In this new episode of The Samurai Way, Lori Tsugawa sits down with Paul Kirch, entrepreneur, sales coach, and founder of BOSS Academy. Paul's journey began in a small town in Nebraska, where he dreamed of becoming his own boss. From working at Gallup to leading sales teams, launching his own business, and even hosting a Top 10 Business Podcast, Paul's story is one of resilience, courage, and transformation. Paul opens up about the challenges of entrepreneurship, the pain of divorce, and how humor and improv became a surprising source of healing. At the heart of his work is the Askology Method, a framework built on the power of asking the right questions: leading, investigative, empathetic, and instigating, to create authentic conversations in business and life. Through the lens of Bushido values like integrity, honor, and loyalty, Paul shares how he helps entrepreneurs and sales professionals move beyond old-school selling tactics and instead build trust, connection, and meaningful success. This episode is a powerful reminder that business, like life, is about doing the right thing, always. 📌 Connect with Paul Kirch 🌐 Website: paulkirch.com 💼 Boss Academy Community: bossacademy.com 📚 Learn more about the Askology Method (eBook available through Paul)

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

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