Joining us in the booth this week is David Olusegun, founder of creative control ventures that has partnered with celebrities like Krept & Sasha to launch Nala’s Baby Skincare and Aitch to launch Syps. David has worked at the likes of Warner Music, MTV, Nickelodeon, Kobalt Music, HIT entertainment and founded two companies prior to creative control. In this episode we discuss: How South London prepared him for the business world Travelling opening his eyes to more Losing out on millions from his first business Working for MTV and Hit Entertainment Starting a record label under Warner Music UK Why David sold his two businesses Working with Krept and Sasha on Nala’s Baby Skincare Reasons Nala’s baby products sold out within 10 minutes Working with Aitch on Syps Lessons in branding and product all businesses should follow and more! Follow David on Instagram here Learn AI, Cybersecurity, Data Science & more with Coursera. Ato has personally used Coursera to obtain an AI certificate. This is an affiliate link so if you purchase a course or sign up to the monthly or annual subscription, we will receive a small commission from Coursera, however there will be no additional charge to you. Learn on Coursera here: https://imp.i384100.net/savvywallet Follow me on: Instagram , Tiktok, Twitter Check out: https://www.youtube.com/savvywallet for the video version TIMESTAMPS 00:00 - Preview 00:52 - Intro 01:27 - Meet David Olusegun 05:47 - South London equips you with… 08:40 - What’s the easiest path to your goal 11:03 - Valedictorian Speech at University 13:38 - I lost out on millions because of this….! 18:58 - Travelling opened my eyes 22:40 - I rate my family for coming to the UK. 26:06 - From Law Degree to MTV 32:04 - Growing Hit Entertainment’s consumer dept to 8 figures 35:41 - If you’re 80 and you’re about to die what was your life like…! 38:00 - First business I sold…trying to buy it back! 40:55 - The success or failure of business comes down to people 42:54 - Starting a record label under Warner Music UK 48:32 - Why I sold my record label…impact over profits! 50:48 - Rihanna’s Fenty deal with LVMH inspired my idea…! 52:55 - Some people will do anything for money! 54:42 - The byproduct of success will bring money 57:59 - Working with Krept & Sasha on Nala’s Baby. Working with Aitch on Syps 01:02:47 - If your product isn’t unique forget about it! 01:04:35 - Lessons in product all businesses should follow….! 01:11:34 - Behind the scenes of Nala’s baby selling out in 10 mins 01:12:48 - Why Nala’s baby skincare was a success 01:17:18 - Lessons in branding all businesses should follow…! 01:19:26 - Don’t underestimate word of mouth 01:22:04 - Final words Learn more about your ad choices. Visit megaphone.fm/adchoices

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