Send us a text"If the truth won't sell it, don't sell it." - the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today's episode:We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom. We explore the brilliant quotes and minds of that period as it relates to honesty in sales. Then, we put a bow on it by theorizing on why the sales profession sits at the bottom of Gallup's annual "Trusted Professions" list - and why honesty is the key to regaining our admiration.Follow daily sales history quotes @saleshistorian on both Instagram and Twitter.Check out www.toddcaponi.com for articles, the books, videos & his speaking & workshop programs.Support the show

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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