What if you could crack the Secret Code to sales success? Mark Ridley set out to do just that. Based on interviews and analyses of over a 1000 of the world's leading salespeople, across a mix of industries, cultures and context, his new book presents the most rigorous evaluation of how salespeople behave and how they are driven.Check out the book here: https://www.amazon.com/dp/1911498002/_encoding=UTF8?coliid=I1GEJ2ZX38A72F&colid=35GYH79IS5YO7&psc=0Mark is one of the Founding Partners of Transform Performance International, where he works with Fortune 500 companies to change their workplace beliefs and behaviors, and turbo-charge their performance and results. LinkedIn here: https://www.linkedin.com/in/markridley1/Definetly someone to learn from! Episode brought to you by Discoverorg! Check them out here www.discoverorg.com/SDR#salesdevelopment @tenbound #SDR #salesdev18Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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