Scaling to 80 Franchises: The Power of Systems & Teamwork | Mark Stubler
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When you're endeavoring to go down anything that's important or that has potential lots of upside, the Joe Homebuyer franchise, this business, don't get into it because you see all these shiny numbers and all these exciting opportunities. I mean, sure, that's what attracts a lot of us. But you've got to be committed to the journey, the process, everything that it can challenge you to become, the journey of growth, individual growth that it will require. If you're committed to that, then this is a great opportunity.
The Science of Flipping family, welcome back to another episode. I'm super fired up about this. If you guys have ever read the book Traction, there's usually a visionary and there's an operator or an integrator. This franchise owner, Mark Stubler, and his partner are the epitome of exactly that, a visionary and an integrator and operator. And today, I have Joe Homebuyer. Mark Stubler is in the house.
What's up, brother?
What's happening?
Dude, it's good to be here. Thanks for having us.
You guys have 80 franchises.
Man, it has been. I didn't know what this was going to become, but it's exciting. And we're just at the beginning. It's awesome.
Dude, I love that because, you know, it's funny being in business as long as I have. You realize every time you kind of realize where you're at, you're like, oh, I wanted to be there. But this is just the beginning. I have so much further I can go.
Well, and I love the challenge of it, right? We all get into our businesses and we realize, oh, wow, I've got a lot to learn. But you're also grateful for the journey and the road and everything that's led you to that point. But yeah, I feel the challenge of being a CEO, of being an entrepreneur every single day. Super ambitious to accomplish a lot more, but grateful for everything I'm experiencing. It's awesome.
So I talked about the book, The Traction, right? And it's like you and your partner, and he's going to have his own episode, but you guys are kind of the epitome of the integrator and the visionary. Talk to us about that component of what you guys have done within the franchise.
Well, it's just the perfect complement of strengths, right? For those that don't know Cody Hoffine, he is just a whiz at developing ideas, just seeing, you know, removing caps or limits, right? And then I'm the one that is tasked with the responsibility of putting it into action and filtering, right? Not all the ideas that he floats out there are going to be doable. Shocker.
That's what we do. We just throw so much against the wall as visionaries that someone has to put that mess into an organization.
That's right. And actually, one of the things that I've learned is I have strengths as an integrator, but I've actually plugged in a COO at Joe Homebuyer that actually has strengths that I don't have. And so really, business is about surrounding yourself with incredible people. So I was fortunate. Cody and I met more than 10 years ago. We've been partners now in real estate for 10 years. But Since then, in order to actually expand and grow, we've had to bring on a local COO for our real estate flipping businesses throughout the country to manage those. And then we brought on a COO to help us manage the franchise. So great people make all the difference.
You just said something that's so imperative, right, is we're all part of many masterminds. I just came back from boardroom. People think that they should be the CEO, and they don't account for a COO role. A COO really is the operational manager, right? They are the true integrator looking at the operation. Talk to us about what are the things that you gave up in your role to that COO.
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