This week, Leisa Krauss slices into one of the most overlooked Q4 profit machines in the aesthetics industry: holiday gift cards. She breaks down why buyers lose all logic in December, how luxury packaging and elevated language turn simple cards into high-end experiences, and the smart offer structures that boost cash flow without discounting your value.Leisa also dives into digital strategies, panic-purchase psychology, and how every December gift card becomes a powerful January lead. If you’ve ever wanted your MedSpa to stop reacting to the holiday rush and start owning it, this episode is your seasonal masterclass.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!ScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related