Family Crisis to Multi-Million Dollar Company | Catharine Arnston
episodePreviously titled “She Built a Multi-Million Dollar Company From a Family Crisis | Catharine Arnston” — renamed by the publisher on Aug 4, 2026
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There was this little voice inside me that just said, you got to do something about this. I had no money, no education, but I just felt compelled to follow this little voice. And the trouble is there's so much noise in the marketplace and there's so many expectations of your friends, your parents, your fellow entrepreneurs, the government, the economy. And it's really easy to get pulled in so many different directions that you ultimately don't go anywhere. My suggestion, just turn everything off. Don't listen to anybody for any reason except yourself.
I think that as an entrepreneur, we all know that you have too much to accomplish and not enough time to do it in. And so burnout is pretty easy to hit. And what I like to try to help people understand learn to do, at least from a nutritional perspective and the algae is how, how not to get burned out because ultimately being an entrepreneur, I feel is a marathon, not a sprint. And, um, particularly if you're building a brand, you can't build a brand overnight. So, um, finding ways to accomplish your goal and not burn and not die in the process. I saw a quote recently that really resonated with me. Whether you're an entrepreneur or you have a vision, it's about being of service, but it's not about being
It's not about servitude. And so I think in many cases, those of us with a big vision end up sliding into the servitude because we do have to sacrifice stuff, but you don't have to get to servitude. You need to pull it back to service and be realistic about what it's going to take so that you don't give up.
Well, I think that's a wonderful place to begin. How did you get into this space to begin with? Energy Bits, building this business, focusing on this particular topic. As a little girl growing up, this was your wildest dream. So what was the journey that got you there?
Yeah. Well, I knew as much about algae as anybody else currently does, which is zero. Why would I, right? And I'm Canadian by birth, and I mention that because all my education was there, and I was pursuing a business career. I had an MBA. I have an MBA. And I only fell into this because my younger sister, who I'm very close to in Canada, developed breast cancer. And her oncologist told her to change her diet to an alkaline diet because it would help with her healing. Didn't tell her what it was or why specifically it was good for her. So I'm just a good researcher and I love my sister. So she said, what's an alkaline diet? And I don't know. But I found out, like any entrepreneur would, hey, give me a problem, I'll solve it for you.
And so as I found foods for her, it led me to algae. Well, actually, it was a plant-based diet because of the phytonutrients and the chlorophyll that build your immune system. And there's a lot of other sort of nuances. But this was 17 years ago. Plant-based nutrition wasn't on anybody's radar. I do believe, honestly, that sometimes being an entrepreneur is just part of your DNA. And I'm just always been a problem solver, get out there, make it happen kind of person. So when I learned about all the powerful nutrients in plants, I thought, somebody needs to tell the world. And it made no sense to me, but I decided I was going to be the one to do that. I had no money, no education, no nutrition education whatsoever, but...
I have, I've always been very passionate about my choices. So I had passion in spades and went to school, got a health coaching certificate, try to get people to learn about the importance of eating vegetables. Of course, every mother has been trying to tell their children that. So when I saw how difficult it was for people to eat vegetables, but I saw the science of how important it was. Again, my little entrepreneurial brain said, You can find a solution. We don't know what it's going to be, but you can find a solution. That's what an entrepreneur does. They don't have the answers, but they have the desire to find them. That's the difference between just your average person and an entrepreneur. Everybody can know that they don't know stuff, but the entrepreneur says, I got to do something and they will find the solution.
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