Joining us in the booth this week is Jamelia, founder of Treasure Tress, Europe’s first and largest natural hair product discovery box. This episode includes: How Jamelia became an entrepreneur by accident How she built her beauty business with no investment Why she didn’t create her own beauty brand and more Follow Jamelia here Learn AI, Cybersecurity, Data Science & more with Coursera. Ato has personally used Coursera to obtain an AI certificate. This is an affiliate link so if you purchase a course or sign up to the monthly or annual subscription, we will receive a small commission from Coursera, however there will be no additional charge to you. Learn on Coursera here: https://imp.i384100.net/savvywallet Follow me on: Instagram , Tiktok, Twitter Check out: https://www.youtube.com/savvywallet for the video version TIMESTAMPS 00:00 - Preview 00:52 - Intro 01:27 - Intro to Jamelia 04:36 - My Worst Fear Is… 08:27 - I Value Experiences Over Possessions 12:00 - I didn’t want to be an entrepreneur 17:46 - Why I ended up in New York & China 19:32 - Lecturer said I wouldn’t get a first class degree 20:37 - The birth of Treasure Tress 25:13 - Connecting with customers offline is vital! 31:34 - Benefits of the subscription model 34:23 - Your customers are your investors! 37:08 - Postage & Packaging - Why we stopped 41:22 - I started with £500 42:44 - Why I didn’t create my own brand! 44:10 - Dealing with imitators 45:56 - the goal post always moves! 47:45 - Investors didn’t believe in the idea 50:35 - Treasure Tress more than people think it is 52:13 - Pursuing excellence 56:46 - shipping internationally by accident! 58:58 - Final words Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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