95. Katrine Rasmussen, CMO, Pixelz - What is the role of Event Marketing in your ABM strategy?

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Recorded13 Jul 2023

Publisherfeed.podbean.com ↗

Handlerec:14430700

Show notes

In this episode, we speak with Katrine Rasmussen, CMO, Pixelz, a post-production platform for brands, retailers, and photo studios across the globe. Combining AI, automation, and the skills of photo retouchers, they are helping some of the world's most renowned brands get images on-site faster We talk with Katrine about the role of Event Marketing in your ABM strategy. Topics that are being addressed in this episode are: - What is ABM? - What is Event Marketing - How do these play together? - How do you measure the success of these initiatives - How is ROI calculated on an event These are some of the many topics we address with Katrine, tune in to learn from her experience on Event Marketing and how that is an integral part of your ABM strategy when done right.

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