In this episode, we’re joined by Anna Jäger, VP Marketing at Sinch, a global leader in customer communications with over $3B in revenue and operations in 60+ countries. Anna shares hard-earned lessons from expanding into the U.S. - one of the most competitive and complex SaaS markets in the world. We explore how marketing strategies, buyer expectations, and team dynamics shift dramatically when crossing the Atlantic, and why failing fast, bold messaging, and the right hires are essential to making it work. Here are some of the key questions we address: - What makes U.S. marketing radically different from EMEA? - Why do ROI-driven messages matter more in the States? - Should your first U.S. hires be local or from your European team? - What budget and timeline should you plan for? - How do you build one unified brand across very different regions? Tune in to learn how Anna and her team cracked the code and what you can take away for your own U.S. expansion journey.

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