The Science of Flipping
Scaling to 80 Franchises: The Power of Systems & Teamwork | Mark Stubler
07 Mar 2025
Chapter 1: How can real estate entrepreneurs scale their business?
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If you want to stop grinding and start growing, Joe Homebuyer is your competitive edge.
When you're endeavoring to go down anything that's important or that has potential lots of upside, the Joe Homebuyer franchise, this business, don't get into it because you see all these shiny numbers and all these exciting opportunities. I mean, sure, that's what attracts a lot of us.
But you've got to be committed to the journey, the process, everything that it can challenge you to become, the journey of growth, individual growth that it will require. If you're committed to that, then this is a great opportunity.
The Science of Flipping family, welcome back to another episode. I'm super fired up about this. If you guys have ever read the book Traction, there's usually a visionary and there's an operator or an integrator. This franchise owner, Mark Stubler, and his partner are the epitome of exactly that, a visionary and an integrator and operator. And today, I have Joe Homebuyer.
Mark Stubler is in the house.
What's up, brother?
What's happening?
Dude, it's good to be here. Thanks for having us.
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Chapter 2: What is the visionary-integrator dynamic?
I refer to that whole thing as the sales process to optimize revenue. In the heart of that is the acquisition process, right? So when somebody buys a franchise, they're getting an operating system to optimize revenue and to know which habits, what activities are going to yield them the best results and optimize their efforts. So... how it compares to licensing or things that other coaches do.
I can't speak to that for sure, but I love the franchising model. For this reason, I like the partnership. For the franchisor to be successful, the franchisees have to be successful first. That's right. So our entire motivations are aligned in their success.
So our entire infrastructure is building a plan around their success so that they are ultimately bringing in revenue, thriving in their business, and then the franchisor succeeds.
Funny that you do that, you know, and since we were talking just a little while ago. So I have a community called REI Live. I'm taking away the coaching model. The coaching model is the $10,000, $15,000, $20,000 coaching model. That's right. I'm saying, no, no, no, I want to partner with you. And I'm taking newbies who have no way of getting their first deal.
Like, I don't want to say no way, but very seldom chance. Sure. And helping them create certainty, which creates the confidence so they don't just get their first deal, but they get their 10th deal. And they can say, hey, you should probably be Joe Homebuyer.
Become a franchise.
That's right. And it's because when the alignment of the coach slash leader or the franchisor, right, that alignment and everyone fighting for the same thing creates the actual result that everyone's looking for.
That's right.
So talk to me about your franchisees in the sense of what are the marketing strategies you guys lean on to create those leads?
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Chapter 3: Why is having a COO important for business operations?
Yeah.
And on the flip side, we have people that come with wholesaling experience and they come to learn the flipping and the renovation side as well as, you know, want to have a system to then take down some rentals. So I love the dynamic three. I've never coined it that way, but that's very much our approach as well.
I think it should be the only approach, frankly. You know, and a lot of our mutual friends are wholesale, wholesale, wholesale. And I go, I get it. But really, you don't need credit to raise money. You don't need, you know what I mean? I understand it de-risks everything.
But you also need to teach them, like, if they have something they want to fix and flip, and they just so happen to have a couple bucks, like, if that's the best decision for that property, right? What is the best potential of the asset?
That's, I love that question.
And that's what you want to be able to teach them. That's what you want to guide them to. Because, We fix and flip. We buy and hold. We wholesale.
That's right.
So why do we want to limit the people that we're trying to help to just stick to one bucket, right?
One thing that I like to highlight here about Joe Homebuyers, Cody and I, We're still in the game. So we didn't just used to do wholesaling. We didn't have that experience at one point. Or worse, we're not a CEO of a franchise system that's never actually done wholesaling, rehabbing. And I mean, we have active rehabs going on right now. And I highlight that because...
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