Was Mark Twain the Pioneer of Modern Sales Enablement?

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Recorded08 Jun 2021

Publisherfeeds.buzzsprout.com

Handlerec:14732822

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Send us a textWilliam Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the Ulysses S. Grant family, turning his book into the 2nd best selling book of all-time (at the time) through creating a sales enablement environment supporting 10,000 salespeople!Support the show

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