Joining us in the booth this week is Troy, co-founder of Sweet Dee's Jerk, the UK’s new age Caribbean food and culture brand. It is a one-stop shop for Caribbean fusion cuisine in London from their Selfridges kitchen and they provide unique catering service. This episode includes: - Why they started Sweet Dee's from their parent's kitchen with £500 - How they built Sweet Dee's into a £2.5 million+ brand - Why they were forced to relocate their kitchen twice - Getting into Selfridges and much more! Follow Sweet Dee's on Instagram here Learn AI, Cybersecurity, Data Science & more with Coursera. Ato has personally used Coursera to obtain an AI certificate. This is an affiliate link so if you purchase a course or sign up to the monthly or annual subscription, we will receive a small commission from Coursera, however there will be no additional charge to you. Learn on Coursera here: https://imp.i384100.net/savvywallet Follow me on: Instagram , Tiktok, Twitter Check out: https://www.youtube.com/savvywallet for the video version TIMESTAMPS 00:00 - Preview 01:24 - Take Off Intro 01:49 - Meet Troy Johnson 03:16 - My school was rough! 07:11 - I couldn’t picture myself as a journalist! 09:30 - The birth of Juici Jerk….South west London don’t have good Caribbean food! 12:27 - Started the brand with £500! 15:02 - Police and fire brigade pulled up to the house 19:05 - Selfridges: from temporary pop-up to best-seller 23:00 - People want to earn more and work less! 27:16 - We declined a franchise offer…from a KNOWN company 30:49 - Why we’re better than the competition 32:39 - Sweet Dee’s: Paying Tribute to our Father 37:27 - We’re family first! 38:17 - People thinking I’m a millionaire 40:01 - Making £2.5 million+ in 2022 44:16 - EXCLUSIVE: New venture in 2024..! 49:06 - Habits that have helped our success 51:29 - Had to learn business through experience 53:56 - Final words Learn more about your ad choices. Visit megaphone.fm/adchoices

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related