[PART 2] The Most Valuable Thing You Can Do for Your Real Estate Business in 2025
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What is the focus of this episode?
what is up what is up the science of flipping family and i am back with another solo episode because i need to do part two of the last episode i have talked to a lot of you who have said that last episode was awesome and they were waiting for this episode so i'm excited to deliver for you part two on what is going to crush it for you and any real estate investor going into 2025.
How can data improve lead generation?
Now, as I talked about on the last episode, everything's going to come down to data, technology, and automation. That is going to be the key. And I'm going to start with this conversation about data. I have some resources for you. So you're going to want to write these down. Okay. The very first resource I have for you is called reileadmachine.com. R E I lead machine.com.
What is REI Lead Machine and how does it work?
Now, the reason why this is probably one of the most brilliant softwares that has ever come out is because within that software, it will actually, um, deliver you the highest qualified lead in, for motivation, okay? Now it's not just like pulling a list for landlords or absentee homeowners.
How does AI score help in identifying motivated sellers?
There's literally an AI bot running through and scraping data for the last 40 years of real estate transactions. And out of that, there's something like 400 million data points that they are scraping through to figure out what has the highest likelihood of motivation from that seller. And so they call it an AI score. Now, it gets ranked in three different categories, whether it's going to be a good rental property, whether it's going to be a good retail property, like a listing, or it's going to be a good... Wholesale property. Now, for many of you, you'd probably want to lean towards the wholesale category, right? And the only reason why is because even if you're a fixing flipper or landlord, you probably want to get the deepest discount. And so the qualification for a wholesale property really is like likelihood of taking the deepest discount, right? Now, you take that data set and you start to market to that data set. Now, REI Lead Machine is brilliant. There's three levels that you can subscribe at.
What are the benefits of using enriched data?
But even the middle level or the highest level, you can get these lists of AI zip codes, AI counties in the entire state if you want. So if you have a larger marketing budget and you want to be marketing through the whole state, you can absolutely do that. The key to this, guys, is the enriched data. It's going through 400 million data points. And when I say this, I'm talking like strange data points that it isn't about like, are they a landlord or owner occupied or have they missed a mortgage payment? Those are kind of the more traditional lists that you could have out there. Those are the ones that you could just pull from REI Lead Machine. They also have those lists.
How does RocketSkip enhance your marketing strategy?
But you want to have the best enriched data as possible so you have the best shot at finding an actual motivated seller. So you want to start with this data point from REI Lead Machine. Now, the second layer to technology that I would encourage you guys to go to is RocketSkip. RocketSkip is another software that if you take the list from REI Lead Machine, grab the list from REI Lead Machine, and you take the top, let's just say 200 scores. So the way REI Lead Machine works is is it scores people up to 1,000. If a score is close to 1,000, that has a high likelihood of being a good deal. So let's say you're only going to find people who score 800 or above as a wholesale deal, 800 or above. And so let's say you pull that list in three zip codes, and it produces, let's say, 100 people. Now, that is a highly...
cultivated list right that will find a lot of motivation and you take that list and you then layer on rocket skip which will further go into data sets like you know credit score credit availability um uh you know loans uh what kind of credit cards they have out there how many loans they have and he goes through another round of qualifications really heavily on the property yes and the person And it will spit out another score saying out of the hundred people you already feel have the best motivation. Then there will be, let's just say, it'll spit out another score up to a thousand. Let's just say out of those hundred, it brings back 30 people.
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Chapters
8 chapters
1
What is the focus of this episode?
0:00–0:25
2
How can data improve lead generation?
0:25–0:54
3
What is REI Lead Machine and how does it work?
0:54–1:16
4
How does AI score help in identifying motivated sellers?
1:16–2:24
5
What are the benefits of using enriched data?
2:24–3:06
6
How does RocketSkip enhance your marketing strategy?
3:06–5:25
7
What role does Rocketly CRM play in communication?
5:25–6:33
8
What steps should I take to contact potential sellers?
6:33–13:07
Speakers
1 identifiedMore from The MORE Show
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