In this episode, we speak with Gustav Westman, CEO, Brightbid, an AdTech company creating results on Paid Search Ads with AI and automation We talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building his platform. Some of the questions covered were: - How do you bring in 3rd party tools to resell? - What data points are you looking to collect feedback on? - When do you know it is better to build it yourself? - What does it require from an organization to go through the process of being a reseller to sell its own software? These are some of the many topics we address with Gustav. Please tune in to learn how you can leverage their growth tactic when launching new products.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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