45. Kyle Poyar, Operating Partner, OpenView - To gate or not to gate - the new trends in PLG!

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Recorded19 Sep 2022

Publisherfeed.podbean.com ↗

Handlerec:14430750

Show notes

In this episode, we speak with Kyle Poyar, Operating Partner, OpenView, the expansion stage venture firm, that helps build PLG software companies into market leaders! We talk about all things PLG, and particularly dive into the ever-debated topic in PLG - How to showcase value that drives signups and converts down the road? Kyle and his team have developed the 11 principles of PLG and we touch upon elements such as: -Pros and Cons of different PLG strategies -Activation points, the real trigger of proving value to a customer -The power of reverse trials -Ungated trials - is that the new thing? -PLG sales and pricing motions Tune in to stay on top of the trends from one of the leading PLG experts in the world!

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