In this episode, we sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it work at scale. Ashley walks us through Atlassian’s approach to lifecycle marketing across its vast product suite, shares key moments that matter most in the customer journey, and breaks down what a successful campaign looks like in action. In this episode, you'll learn: What lifecycle marketing is (and what it isn’t) How to identify the most critical touchpoints in the customer journey The metrics that matter most The pitfalls even experienced marketers fall into Whether you're running onboarding flows, retention campaigns, or upsell motion - this episode is packed with takeaways for any marketer looking to drive sustainable growth.

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