"Sustainability goes beyond banning plastic bags and getting people together as teams once a year. It's really about how ESG is embedded into the culture, behaviors, actions, habits, practices". I have met changemaker and sustainability leader Samie Al -Achrafi , CEO and founder of Marmalade Fish, a certified B Corp, about sustainability, conscious leadership, and the role of technology. Samie shares his personal sustainability journey and how he founded Marmalade Fish. He emphasizes the importance of values, culture, and conscious leadership in businesses and organizations. Samie discusses the challenges and opportunities of working with emerging markets and his book "Time4Humanity," which is a guide to conscious leadership. He also talks about the role of technology as a facilitator and enabler for humanity. #time4humanity #sustainability #change

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