because I didn't make a dollar or ten dollars or a million dollars.
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