In this episode we have Frederick Afrifa who is a award winning global keynote speaker, TEDx public speaking coach, co-founder of communication coaching business “believe in greatness”, former professional athlete representing Italy and was a candidate on season 19 of The Apprentice 2025. In this episode we discuss - Frederik’s journey to becoming a pro athlete - Hitting rock bottom and wanting to change his life - Quitting athletics to become a public speaker - Habits and techniques to make you a better speaker - The do's and don'ts of speaking - Why he applied twice to The Apprentice - The unfiltered reality of being on The Apprentice - Challenges he faced on The Apprentice and much more! Connect with Frederick: Instagram: https://www.instagram.com/f17_afrifa Linkedin: https://uk.linkedin.com/in/frederick-afrifa-publicspeakingcoach 📩 Sign up to my mailing list to be the first to know about upcoming events: http://eepurl.com/hJEcLL 🤝 Sponsor Tide - Earn up to 4.38% AER Variable on your business savings here: https://www.tide.co/offers/savvywallet/ You'll get a free £100 when you use the code ‘SAVVYWALLET’ and fund the Instant Savings Account with £5,000 within the first 30 days. Ts&C's apply. The more you save, the higher the rate—up to 4.38% AER (variable) on balances between £500K - £1M. New Tide members receive these rates free for 6 months, then your Tide plan’s savings rate applies. For the full offer T&Cs visit tide.co/savings. Rate correct as of 1st April 2025 🤝Partners Check out our partners who offer Stocks and Shares ISA and more: ⚡️Hargreaves Lansdown ⚡️ http://hl.7eer.net/B0mz50 Capital at risk ⚡️Interactive Investor ⚡️ https://prf.hn/click/camref:1101l3RTLM/ar:SW Capital at risk Some of the links are affiliate links which means that we will receive a small commission if you make a purchase, however there will be no additional charge to you. TIMESTAMPS 0:00 - Savvy Wallet Ad 0:18 - Preview 1:32 - Intro 2:08 - Meet Apprentice Star & Keynote speaker Frederick 4:03 - Growing up in Italy 7:33 - How I found myself 8:52 - How I got into athletics 11:25 - Getting my first pro contract at 21 16:52 - Tide Ad 18:15 - How athletics shaped my mindset 19:35 - Why I quit athletics 24:31 - Working 2/3 jobs just to survive then this happened 25:19 - This accident led me to pursue public speaking 28:32 - Hitting rock bottom made me want to change things 30:34 - Challenges of getting into speaking 33:28 - I was working at 60 schools a month! 34:47 - Tips to become a better speaker 37:04 - Speaking confidently as an introvert 39:01 - The do’s and don’ts of speaking 41:37 - Speaking habits you shouldn’t ignore 44:45 - How speaking changed my life 46:08 - My vision as a speaker 49:14 - Why I applied twice to The Apprentice 53:07 - Why I finally got selected for The Apprentice 56:05 - The Apprentice is really intense! 59:17 - Biggest challenge of being on The Apprentice 1:03:35 - Which task was the most challenging on the apprentice 1:08:25 - The most surprising thing about The Apprentice 1:12:06 - What’s Lord Sugar like in person? 1:14:50 - I don’t regret doing this on The Apprentice 1:17:45 - Was I happy with my portrayal on The Apprentice? 1:18:45 - Lord Sugar sharing my speaking pitch 1:20:41 - Memorable parts of the apprentice you didn’t get to see 1:21:41 - Was my firing on The Apprentice fair? 1:26:14 - Dealing with the pressure on The Apprentice 1:27:57 - Who Frederick wants to win The Apprentice 1:28:38 - The impact of being on The Apprentice 1:31:59 - Investing in myself to build wealth 1:38:03 - My plan to scale my wealth 1:44:25 - How Frederick helps people with speaking 1:48:00 - Final words Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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