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The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski

22 Aug 2025

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TakeawaysThe importance of personalization in outreach effortsLinkedIn is not just a social platform; it's a data warehouse.Inbox saturation is a significant challenge for marketers.Hyper-personalization can lead to new forms of saturation.Referrals are crucial for building trust and gaining new clients.Sales strategies must evolve with changing technology.Human connection remains vital in sales processes.Businesses should focus on their core metrics, like cash flow.The future of sales will likely involve more in-person interactions.Adaptability is key in the ever-changing marketing landscape.Chapters00:00 Introduction to HeyReach and Outbound Strategies02:43 Understanding LinkedIn's Data and Automation05:45 Navigating LinkedIn's Changing Landscape08:31 The Complexity of Outbound Marketing11:23 The Role of Personalization in Outreach14:05 The Impact of AI on Marketing Strategies16:39 Finding Relevance in Communication19:48 Cultural Differences in Outreach Approaches22:37 Best Practices for LinkedIn Engagement27:46 Exploring Timeliness in Solutions28:47 The Role of Automation in Outreach30:02 Evaluating CRM Needs for Different Businesses32:05 Cleaning and Segmenting CRM Data34:20 The Importance of Multi-Channel Outreach37:21 Understanding the Cost of Advertising37:59 Optimizing Lead Generation Strategies41:25 Building Trust Through Referrals44:30 Market Validation and Customer FeedbackSponsors:⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠. Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.Connect with me:⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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