In this episode of The Sales Readiness Podcast, our host Ray Makela, Managing Director of Talent Development, is joined by Christina Brady, CEO and Co-Founder of Luster.ai to explore why traditional sales training often falls short and how a data-driven approach can transform outcomes. The two dive into how AI and predictive analytics are setting a new standard for sales effectiveness. Key Takeaways -Relying on lagging KPIs like quota attainment is no longer enough to drive performance.-Practical strategies for building a scalable, customized program that delivers measurable outcomes. -How to uncover skill gaps by using predictive proficiency measurement tools. Watch on YouTube: https://youtu.be/G7IQ0teTos0 Follow SBI on LinkedIn: https://www.linkedin.com/company/sbi-growth/Visit SBI's Website: https://sbigrowth.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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