A Healthy Relationship With Social Media
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What is the main topic discussed in this episode?
What's going on, my friends? Welcome back to the Ryan Lake Podcast, where we love to keep things short and sweet for you each every week. We always want to have an episode that we believe is going to add value to your life. Today, I want to talk to you about something that I believe is something we all have to navigate in the world that we live in. And I want to talk to you about how to have a healthy relationship with social media. How to have a healthy relationship with social media. I've heard this stat floating around for years that roughly 80% of people on social media are just consumers. They scroll. They watch. They observe. And the other 20% are creators. They're the ones that are posting, curating, building platforms, etc.
Now, the exact percentages will shift depending on the particular platform that you use, so the percentages can change a little bit here and there, but the patterns hold true. You have a small percentage of users creating the majority of the content, and the vast majority consume far more than they are producing. So whether you're a consumer or a creator, You have to decide what your relationship with social media is going to be. Some people have made the decision to break up with it altogether.
What does a healthy relationship with social media look like?
I've been there. Yeah, I've gotten to a place where I went, I'm just going to be off this thing completely. And then I've swung to the other side where I've been on it nonstop. And some people, they live there. In fact, the latest global data shows that the average person spends around two and a half hours per day on social media. Just think about that for a second. That's about 17 to 18 hours a week, nearly a thousand hours a year. It's a lot of time. That's a lot of attention. That's a lot of emotional energy. And it's interesting because social media can put you in a very weird headspace.
What percentage of social media users are consumers versus creators?
You can be happy, one swipe, you're having a good time. And then you're just one scroll away from being angry at the world. And then you just swipe again and you're laughing at a reel your friend sent you. And then you swipe again and then somehow you're jealous of that friend. And then you swipe again and then you get ads for shoes.
And next thing you know, you've purchased the shoes. And all of that happened. In under 60 seconds. You know the amount of emotions you experienced just in 60 seconds? It's interesting. I just did an event for Keller Williams called Social Media Con. And a friend of mine was speaking there. Her name is Giselle Ugarte. Phenomenal communicator, by the way. And as she was speaking there, she shared this idea that has stuck with me. She shared it with me actually years ago. But hearing her talk about it again just actually reignited me wanting to do an episode on it. I've actually had her on the podcast in a different format years ago. But she talked about this idea of not being so sucked into social media that it controls your whole day.
But also... Not being so disconnected from it that you don't even know what's going on in the world around you. And she presents this idea just so well. She says, well, what would it look like? for you to have a healthy relationship with social media. And that language has stuck with me for years, a healthy relationship with social media. Because the conversation is usually extreme, right? Either delete it all or consume it all. It's like either you're completely off the grid or you're like building a personal brand 24-7. But what if the goal isn't obsession or isolation? What if the goal is healthy? Yeah, what if the goal is to say, man, I want to have a healthy relationship with this tool that I believe really can add value to your life?
And for me, it's certainly been a journey. I don't know if you know this, but recently my company actually started a social media arm of our business. And we actually now help influencers and leaders grow their platforms as my accounts have steadily grown over the past couple of years. And so my relationship with social media... has looked different in different seasons. There was a season where I actually would actually be on social media only on Sundays.
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