In Episode 201 of the Savvy Dentist Podcast, Liza Choa - speaker, trainer, podcaster, and digital marketing strategist joins us as she talks about Instagram hacks that you can use today for lead generation. Liza is the founder of Content Maximiser, a company that helps your business convert more with better content. In this in-depth interview, Liza is going to share how 7 elements can increase your leads on Instagram. She also discusses the importance of a multi-channel approach in marketing. I’ve picked up quite a few ingenious ideas on this chat and I encourage you to get a pen and paper when listening to this episode because you’ll pick up tons of gems from Liza. In this episode we discuss: [00:45] The story of how Liza found her way into the world of internet marketing. [02:50] The reason she chose to work with Instagram. [04:19] The buyer intention on Instagram versus other platforms. [08:16] Their process of taking people from the bottom to the top of the funnel. [09:37] Demographics in different online platforms. [11:42] The first hack on usernames. [13:39] 2nd hack on your business bio. [17:10] 3rd hack on links. [20:44] 4th hack on branding. [23:48] 5th hack on being intentional. [27:14] 6th hack on audience outreach. [31:52] 7th hack on Instagram Stories. [39:49] The multi-channel approach and email marketing.

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