In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house capabilities to ensure unprecedented, sustainable growth. We talked with Joliene about Demand Generation, how it differs from lead capturing, and most importantly, how you can create demand for your offerings. Here are some of the things we talked about: - Why does a successful Demand Generation Strategy start with understanding the information consumption patterns of your ICP, rather than their purchasing behavior? - What is the role of sequencing touchpoints in this strategy? - Short-term vs long-term play, how do you find the balance? - How do you include your existing customers in your demand generation strategy? - How to report and motivate investment internally in the organization? These are some of the many questions we address with Joliene. Please tune in to learn more about how a demand generation strategy done right can accelerate your revenue expansion.

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