Finding Peak w/ Ryan Hanley
She Built a Multi-Million Dollar Company From a Family Crisis | Catharine Arnston
03 Oct 2025
Replace your entire marketing stack with one powerful platform. Start your free GoHighLevel trial (no contracts) → https://link.ryanhanley.com/gohighlevel Download Free Inbound Sales Domination Workbook: https://game.findingpeak.com/masterclose/ Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Listen to Audio version: https://linktr.ee/ryan_hanley In this episode of Finding Peak, I sit down with Catharine Arnston, the founder of ENERGYbits®, who built a multi-million dollar company from a family health crisis. Catharine shares her incredible 15-year journey from knowing nothing about algae to becoming a leading expert in cellular energy and mitochondrial health—and reveals the #1 mistake that leads to entrepreneurial burnout. If you've ever felt like you're running on empty, this episode is for you. We dive deep into the science of cellular energy and how you can leverage a simple, ancient superfood to unlock limitless energy, focus, and drive. In this video, you will learn: How a personal health crisis led to a multi-million dollar business. The truth about burnout and how to avoid it. The ancient superfood that can double your energy and focus. Why building a brand is like falling in love (and why it's worth it). How to turn your passion into a profitable business. Connect with Catharine Arnston: Use the code "ryanhanley" for a 20% discount.👇 Website: https://www.energybits.com/ Instagram: https://www.instagram.com/energybits/ Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Full Episode
There was this little voice inside me that just said, you got to do something about this. I had no money, no education, but I just felt compelled to follow this little voice. And the trouble is there's so much noise in the marketplace and there's so many expectations of your friends, your parents, your fellow entrepreneurs, the government, the economy.
And it's really easy to get pulled in so many different directions that you ultimately don't go anywhere. My suggestion, just turn everything off. Don't listen to anybody for any reason except yourself. I think that as an entrepreneur, we all know that you have too much to accomplish and not enough time to do it in. And so burnout is pretty easy to hit.
And what I like to try to help people understand learn to do, at least from a nutritional perspective and the algae is how, how not to get burned out because ultimately being an entrepreneur, I feel is a marathon, not a sprint. And, um, particularly if you're building a brand, you can't build a brand overnight. So, um, finding ways to accomplish your goal and not burn and not die in the process.
I saw a quote recently that really resonated with me. Whether you're an entrepreneur or you have a vision, it's about being of service, but it's not about being It's not about servitude. And so I think in many cases, those of us with a big vision end up sliding into the servitude because we do have to sacrifice stuff, but you don't have to get to servitude.
You need to pull it back to service and be realistic about what it's going to take so that you don't give up.
Well, I think that's a wonderful place to begin. How did you get into this space to begin with? Energy Bits, building this business, focusing on this particular topic. As a little girl growing up, this was your wildest dream. So what was the journey that got you there?
Yeah. Well, I knew as much about algae as anybody else currently does, which is zero. Why would I, right? And I'm Canadian by birth, and I mention that because all my education was there, and I was pursuing a business career. I had an MBA. I have an MBA. And I only fell into this because my younger sister, who I'm very close to in Canada, developed breast cancer.
And her oncologist told her to change her diet to an alkaline diet because it would help with her healing. Didn't tell her what it was or why specifically it was good for her. So I'm just a good researcher and I love my sister. So she said, what's an alkaline diet? And I don't know. But I found out, like any entrepreneur would, hey, give me a problem, I'll solve it for you.
And so as I found foods for her, it led me to algae. Well, actually, it was a plant-based diet because of the phytonutrients and the chlorophyll that build your immune system. And there's a lot of other sort of nuances. But this was 17 years ago. Plant-based nutrition wasn't on anybody's radar. I do believe, honestly, that sometimes being an entrepreneur is just part of your DNA.
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