Chapter 1: What is the main topic discussed in this episode?
What's going on, my friends? Welcome back to the Ryan Lake Podcast, where we love to keep things short and sweet for you each every week. We always want to have an episode that we believe is going to add value to your life. Today, I want to talk to you about something that I believe is something we all have to navigate in the world that we live in.
And I want to talk to you about how to have a healthy relationship with social media. How to have a healthy relationship with social media. I've heard this stat floating around for years that roughly 80% of people on social media are just consumers. They scroll. They watch. They observe. And the other 20% are creators. They're the ones that are posting, curating, building platforms, etc.
Now, the exact percentages will shift depending on the particular platform that you use, so the percentages can change a little bit here and there, but the patterns hold true. You have a small percentage of users creating the majority of the content, and the vast majority consume far more than they are producing. So whether you're a consumer or a creator,
You have to decide what your relationship with social media is going to be. Some people have made the decision to break up with it altogether.
Chapter 2: What does a healthy relationship with social media look like?
I've been there. Yeah, I've gotten to a place where I went, I'm just going to be off this thing completely. And then I've swung to the other side where I've been on it nonstop. And some people, they live there. In fact, the latest global data shows that the average person spends around two and a half hours per day on social media. Just think about that for a second.
That's about 17 to 18 hours a week, nearly a thousand hours a year. It's a lot of time. That's a lot of attention. That's a lot of emotional energy. And it's interesting because social media can put you in a very weird headspace.
Chapter 3: What percentage of social media users are consumers versus creators?
You can be happy, one swipe, you're having a good time. And then you're just one scroll away from being angry at the world. And then you just swipe again and you're laughing at a reel your friend sent you. And then you swipe again and then somehow you're jealous of that friend. And then you swipe again and then you get ads for shoes.
And next thing you know, you've purchased the shoes. And all of that happened. In under 60 seconds. You know the amount of emotions you experienced just in 60 seconds? It's interesting. I just did an event for Keller Williams called Social Media Con. And a friend of mine was speaking there. Her name is Giselle Ugarte. Phenomenal communicator, by the way.
And as she was speaking there, she shared this idea that has stuck with me. She shared it with me actually years ago. But hearing her talk about it again just actually reignited me wanting to do an episode on it. I've actually had her on the podcast in a different format years ago. But she talked about this idea of not being so sucked into social media that it controls your whole day. But also...
Not being so disconnected from it that you don't even know what's going on in the world around you. And she presents this idea just so well. She says, well, what would it look like? for you to have a healthy relationship with social media. And that language has stuck with me for years, a healthy relationship with social media. Because the conversation is usually extreme, right?
Either delete it all or consume it all. It's like either you're completely off the grid or you're like building a personal brand 24-7. But what if the goal isn't obsession or isolation? What if the goal is healthy? Yeah, what if the goal is to say, man, I want to have a healthy relationship with this tool that I believe really can add value to your life? And for me, it's certainly been a journey.
I don't know if you know this, but recently my company actually started a social media arm of our business. And we actually now help influencers and leaders grow their platforms as my accounts have steadily grown over the past couple of years. And so my relationship with social media... has looked different in different seasons.
There was a season where I actually would actually be on social media only on Sundays. I know it sounds so weird, right? But yes, I would only be on social media on Sundays. I would schedule all my posts on Sunday afternoons and I called it posting and ghosting, right?
So I would download the apps Sunday morning, get all my content ready, schedule everything, and then I would delete it all off my phone. And then throughout the week, if I wanted to leave comments or check messages, I would then just use Safari to do that. And I can just tell you this. Social media platforms are not nearly as addictive or even user-friendly in a web browser as they are in an app.
And so that small layer of friction made a huge difference for me. It allowed me to still be connected to people that are following me and staying connected to my content, but it didn't consume my time. And understand this, these platforms, I don't think they're evil. Some people might think that's true, but I don't. These platforms are designed to keep you there.
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Chapter 4: How can social media impact our emotions in a short time?
If your feed is your mental diet, what are you eating every day? Is it nourishing? Is it stretching you? Is it grounding you? Or is it just noise? A healthy relationship with social media means it serves you. You don't serve it. It informs you. It doesn't control you. It connects you. It doesn't consume you. You don't have to be at war with it, but I do think you need boundaries.
I don't think you have to quit forever. But I do think you need clarity on what your relationship with social media is going to be. Make a decision as to what social media is going to be for in your life. Make a decision as to when you'll use it. Maybe you do weekends or maybe you just do it at night. Maybe you go back old school. You remember the time we had...
daytime minutes, nights and weekend minutes with our cell phones. I mean, you may want to go to doing something that somehow puts a boundary up for your attention because your attention is one of your most valuable assets. Here's what I can guarantee you. Social media will always be there. Your time and your mental health will not. And so at some point, you and I have to make a decision.
about what our relationship with social media is going to be. And my hope and my prayer is that it is one that you are proud to call healthy. My friends, thank you so much for listening to the Ryan Link Podcast. If today's episode inspired you or helped you in any way, I would ask that you would share it with a friend. And hey, it would mean the world to me if you would take a moment to rate,
review, and subscribe. Your support helps us reach even more people with these short and sweet nuggets of inspiration. Thanks for being a part of the journey, and we'll see you next time.
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